[01/28/11 - 04:52 PM]
"Archer" Sophomore Season Opens Solid for FX
FX spins the numbers for Thursday, January 27.

[via press release from FX]

Please see ratings information below for the Archer Season 2 premiere episode below from FX research:

A very solid sophomore season bow for Archer. Against significantly stronger competition (notably the Jersey Shore juggernaut on MTV), Archer retained 84 percent of its year-ago bow in P18-49 and boosted its first season average by +41%.

· Also encouraging for Archer is that its 1100P encore was the most watched encore telecast ever in P18-49 (678). All data is Live+Same Day 000s; complete data sets attached.

Vs. Year-Ago Premiere and Season Average: Archer retained 84% of its year-ago bow in P18-49 (986 vs. 1,176); not surprisingly, M18-49 retention was stronger than W18-49 (93% vs. 68%). Compared to Archer's frosh season norm, last night's second season premiere exceeded it virtually across the board: by +41% in P18-49 (986 vs. 698), +52% in M18-49 (707 vs. 465), +3% in P18-34 (489 vs. 477), and +10% in M18-34 (356 vs. 324).

Vs. Lead-in: Archer's Two and a Half Men lead-in averaged a very robust 1,003 P18-49 - which makes for one of the show's most-watched telecasts to date. In fact, it ranks in the top six percent of all telecasts since the series launched on our air on Labor Day. That being said, last night's telecast of Two and a Half Men retained 67% of the year-ago lead-in to Archer - the broadcast premiere of The Simpsons Movie (1,003 vs. 1,486) - thus, it was a positive result that Archer retained 84% its year-ago premiere.

· Compared to Two & A Half Men, Archer eased -2% in P18-49 (986 vs. 1,003) but exhibited strong tune-in in both young men demos: +26% M18-49 (707 vs. 562) and +75% in M18-34 (356 vs. 204).

Rank in its Basic Cable Time Period (Thursday, 1000 - 1030P): Archer ranked among the Top 5 programs in its time period in P18-49 and all three key men demos. In P18-49, Archer ranked #5 (986) behind Jersey Shore/MTV (5,737), Beyond Scared Straight/A&E (2,002), NBA on TNT (1,837), Fairly Legal/USA (1,427) � but ahead of Real Housewives/Bravo (968), Winter X Games/ESPN (898), Top 20 Most Shocking Moment/truTV (885), and American Dad/Adult Swim (830), to name a few.

FX for the Night: Archer, an Archer repeat, and our Two & A Half Men stack ranked FX #6 for the night in P18-49, #5 in M18-49, and #4 in M25-54.

· Among all basic cable entertainment programs in primetime last night, Archer ranked #4 in M18-49 (707) - ahead of American Dad/Adult Swim (658), Fairly Legal/USA (629), and Jersey Shore [R]/MTV and The First 48/A&E (both 581), to name a few.

Quarter Hours were strong: +1% in P18-49 (968/981); and +12% in M18-34 (329/370).

1100P Encore: as previously mentioned, Archer's 1100P encore was its most-watched encore to date in P18-49 (678) � and the same goes for M18-49 (533) and M18-34 (317).

1030P [R]: also suggesting excellent sampling of Archer is that the 1030P Archer [R] (Season 1 finale) improved prior four-week time period averages in all key adult and men demos: by +9% in P18-49 (680 vs. 624), +58% in M18-49 (493 vs. 313), +19% in P18-34 (341 vs. 287), and by double in M18-34 (252 vs. 126).

  [january 2011]  


most recent ratings | view all posts
[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.

[10/06/15 - 08:28 AM]
"Dancing with the Stars" Is Monday's Most Social Program for the 4th Week in a Row
ABC spins the numbers for Monday, October 5.

[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 08:33 AM]
"Quantico" Spikes Over Its Lead-In, Holds Its Debut Rating and Boosts Its Slot by 46%
ABC spins the numbers for Sunday, October 4.

[10/05/15 - 08:32 AM]
Sunday's Broadcast Ratings: NFL Puts NBC on Top; Sparks FOX Growth
The latter's hour worth of coverage bumps up its comedies by double digits from last week's premieres.

[10/05/15 - 08:12 AM]
Saints Overtime Win Over Cowboys Is Up 8% from the "SNF" Matchup for Week 4 of the NFL Season in 2014
NBC spins the numbers for Sunday, October 4.

[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.