Investigation Discovery Marks Three Year Anniversary as America's Fastest Growing Cable Network
-- Top 20 Rated Network for Women in January; 9 Series Delivering More Than Half a Million Viewers --
February 1, 2011
(Silver Spring, Md.) Investigation Discovery celebrates its three year anniversary in January as America's fastest growing network in prime among P2+, P25-54/18-49 and HH delivery. Milestone is also marked by ID cracking the top 25 of all ad-supported cable for the month, ranking #22 on Mon, #23 on Thu, #23 on Sun among W25-54 prime delivery.
Driven this past year by original new series delivering more than 500k P2+, Stolen Voices, Buried Secrets (1.2M), Stalked: Someone's Watching (1M), Nightmare Next Door (848k), I (Almost) Got Away With It (606k), On the Case with Paula Zahn (577k), Disappeared (562k), Who the (Bleep) Did I Marry? (548k), The Will: Family Secrets Revealed (519k) and 48 Hours on ID (518k), ID once again posted significant double-digit year-over-year prime gains:
Jan 2011 vs. Jan 2010
P2+ +65% (594k vs. 361k)
HH +69% (474k vs. 280k)
P25-54 +58% (299k vs. 189k)
W25-54 +60% (181k vs. 113k)
P18-49 +61% (236k vs. 147k)
W18-49 +61% (143k vs. 89k)
ID continues to commemorate its anniversary by posting its best month ever in prime in P2+, P/M/W 25-54, P/W 18-49 and HH, delivering 36 straight months of year-over-year prime gains in HH delivery and 21 straight months in P2+ and P/W 25-54.
The celebration doesn't stop as the 10p series debut of Stolen Voices, Buried Secrets (Mon, Jan 10) is the network's highest rated telecast ever with a 1.61 HH rating and 1.46M P2+, ranking #7 in P25-54 and #6 in W25-54 delivery for ad-supported cable in the 10-11p hour. Highlight trumps previous record set by On The Case with Paula Zahn, airing the day before, with a 1.01 HH rating and 936k P2+ delivery. And, the week of Jan 24-30, is ID's best week ever in Prime in P2+ (677k), HH (542k), P25-54 (331k), W25-54 (198k), M25-54 (133k), and W18-49 (156k) delivery, besting LMN, Oxygen, Hallmark, VH1, NGC and WE for P/W 25-54 delivery.
Source: The Nielsen Company, NHI Calendar, Prime M-Su 8p-11p, L+SD data.