or


[01/21/11 - 08:40 AM]
"Wipeout" Marks ABC's Top Results in 6 Years Against "Idol" Premiere Night Two
ABC spins the numbers for Thursday, January 20.

[via press release from ABC]

"Wipeout" Marks ABC's Top Results in 6 Years Against "Idol" Premiere Night Two

Head to head against the second night of Fox's American Idol premiere from 8-9pm, ABC's Wipeout pulled in a strong 8.3 million viewers and a 2.6/7 in Adults 18-49. In fact on both Nielsen measures, Wipeout produced ABC's top time-period results in 6 years against the opening hour of any American Idol Night 2 premiere - since Lost on 1/19/05.

· Despite facing the move of Idol into the time period this year, Wipeout drastically improved the hour year to year for ABC in Total Viewers (+17%) and Adults 18-49 (+44%) over original drama programming on the year-ago night (Deep End = 7.1 million and 1.8/5 on 1/21/10).

· ABC was the only net to build audience in the hour against Idol, as CBS, NBC, and CW each lost viewers and young adults from 8-9pm. From its first half-hour to its second-half hour, Wipeout surged by 9% in viewers (7.9 million to 8.6 million) and by 22% in Adults 18-49 (2.3/6 to 2.8/8). In fact from 8:30-9pm, Wipeout ranked #2 to Idol in Adults 18-49, Adults 18-34, key Women (W18-34/W18-49), Teens 12-17 and Kids 2-11.

At 9pm coming out of Wipeout, ABC's Grey's Anatomy posted its strongest repeat numbers this season in viewers and young adults (4.7 million and 1.6/4), despite facing all-original competition on CBS, NBC, and Fox.

Quick Take for Thursday, January 20, 2011 (Fast Affiliate Live + Same Day Ratings)

"Wipeout" Marks ABC's Top Results in 6 Years Against Night 2 of an "Idol" Premiere

Despite the Move of "Idol" Into the Time Period This Year, "Wipeout" Improves Its Hour for ABC Year to Year by 17% in Viewers and by 44% in Adults 18-49

ABC is the Only Net to Build Audience Opposite the "Idol" Opener from 8-9pm

ABC's "Grey's Anatomy" Generates Strongest Repeat Numbers This Season

"Wipeout" (8:00-9:00 p.m.)

Head to head against the second night of Fox's "American Idol" premiere from 8:00-9:00 p.m., ABC's "Wipeout" pulled in an impressive 8.3 million viewers and a 2.6/7 in Adults 18-49. In the hour the winter edition of the ABC unscripted series beat out NBC's original comedies, including the well-promoted series debut of "Perfect Couples," by 3.9 million viewers and by 18% in Adults 18-49 ("Community"/"Perfect Couples" = 4.4 million and 2.2/6).

· In viewers and young adults, "Wipeout" produced ABC's top results in 6 years against the opening hour of any "American Idol" Night 2 premiere - since "Lost" on 1/19/05.

· Despite facing the move of "Idol" into the time period this year, "Wipeout" drastically improved the hour year to year for ABC in Total Viewers (+17%) and Adults 18-49 (+44%) over original drama programming on the year-ago night ("Deep End" = 7.1 million and 1.8/5 on 1/21/10).

· ABC was the only net to build audience in the hour against "Idol," as CBS, NBC and CW each lost viewers from 8:00-9:00 p.m. From its first half-hour to its second-half hour, "Wipeout" surged by 9% in viewers (7.9 million to 8.6 million) and by 22% in Adults 18-49 (2.3/6 to 2.8/8). In fact during its second half-hour from 8:30-9:00 p.m., "Wipeout" ranked No. 2 to "Idol" in Adults 18-49, Adults 18-34, key Women (W18-34/W18-49), Teens 12-17 and Kids 2-11.

"Grey's Anatomy" (9:00-10:00 p.m.)

At 9:00 p.m. coming out of "Wipeout," ABC's "Grey's Anatomy" posted its strongest repeat numbers this season in viewers and young adults (4.7 million and 1.6/4), despite facing all-original competition on CBS, NBC, and Fox.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/20/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (ABC)
· DEEP END, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· WIPEOUT (ABC)





most recent ratings | view all posts
[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.

[08/10/17 - 08:20 AM]
Wednesday's Broadcast Ratings: "Got Talent" Recap Puts NBC on Top
The Peacock wins the night in total viewers and adults 18-49.

[08/09/17 - 01:03 PM]
Travel Channel's "Man v. Food" Premieres with Winning Ratings
Travel Channel spins the numbers for Monday, August 7.