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[01/24/11 - 02:32 PM]
"WWE Friday Night Smackdown(R)" Hits Season Highs During January 21 Telecast on Syfy
Syfy spins the numbers for Friday, January 21.

[via press release from Syfy]

WWE FRIDAY NIGHT SMACKDOWN(R) HITS SEASON HIGHS IN TOTAL VIEWERS, ADULTS 18-49, ADULTS 25-54 AND HOUSEHOLD RATINGS DURING JANUARY 21 TELECAST ON SYFY

MOST WATCHED FRIDAY PRIME TELECAST IN MORE THAN SIX YEARS

SYFY #1 IN CABLE PRIME AMONG ADULTS 18-49 AND ADULTS 25-54

NEW YORK - January 24, 2011 - WWE Friday Night SmackDown(R) reached season highs among total viewers, Adults 18-49, Adults 25-54 and household ratings during its Friday, January 21 telecast on Syfy, making it the channel�s most watched Friday prime telecast since July 2004 (Stargate Atlantis).

During the 8-10PM (ET/PT) time period, SmackDown pinned 3.3 million total viewers, 1.45 million Adults 25-54 and 1.27 million Adults 18-49, while averaging a 2.1 HH rating.

This fueled Syfy to #1 among all cable entertainment networks in 8-11PM prime among Adults 18-49 and Adults 25-54.

The program soared +11% in total viewers, +14% in Adults 18-49 and +18% in Adults 25-54 compared to last week�s January 14 telecast.

SmackDown debuted on Syfy on October 1, 2010.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

About WWE, Inc.

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.





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