or


[01/21/11 - 08:40 AM]
"Wipeout" Marks ABC's Top Results in 6 Years Against "Idol" Premiere Night Two
ABC spins the numbers for Thursday, January 20.

[via press release from ABC]

"Wipeout" Marks ABC's Top Results in 6 Years Against "Idol" Premiere Night Two

Head to head against the second night of Fox's American Idol premiere from 8-9pm, ABC's Wipeout pulled in a strong 8.3 million viewers and a 2.6/7 in Adults 18-49. In fact on both Nielsen measures, Wipeout produced ABC's top time-period results in 6 years against the opening hour of any American Idol Night 2 premiere - since Lost on 1/19/05.

· Despite facing the move of Idol into the time period this year, Wipeout drastically improved the hour year to year for ABC in Total Viewers (+17%) and Adults 18-49 (+44%) over original drama programming on the year-ago night (Deep End = 7.1 million and 1.8/5 on 1/21/10).

· ABC was the only net to build audience in the hour against Idol, as CBS, NBC, and CW each lost viewers and young adults from 8-9pm. From its first half-hour to its second-half hour, Wipeout surged by 9% in viewers (7.9 million to 8.6 million) and by 22% in Adults 18-49 (2.3/6 to 2.8/8). In fact from 8:30-9pm, Wipeout ranked #2 to Idol in Adults 18-49, Adults 18-34, key Women (W18-34/W18-49), Teens 12-17 and Kids 2-11.

At 9pm coming out of Wipeout, ABC's Grey's Anatomy posted its strongest repeat numbers this season in viewers and young adults (4.7 million and 1.6/4), despite facing all-original competition on CBS, NBC, and Fox.

Quick Take for Thursday, January 20, 2011 (Fast Affiliate Live + Same Day Ratings)

"Wipeout" Marks ABC's Top Results in 6 Years Against Night 2 of an "Idol" Premiere

Despite the Move of "Idol" Into the Time Period This Year, "Wipeout" Improves Its Hour for ABC Year to Year by 17% in Viewers and by 44% in Adults 18-49

ABC is the Only Net to Build Audience Opposite the "Idol" Opener from 8-9pm

ABC's "Grey's Anatomy" Generates Strongest Repeat Numbers This Season

"Wipeout" (8:00-9:00 p.m.)

Head to head against the second night of Fox's "American Idol" premiere from 8:00-9:00 p.m., ABC's "Wipeout" pulled in an impressive 8.3 million viewers and a 2.6/7 in Adults 18-49. In the hour the winter edition of the ABC unscripted series beat out NBC's original comedies, including the well-promoted series debut of "Perfect Couples," by 3.9 million viewers and by 18% in Adults 18-49 ("Community"/"Perfect Couples" = 4.4 million and 2.2/6).

· In viewers and young adults, "Wipeout" produced ABC's top results in 6 years against the opening hour of any "American Idol" Night 2 premiere - since "Lost" on 1/19/05.

· Despite facing the move of "Idol" into the time period this year, "Wipeout" drastically improved the hour year to year for ABC in Total Viewers (+17%) and Adults 18-49 (+44%) over original drama programming on the year-ago night ("Deep End" = 7.1 million and 1.8/5 on 1/21/10).

· ABC was the only net to build audience in the hour against "Idol," as CBS, NBC and CW each lost viewers from 8:00-9:00 p.m. From its first half-hour to its second-half hour, "Wipeout" surged by 9% in viewers (7.9 million to 8.6 million) and by 22% in Adults 18-49 (2.3/6 to 2.8/8). In fact during its second half-hour from 8:30-9:00 p.m., "Wipeout" ranked No. 2 to "Idol" in Adults 18-49, Adults 18-34, key Women (W18-34/W18-49), Teens 12-17 and Kids 2-11.

"Grey's Anatomy" (9:00-10:00 p.m.)

At 9:00 p.m. coming out of "Wipeout," ABC's "Grey's Anatomy" posted its strongest repeat numbers this season in viewers and young adults (4.7 million and 1.6/4), despite facing all-original competition on CBS, NBC, and Fox.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/20/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· DEEP END, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· WIPEOUT (ABC)





most recent ratings | view all posts
[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.