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[01/31/11 - 08:58 AM]
ABC is Sunday's Non-Sports Leader/"Home Edition" Hits Season Highs
ABC spins the numbers for Sunday, January 30.

[via press release from ABC]

ABC is Sunday's Non-Sports Leader/"Home Edition" Hits Season Highs

Early info on ABC's Sunday, ahead of the regular press release.

Up against Fox's coverage of the NFL Pro Bowl on the evening, ABC ran as the Sunday's #1 non-sports network in Adults 18-49, beating third-place CBS by 11% and fourth-place NBC by 62%.

· ABC's numbers rose up sharply week to week in Total Viewers (+2.3 million) and Adults 18-49 (+62%), while it posted its highest Sunday numbers since November with Teens 12-17 and Kids 2-11 - since 11/21/10.

During the 7 o'clock hour, ABC's America's Funniest Home Videos beat out its regular competition by wide margins in Adults 18-49, topping CBS' 60 Minutes by 57% and NBC's Dateline by 69%.

· AFV drew its 2nd-largest audience this season and equaled a season-high with Adults 18-49.

Building audience against the NFL game during each half-hour from 8-10pm and hitting a season-high, ABC's 2-hour Extreme Makeover: Home Edition paced well ahead of its non-sports competition among young adults, beating CBS in the time period by 35% and NBC by 125%. In fact, ABC's Home Edition registered as Sunday's #1 regular program in the key young adult sales demo. The ABC unscripted series won its time period over the NFL game among key Women (W18-49/W25-54) and Kids 2-11.

· ABC's Home Edition posted its highest numbers this season among Adults 18-49 (tie) and Adults 18-34. Featuring Emma Roberts and Justin Bieber as guest volunteers, Extreme Makeover: Home Edition tallied its highest Teen 12-17 and Kids 2-11 numbers in 2 years - since 1/25/09 and 1/11/09, respectively.

Quick Take for Sunday, January 30, 2011 (Fast Affiliate Live + Same Day Ratings)

Surging Week to Week, ABC is Sunday's No. 1 Non-Sports Net in Adults 18-49

Hitting a Season-High, ABC's "AFV" Dominates its Regular Competition at 7pm

Sunday's Top-Rated Regular Show in Adults 18-49, ABC's "Home Edition" Builds Steadily Against the Pro Bowl and Tops its Non-Sports Competition by Wide Margins

ABC's "Home Edition" Marks Season-Highs Among Young Adults and, with Guest Volunteers Emma Roberts and Justin Bieber, Hits 2-Year Highs with Teens and Kids

Sunday Night (7:00-11:00 p.m.)

Up against Fox's coverage of the NFL Pro Bowl on the evening, ABC ran as Sunday's No. 1 non-sports network in Adults 18-49 (2.1/6), beating third-place CBS by 11% (1.9/5) and fourth-place NBC by 62% (1.3/4).

· ABC's numbers rose sharply week to week in Total Viewers (+2.3 million - 7.5 million vs. 5.2 million) and Adults 18-49 (+62% - 2.1/6 vs. 1.3/3), while it posted its highest Sunday numbers since November with Teens 12-17 and Kids 2-11 - since 11/21/10.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour, ABC's "America's Funniest Home Videos" beat out its regular competition by wide margins in Adults 18-49 (2.2/6), topping CBS' "60 Minutes" by 57% (1.4/4) and NBC's "Dateline" by 69% (1.3/4).

· "AFV" drew its 2nd-largest audience (8.5 million) this season and equaled a season high with Adults 18-49.

"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)

Building audience against the NFL game during each half-hour from 8:00-10:00 p.m. and hitting a season high, ABC's 2-hour "Extreme Makeover: Home Edition" paced well ahead of its non-sports competition among young adults (2.7/7), beating CBS in the time period by 35% (2.0/5) and NBC by 125% (1.2/3). In fact, ABC's "Home Edition" registered as Sunday's No. 1 regular program in the key young adult sales demo. The ABC unscripted series won its time period over the NFL game among key Women (W18-49/W25-54) and Kids 2-11.

· ABC's "Home Edition" posted its highest numbers this season among Adults 18-49 (tie) and Adults 18-34. Featuring Emma Roberts and Justin Bieber as guest volunteers, "Extreme Makeover: Home Edition" tallied its highest Teen 12-17 and Kids 2-11 numbers in 2 years - since 1/25/09 and 1/11/09, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/30/11.





  [january 2011]  
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· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· DATELINE NBC (NBC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)





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