"GOLD RUSH: ALASKA" IS THE #1 PRIMETIME PROGRAM ON TELEVISION ON FRIDAY NIGHT

- Almost 4 million tune into GOLD RUSH: ALASKA -

- Discovery Channel is the #1 cable network on Fridays among Persons and Men 25-54 -

(Silver Spring, Md.) �The Friday, February 11, 2011 premiere of GOLD RUSH: ALASKA, Bedrock or Bust, earned a 2.75 HH / 1.85 P25-54, beating out all broadcast and sports programs, and making it the #1 primetime program in all of television in key male demos (Men 25-54 and Men 18-49 delivery).

The 10 PM telecast of GOLD RUSH: ALASKA delivered an average of 3.89 million viewers (P2+), also making it the #1 cable program among HH, P2+, Persons and Men 25-54 and Persons and Men 18-49.

FLYING WILD ALASKA, the lead �in to Friday's premiere of GOLD RUSH: ALASKA proved strong as well, with 2.18 million viewers, earning a 1.59 HH / 0.90 P25-54. The 9 PM premiere of Tundra Taxis was the #2 cable program (excluding sports) for Men 25-54 delivery, only behind GOLD RUSH: ALASKA.

Driven by tune in for FLYING WILD ALASKA and GOLD RUSH: ALASKA, Discovery Channel was the #1 cable network among Persons and Men 25-54. The network beat out several broadcast networks on Friday evening, for delivery in key male demos:

· ABC among M25-54/M18-49/M18-34

· NBC among M18-49/M18-34/M18-34

· CBS among M18-34

Tune in Friday, February 18 for a new episode of FLYING WILD ALASKA at 9 PM ET/PT and the season finale of GOLD RUSH: ALASKA at 10 PM ET/PT. On February 25 at 10 PM ET/PT, the one hour GOLD RUSH: ALASKA special Full Disclosure will feature never-before-seen footage and on-camera interviews with the miners who candidly reflect on the season and look ahead to their future in gold mining.

Source: NHI.

Live+SD AA (000).