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[02/03/11 - 09:09 AM]
Wednesday's Broadcast Ratings: "Minute to Win It" Hits Series High
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, february 2, 2011)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (17.14 million viewers, #1; adults 18-49: 5.7, #1) was once again the network to beat on Wednesday with a new "American Idol" (24.93 million viewers, #1; adults 18-49: 8.9, #1) followed by the penultimate week of "Human Target" (9.34 million viewers, #5; adults 18-49: 2.6, #6).

Second place then went to NBC (8.06 million viewers, #3; adults 18-49: 2.6, #2) with a new "Minute to Win It" (5.87 million viewers, #11; adults 18-49: 1.7, #T10), a second new "Minute to Win It" (9.53 million viewers, #4; adults 18-49: 3.0, #3) - a series high, and a fresh "Law & Order: Special Victims Unit" (8.80 million viewers, #7; adults 18-49: 2.9, #4).

Next up was ABC (6.65 million viewers, #4; adults 18-49: 2.2, #3) with repeats of "The Middle" (6.91 million viewers, #8; adults 18-49: 1.7, #T10), another "The Middle" (6.54 million viewers, #10; adults 18-49: 1.8, #T8) and "Modern Family" (9.20 million viewers, #6; adults 18-49: 3.5, #2) followed by the winter finale of "Cougar Town" (6.60 million viewers, #9; adults 18-49: 2.7, #5) and a new "Off the Map" (5.31 million viewers, #12; adults 18-49: 1.8, #T8).

Meanwhile, CBS (8.58 million viewers, #2; adults 18-49: 1.6, #4) offered up its penultimate week of "Live to Dance" (4.80 million viewers, #13; adults 18-49: 1.0, #13) followed by a repeat of "Criminal Minds" (9.72 million viewers, #3; adults 18-49: 2.2, #7) and a new "Blue Bloods" (11.21 million viewers, #2; adults 18-49: 1.6, #12).

And finally, repeats of "Smallville" (1.18 million viewers, #14; adults 18-49: 0.4, #T14) and "Supernatural" (1.02 million viewers, #15; adults 18-49: 0.4, #T14) on The CW (1.10 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Cougar Town (28.60%), Law & Order: Special Victims Unit (26.10% vs. 1/19/11), Human Target (23.80% vs. 1/31/11), Minute to Win It (21.40%), Off the Map (0.00%), American Idol (-3.30%), Live to Dance (-9.10%), Blue Bloods (-20.00%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets (with four markets excluded today), household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.7/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) tied "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/3/10):

FOX (14.29 million viewers, #1; adults 18-49: 5.0, #1) was the network to beat on Wednesday thanks to new episodes of "Human Target" (7.72 million viewers, #6; adults 18-49: 2.4, #T8) and "American Idol" (20.83 million viewers, #1; adults 18-49: 7.7, #1).

The silver then went to CBS (13.37 million viewers, #2; adults 18-49: 3.4, #2) with its annual "Super Bowl's Greatest Commercials 2010" (11.18 million viewers, #4; adults 18-49: 2.9, #T5) special followed by new episodes of "Criminal Minds" (14.78 million viewers, #2; adults 18-49: 3.8, #3) and "CSI: NY" (14.16 million viewers, #3; adults 18-49: 3.4, #4).

Next up was ABC (6.25 million viewers, #3; adults 18-49: 2.5, #3) with new episodes of "The Middle" (7.31 million viewers, #7; adults 18-49: 2.7, #7), "Modern Family" (9.07 million viewers, #5; adults 18-49: 3.9, #2), "Cougar Town" (6.19 million viewers, #10; adults 18-49: 2.9, #T5) and "Ugly Betty" (4.06 million viewers, #13; adults 18-49: 1.5, #11). A repeat of "Modern Family" (6.84 million viewers, #8; adults 18-49: 2.4, #T8) kicked off the night.

Meanwhile, NBC (4.85 million viewers, #4; adults 18-49: 1.2, #4) offered up its mix of "Mercy" (6.25 million viewers, #9; adults 18-49: 1.6, #10), "Law & Order: Special Victims Unit" (4.14 million viewers, #12; adults 18-49: 0.9, #13) and "The Jay Leno Show" (4.16 million viewers, #11; adults 18-49: 1.2, #12).

And finally, repeats of "Life Unexpected" (1.36 million viewers, #14; adults 18-49: 0.6, #14) and "Gossip Girl" (0.50 million viewers, #15; adults 18-49: 0.2, #15) on The CW (0.93 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Source: Nielsen Media Research





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