or


[01/26/11 - 08:27 AM]
Logo's Third Season Premieres of "RuPaul's Drag Race" and "Untucked: RuPaul's Drag Race" Rev Up Ratings on Monday Night
Logo spins the numbers for Monday, January 24.
[via press release from Logo]

Logo's Third Season Premieres of "RuPaul's Drag Race" and "Untucked: RuPaul's Drag Race" Rev Up Ratings on Monday Night

"RuPaul's Drag Race" Scores 33% Increase Over Season Two Premiere with .4 Rating in Key P18-49 Demo

"Untucked: RuPaul's Drag Race" Scores 50% Increase Over Season Two Premiere with .3 Rating in Key P18-49 Demo

Online Streams Show 14% Increase vs. Second Season Premiere Night

NEW YORK, NY, January 26, 2011 - Monday night's 10PM season three premiere of "RuPaul's Drag Race" on Logo burned ratings rubber, averaging a .4 rating in the P18-49 demo. This number represents a 33% increase over last season's opener and is the highest rated telecast on Logo since the season two finale of "RuPaul's Drag Race." Additionally, the 90-minute, super-sized premiere tallied 449,000 total viewers tuning in to meet the new cast of 12 drag queen hopefuls who will fight it out to be crowned "America's Next Drag Superstar."

Maintaining the ratings momentum, the season premiere of the companion series "Untucked: RuPaul's Drag Race" at 11:30PM crossed the finish line with a .3 rating in the P18-49 demo and 302,000 total viewers. This third season premiere marked an impressive 50% increase over last season's opener.

"RuPaul's Drag Race" franchises also saw significant increases online as streams on Monday 1/24 were 14% higher than they were the day of the show's season 2 premiere. Show streams saw an even larger increase the day after the premiere with a 143% increase versus season 2. Fans were engaged all night long on the bi-coastal LogoTalk! party, logging the most social media posts of any RuPaul blog party to date.

"RuPaul's Drag Race" rips up the runway with the only drag reality competition on television. Hosted by the world's most famous drag queen, RuPaul, the series leaves viewers breathless from all the camp, glamour and hairspray fumes as 12 drag-testants battle for the title of "America's Next Drag Superstar." This season's winner receives a prize package that includes a headlining spot on Logo's Drag Race Tour, featuring cocktails perfected by ABSOLUT(R), a lifetime supply of Kryolan Professional Make-up and a cash prize of $75,000.

As a companion series and an instant fan favorite, "Untucked: RuPaul's Drag Race" is an all-access pass to the drama that you didn't see on the runway including: the backstage catfights, conflict, tears and secrets. One thing is for sure, the savvy ladies of season three came with one resounding goal - to win! The ever-present cameras continue to roll backstage in the "Interior Illusions Lounge" as the ladies unwind - and come unhinged. As the competition intensifies, some contestants devolve from "queen" to "mean." Who will crack under the pressure of competing to become "America's Next Drag Superstar?" RuPaul narrates as the trials and tribulations unfold in ten episodes of the new season.

"RuPaul's Drag Race" and "Untucked: RuPaul's Drag Race" are produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, Chris McKim and RuPaul Charles serving as Executive Producers. In addition, Steven Corfe serves as Co-Executive Producer for "Untucked: RuPaul's Drag Race." Dave Mace and Pamela Post serve as Executive Producers for Logo.

* All on-air ratings data based on Live + SD Nielsen ratings. Online streaming numbers are based on Omniture data.

ABOUT LOGO

Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment network from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B) for gays and lesbians, their families and friends. Launched in 2005, Logo's cable channel is in more than 46 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

ABOUT WORLD OF WONDER

World of Wonder (WOW) was founded by Randy Barbato and Fenton Bailey and has created a library of branded properties across all platforms, including such well known films as "Party Monster," "The Eyes of Tammy Faye," "Inside Deep Throat" and television shows "Tori & Dean: Home Sweet Hollywood," "Million Dollar Listing," "RuPaul's Drag Race," "Fantasia for Real," "The Fabulous Beekman Boys" and the entertainment blog The WOW Report (www.worldofwonder.net).





  [january 2011]  
S
M
T
W
T
F
S
      


· RUPAUL'S DRAG RACE (MTV)
· RUPAUL'S DRAG RACE: UNTUCKED (MTV)




most recent ratings | view all posts
[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.
[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.
[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.
[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.
[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).
[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."
[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.
[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.
[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.
[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.
[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).