[02/02/11 - 12:49 PM]
Lifetime's "Seriously Funny Kids" and "One Born Every Minute" Post Triple Digit Growth vs. February 2010 Averages in Premieres
Lifetime spins the numbers for Tuesday, February 1.

[via press release from Lifetime]


One Born Every Minute is Network's Most Watched Unscripted Series Debut Among Women 18-49 and Adults 18-49 in Over a Year

LOS ANGELES, CA (February 2, 2011) - Lifetime's all-new unscripted series Seriously Funny Kids, hosted by Heidi Klum, and hospital docu-drama One Born Every Minute posted triple digit growth in multiple demographics versus their February 2010 time period averages in their premieres last night.

At 10:00pm, One Born Every Minute averaged 740,000 Adults 18-49 viewers (up 133% vs. February 2010 time period average) and 577,000 Women 18-49 viewers (+159%), making it Lifetime's most watched unscripted series premiere in both demos in over a year, according to Nielsen Research. One Born Every Minute, narrated by Jamie Lee Curtis, more than doubled its February 2010 average among Adults 25-54 (675,000, +106%) and Women 25-54 (520,000, +121%). It also averaged 1.2 million Total Viewers (up 26%).

In its 9:00pm debut, Seriously Funny Kids averaged 582,000 Adults 18-49 viewers, up +97% compared to the February 2010 time period average. It also averaged 554,000 Adults 25-54 viewers (+79%), 464,000 Women 18-49 viewers (+118%), 427,000 Women 25-54 viewers (+82%) and 1.1 million Total Viewers (+26%). At 9:30, Seriously Funny Kids averaged 574,000 Adults 18-49 viewers (+97 vs. February 2010); 560,000 Adults 25-54 viewers (+85%), 460,000 Women 18-49 viewers (+117%); 429,000 Women 25-54 viewers (+86); and 1.1 million Total Viewers (+21%).

The half-hour series Seriously Funny Kids follows supermodel and supermom Klum as she interacts with children and brings out the hilarious and often insightful things they say. Seriously Funny Kids, which is produced by LMNO Productions, is executive produced by Klum, Eric Schotz (Kids Say the Darndest Things, I Get That A Lot), James Rowley (America's Most Talented Kids) and Desiree Gruber (Project Runway) and Jane Cutler (Project Runway) of Full Picture.

One Born Every Minute takes an in-depth look at life inside the maternity ward at Riverside Methodist Hospital in Columbus, Ohio, as expectant mothers enter their final stage of pregnancy. From the delivery room, to the operating room, to the front desk, to the nurses' station...40 cameras roll 24 hours a day, 7 days a week to capture the high drama, humor and overwhelming emotion of child birth as new lives begin and others change forever. Based on the popular U.K. format, the hour-long series is produced by Reveille Independent, with Elisabeth Murdoch (MasterChef), Howard T. Owens (MasterChef), Daniel Soiseth (America's Next Top Model), Robin Ashbrook (Live to Dance), Shelley Schulze (Trauma: Life in the ER) and Sanjay Singhal (The Event: How Racist are You?) executive producing.


Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), Lifetime Movie Network(R), Lifetime Real Women(R) and Lifetime Digital(TM) (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

  [february 2011]  


most recent ratings | view all posts
[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.