or


[02/15/11 - 08:45 AM]
ABC Wins Valentine's Day with Women
ABC spins the numbers for Monday, February 14.

[via press release from ABC]

ABC Wins Valentine's Day with Women

Some early points on ABC's Monday night, ahead of the regular press release.

Against CBS' all-original schedule and the second week of Fox's new Monday line-up (House/The Chicago Code), ABC took second place in Total Viewers and Adults 18-49, while winning the evening for the 4th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Please note: With the Valentine's Day holiday disrupting normal television viewing patterns, overall Adult 18-49 TV usage on Monday night was off by -6% from the prior week (35.0% vs. 37.3%).

Gaining audience throughout its broadcast, ABC's The Bachelor earned second place in its time slot with viewers and young adults, outdelivering Fox's Monday line-up (House/The Chicago Code). In fact during its second hour from 9-10pm, The Bachelor outdelivered Fox's House-driven The Chicago Code by 32% in Total Viewers and by 50% in Adults 18-49. The Bachelor once again finished #1 in its 2-hour time period among Adults 18-34 (3rd straight week) and across all key Women (4th straight week). In addition, the ABC veteran unscripted show qualified as Monday's #1 TV series with key Women (W18-34/W18-49) for the 7th week running.

During the 10 o'clock hour against original drama competition on CBS (Hawaii Five-0) and NBC (Harry's Law), ABC's Castle ran #1 with Women 18-34 for its 4th straight telecast. In addition, ABC's Castle continued to draw a larger overall audience than Harry's Law and defeated the NBC drama by a strong 29% in Adults 18-49.

Quick Take for Monday, February 14, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Valentine's Day Monday Across All Key Women Demographics

"The Bachelor" Leads its Time Period in Adults 18-34 and All Key Women, Ranking as Monday's No. 1 Series in Women 18-34 and Women 18-49 for the 7th Straight Week

Building Hour to Hour, "The Bachelor" Beats Fox's "The Chicago Code" At 9pm by 32% in Total Viewers and 50% in Adults 18-49

ABC's "Castle" Beats NBC's "Harry's Law" in Viewers and Young Adults, Ranking No. 1 Among Women 18-34 for the 4th Consecutive Telecast

Monday Night (8:00-11:00 p.m.)

Against CBS' all-original schedule and the second week of Fox's new Monday lineup ("House"/"The Chicago Code"), ABC took second place in Total Viewers (9.1 million) and Adults 18-49 (2.7/8), while winning the evening for the 4th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Please note: With the Valentine's Day holiday disrupting normal television viewing patterns, overall Adult 18-49 TV usage on Monday night was off by -6% from the prior week (35.0% vs. 37.3%).

"The Bachelor" (8:00-10:00 p.m.)

Gaining audience throughout its broadcast, ABC's "The Bachelor" earned second place in its time slot with viewers (9.3 million) and young adults (2.9/8), outdelivering Fox's Monday lineup ("House"/"The Chicago Code" - 8.6 million & 2.7/8). In fact during its second hour from 9:00-10:00 p.m., "The Bachelor" outdelivered Fox's "House"-driven "The Chicago Code" by 32% in Total Viewers (9.6 million vs. 7.3 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5).

· "The Bachelor" once again finished No. 1 in its 2-hour time period among Adults 18-34 (3rd straight week) and across all key Women (4th straight week). In addition, the ABC veteran unscripted show qualified as Monday's No. 1 TV series with key Women (W18-34/W18-49) for the 7th week running.

"Castle" (10:00-11:00 p.m.)

During the 10 o'clock hour against original drama competition on CBS ("Hawaii Five-0") and NBC ("Harry's Law"), ABC's "Castle" ran No. 1 with Women 18-34 (2.3/8) for its 4th straight telecast. In addition, ABC's "Castle" continued to draw a larger overall audience (8.8 million vs. 8.5 million) than "Harry's Law" and defeated the NBC drama by a strong 29% in Adults 18-49 (2.2/7 vs. 1.7/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/14/11.





  [february 2011]  
S
M
T
W
T
F
S
  


· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CHICAGO CODE, THE (FOX)
· HARRY'S LAW (NBC)
· HAWAII FIVE-0 (CBS)
· HOUSE (FOX)





most recent ratings | view all posts
[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.

[01/17/19 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Top Demos
The network takes home the adults 18-49 crown for the third consecutive week.

[01/16/19 - 09:00 AM]
"Deadly Class" Viewed by 2.7MM Ahead of Tonight's Series Premiere on Syfy
On December 20, the cast and creators took to social media to share the new 10-part series' premiere episode which was available commercial-free via Syfy On Demand, online at Syfy.com, and the Syfy and USA apps.

[01/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "This Is Us" Return
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[01/15/19 - 08:25 AM]
Monday's Broadcast Ratings: ABC Tops Demos, NBC Leads Total Viewers
"America's Got Talent: The Champions" is the top program overall in both categories last night.

[01/14/19 - 08:28 AM]
Sunday's Broadcast Ratings: FOX Gets Another Boost from NFL Playoffs
The network's primetime portion helps spark a win in total viewers and adults 18-49.

[01/13/19 - 08:37 AM]
Saturday's Broadcast Ratings: FOX Rides NFL Playoffs to Another Victory
The network's Cowboys/Rams coverage outpaces the Titans/Patriots matchup from a year ago.

[01/12/19 - 08:33 AM]
Friday's Broadcast Ratings: FOX Tops Demos with "Last Man Standing"
The network leads the night among adults 18-49 while CBS is the most-watched network.

[01/11/19 - 08:17 AM]
Thursday's Broadcast Ratings: CBS Holds Onto Top Spot in Viewers, Demos
"The Big Bang Theory" keeps the Eye on top in said categories.

[01/10/19 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Top Demo Race
The network's breakout hit however is down more than 20% from its premiere in adults 18-49.

[01/09/19 - 03:04 PM]
MTV's Ratings Growth Continues with "Lindsay Lohan's Beach Club"
MTV spins the numbers for Tuesday, January 8.

[01/09/19 - 02:02 PM]
3.1 Million Viewers Encounter the First Sighting of History(R)'s New UFO Drama Series "Project Blue Book"
History spins the numbers for Tuesday, January 8.

[01/09/19 - 08:24 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos on Disrupted Night
ABC, CBS, FOX and NBC all carried news coverage at 9:00/8:00c.

[01/08/19 - 12:36 PM]
Lifetime Reaches 18.8 Million Viewers Across All Linear Telecasts of "Surviving R. Kelly"
Lifetime further spins the numbers for the series to date.

[01/08/19 - 11:43 AM]
HGTV Strong New Year's Day Performance Helped by "HGTV Dream Home 2019" and Freshman Series "Windy City Rehab"
HGTV further spins the numbers for Tuesday, January 1.