or


[02/10/11 - 03:46 PM]
"Justified" Posts 3.47 Million Viewers in Second Season Premiere
FX spins the numbers for Wednesday, February 9.

[via press release from FX]

Justified Ratings - Season 2 Premiere Episode - The Nationals

Source: The Nielsen Company Live+Same Day

Last night's (2/9/11, 10 PM) season two premiere episode of FX's critically acclaimed drama Justified posted a very solid second season premiere, posting an increases of +43% in Adults 18-49 (1.74 million vs. 1.22 million) and +42% in Total Viewers (3.47 million vs. 2.43 million) over it season one average .

It ranked #1 in its basic cable time period in Adults and Men 18-49, Adults and Men 25-54 and Total Viewers. What's more, Justified - along with the broadcast premiere of theatrical Wanted - drove FX to rank #1 for the night in basic cable in all key adult and men demos: P/M18-49; P/M18-34; and P/M25-54, and #2 in Total Viewers. Data set attached; Live+Same Day 000s.

Vs. Year-Ago Premiere and Season Average

Justified posted across-the-board gains compared to its Season 1 norm - for example, by +43% in P18-49 (1,743 vs. 1,223); +43% in M18-49 (1,134 vs. 796); +59% in P18-34 (887 vs. 559); +36% in P25-54 (1,818 vs. 1,337); and +42% in Total Viewers (3,466 vs. 2,433). What's more, Justified's second-season premiere is its third most-watched telecast to date in P18-49 behind its first two telecasts last season; among W18-34, last night's telecast stands as its most-watched telecast to date and its second most-watched in W18-49 and W25-54. Finally, Justified retained 85% of its season one premiere in P18-49 with retention stronger in W18-49 than M18-49 (98% vs. 80%).

Vs. Lead-in: Justified's movie lead-in, the broadcast premiere of Wanted, notched a stellar 1,517 to rank as Justified's most-watched lead-in to date. In fact, Wanted was +49% stronger than Justified's year ago series premiere lead-in, Live Free or Die Hard (1,517 vs. 1,020).

· From Wanted, Justified gained virtually across the board: +15% in P18-49, +20% in M18-49, +22% in P25-54, +31% in M25-54, and +24% in Total Viewers.

Rank in its Basic Cable Time Period (Wednesday, 1000 - 1100P): Justified ranked #1 in its basic cable time period in P/M18-49, P/M25-54, and Total Viewers; Justified ranked #2 in P/M18-34.

· For example, in P18-49 Justified (1,743) outdelivered Storage Wars (2x)/A&E by +5% (1,663); Top Chef/Bravo by +11% (1,570); American Dad (2x)/Adult Swim by +20% (1,447); college basketball/ESPN by +44% (1,211), NCIS/USA by +64% (1,066); I Used to Be Fat/MTV by +84% (946), Restaurant Impossible/FOOD by +91% (911); and Are We There Yet (2x)/TBS by more than double (828).

FX for the Night: Justifed and Wanted powered FX to top four ranks for the night in basic cable across the board: #1 in P/M18-49, P/M18-34, and P/M25-54; #2 in Total Viewers and W18-34; #3 in W25-54; and #4 in W18-49. For example, in P18-49 FX @ #1 (1,520) outdelivered A&E by +35% (1,127); USA by +46% (1,040); ESPN by +48% (1,025); TBS by +74% (872) � and #10-ranked TNT by +132% (655).

Median Age/Audience Composition, Season 2 [P] vs. Season 1 Norm:

· Median Age: virtually identical (46 vs. 47)

· Male/Female Split: 64%/36% -- identical to Season 1

· P18-49 skew of 50% is also identical to Season 1





  [february 2011]  
S
M
T
W
T
F
S
  


· JUSTIFIED (FX)





most recent ratings | view all posts
[12/18/18 - 08:13 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Cruise to Victory
The Peacock easily takes home top honors in total viewers and adults 18-49.

[12/18/18 - 07:41 AM]
Saints-Panthers on ESPN Delivers Second-Best "Monday Night Football" Overnight Rating of the Season and Is Up 40 Percent Year-Over-Year
ESPN spins the numbers for Monday, December 17.

[12/17/18 - 08:26 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Take Top Honors
The Peacock once again wins the evening among total viewers and adults 18-49.

[12/16/18 - 08:24 AM]
Saturday's Broadcast Ratings: UFC Sparks Demo Victory for FOX
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/18 - 08:39 AM]
Friday's Broadcast Ratings: FOX Continues Demo Win Streak
The network has won the night among adults 18-49 for 12 straight weeks.

[12/14/18 - 08:23 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Powers FOX Victory
The network's last Thursday game of the season delivers top honors in total viewers and adults 18-49.

[12/13/18 - 08:21 AM]
Wednesday's Broadcast Ratings: CBS Wins Tight Race with "Survivor"
The Eye takes home top honors in total viewers and adults 18-49.

[12/12/18 - 08:10 AM]
Tuesday's Broadcast Ratings: Fall Finales Put CBS on Top in Viewers, Demos
"NCIS" is the night's most-watched program overall while NBC's "The Voice," ABC's "The Conners" top adults 18-49.

[12/11/18 - 01:00 PM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Viewers, Demos
The Peacock narrowly holds off CBS in both categories.

[12/10/18 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock takes home top honors in total viewers and adults 18-49.

[12/09/18 - 08:22 AM]
Saturday's Broadcast Ratings: Holiday Repeats Put CBS on Top
"Rudolph the Red-Nosed Reindeer" helps fuel the network to top honors in total viewers and adults 18-49.

[12/08/18 - 08:33 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network holds off CBS among adults 18-49 last night.

[12/07/18 - 11:00 AM]
The Premiere of Freeform's "Life-Size 2: A Christmas Eve" Is Sunday's No. 1 Cable Program
Freeform further spins the numbers for Sunday, December 2.

[12/07/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Hold Onto Demo Crown
The network's NFL coverage continues its adults 18-49 reign.

[12/06/18 - 08:20 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with Fall Finales
The network's "Empire" helps lead the night among adults 18-49 while NBC is the most-watched network overall.