or


[02/02/11 - 09:03 AM]
TLC Heats Up January With Year-Over-Year Increases in Key Demos
TLC spins the numbers for the month of January.
[via press release from TLC]

TLC HEATS UP JANUARY WITH YEAR-OVER-YEAR INCREASES IN KEY DEMOS

Season Premiere of Cake Boss Delivers 2.4M Viewers

2011 has started strong for TLC with the network's best January Prime delivery among W25-54/18-49 in 6 years. Fueled by strong debuts of new series My Strange Addiction and Police Women Of Cincinnati and new seasons of Say Yes To The Dress and Toddlers And Tiaras, TLC Prime showed delivery increases vs. January 2010 Prime (which featured event programs Miss America Pageant and Brace for Impact: The Chesley B. Sullenberger Story) among W18-34+ (+5%), W18-49 (+3%) and W25-54 (+3%).

For the month, TLC had seven series averaging 1.5 million P2+ viewers or more including Sarah Palin's Alaska, My Strange Addiction, Cake Boss: Next Great Baker, Say Yes to the Dress, Toddlers and Tiaras, 19 Kids and Counting and Police Women of Cincinnati. An additional two series - What Not to Wear and Four Weddings - averaged 1.0 million P2+ viewers or more.

January 2011 rankers:

TLC Prime in January 2011 ranked in the top 10 among ad-supported cable for delivery among Women (W25-54/18-49/18-34).

TLC Wednesday and Friday Prime in January 2011 ranked #2 among ad-supported cable for delivery among W18-34.

TLC Wednesday and Friday Prime in January 2011 ranked #3 among ad-supported cable for delivery among W18-49.

TLC Wednesday and Friday Prime in January 2011 ranked in the top #5 among ad-supported cable for delivery among W25-54.

CAKE BOSS COOKS UP STRONG PREMIERE

Continuing the network's success, the season 4 premiere of Cake Boss on Monday, January 31st averaged a 1.7 HH rating and delivered to an average of 2.4M P2+ viewers, posting double to triple-digit gains in ratings and delivery vs. the prior 6-week Prime premiere average among all key demos (P/M/W25-54, P/M/W18-49, P/M/W18-34, P/M/W35-54, HH and P2+).

The premiere episode featured a visit from celebrity chef Rachael Ray, the team making a cake for The Greatest Show On Earth, and Buddy revealing that his wife is pregnant to his family. Season 4 continues to air Mondays at 9/8c.

The episode was a top-10 ranked telecast in ratings and delivery among P/W25-54 and W18-49; on Monday night, TLC was a top-10 ad-supported cable network in delivery among W25-54 (#5), W18-49 (#6), P25-54 (#7), P18-49 (#9), W18-34 (#9) and P2+ (#9).





  [february 2011]  
S
M
T
W
T
F
S
  


· 19 KIDS & COUNTING (TLC)
· CAKE BOSS (DFC)
· FOUR WEDDINGS (TLC)
· MY STRANGE ADDICTION (TLC)
· NEXT GREAT BAKER, THE (TLC)
· POLICE WOMEN (OWN)
· SARAH PALIN'S ALASKA (TLC)
· SAY YES TO THE DRESS (TLC)
· TODDLERS & TIARAS (TLC)
· WHAT NOT TO WEAR (TLC)




most recent ratings | view all posts
[05/29/26 - 03:02 PM]
"20/20" Is Friday's No. 1 Newsmagazine, Leading "Dateline" in Total Viewers for the 5th Consecutive Broadcast Season
"20/20" improved on the previous season in Total Viewers (+5%/+170,000 - 3.672 million vs. 3.502 million).
[05/29/26 - 03:01 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
"Nightline" posted double-digit gains week to week in Adults 25-54 and Adults 18-49.
[05/28/26 - 03:23 PM]
2026 NBA Eastern Conference Finals Presented by Dunkin' Finishes Strong with Average Audience of 7.4 Million Viewers Across ESPN and ABC
Additionally, Game 4 on ESPN averaged 7.2 million viewers, marking the most-viewed Eastern Conference Finals Game 4 across any network since 2018.
[05/28/26 - 11:00 AM]
CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker
CBS has the most top 25 series of any streaming or broadcast competitor and twice as many as its closest broadcast competitor, including six series with 10+ million viewers.
[05/28/26 - 10:31 AM]
FOX Delivers Most-Watched UFL Game Since League Started in 2024
1,593,000 viewers watched as Louisville defeated Dallas 37-23 on Sunday.
[05/28/26 - 10:26 AM]
FOX Scores with 110th Running of the Indianapolis 500
6,635,000 viewers watched Felix Rosenqvist edge David Malukas by 0.0233 seconds with a last-lap pass to win the Indy 500 Sunday on FOX.
[05/27/26 - 03:13 PM]
FOX Saturday Baseball Draws Strong Audience Over Holiday Weekend
2,355,000 viewers tuned in to the two-game slate highlighted by the Dodgers' 11-3 victory over the Brewers in most of the country.
[05/26/26 - 12:03 PM]
"Off Campus" Season 1 Has Reached 36 Million Viewers Worldwide in Its First 12 Days
Off Campus. On everyone's screen.
[05/26/26 - 12:01 PM]
Netflix Top 10: Week of May 18 - In Ruthless Pursuit, "Nemesis" Steals No. 1 in This Week's Top 10
Retirement in "The Boroughs" is anything but sleepy as the Duffer Brothers-produced sci-fi series took No. 2 on the list with 5.6 million views.
[05/26/26 - 11:00 AM]
"Dutton Ranch" Is the Biggest Original Series Debut in Paramount+ History
In addition to its record-setting performance on Paramount+, "Dutton Ranch" is also the #1 streaming series according to Nielsen based on average audience for the week of May 11 according to preliminary data.
[05/21/26 - 02:32 PM]
ESPN Delivered Most-Watched NBA Eastern Conference Finals Game 1 Since 2018
The New York Knicks overtime victory against the Cleveland Cavaliers on May 19 generated an average audience of 7.1 million viewers and peaked with 8.87 million viewers at 10:45 p.m. ET.

[05/21/26 - 02:00 PM]
"Survivor" Historic 50th Season Concludes with Most-Watched Finale Since 2020
The season finale drew an average of 5.78 million viewers, based on Nielsen Preliminary panel only data.
[05/21/26 - 07:01 AM]
NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones
The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.
[05/20/26 - 03:05 PM]
NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller
Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.
[05/20/26 - 03:04 PM]
ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal
Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.