or


[02/21/11 - 11:33 AM]
2011 NBA All-Star Game on TNT Delivers Most Watched and Highest Rated All-Star Game since 2003 and Earns Strong Growth Across All Demos
TNT spins the numbers for Sunday, February 20.

[via press release from TNT]

2011 NBA All-Star Game on TNT Delivers Most Watched and Highest Rated All-Star Game since 2003 and Earns Strong Growth Across All Demos

2011 NBA All-Star Game and All-Star Saturday Night Combine to Average More Than 17 Million Viewers

The 2011 NBA All-Star Game on TNT delivered 9.1 million total viewers, 6 million households and a 5.2 U.S. HH rating, along with strong growth across all key demos, according to Nielsen Fast Nationals.This year's star-studded contest in Los Angeles ranks asthe most watched and highest rated game since 2003, which featured Michael Jordan's final NBA All-Star appearance of his career. In addition, the 2011 NBA All-Star Game and All-Star Saturday Night presented by State Farm, which was the most watched in the event's 26-year history, combined to average more than 17 million total viewers.

The 2011 NBA All-Star Game also posted strong growth over last year, an increase of +33% in total viewers (9,093,000 vs. 6,846,000), +36% in households (5,975,000 vs. 4,399,000) and +37% in U.S. HH rating (5.2 vs. 3.8 U.S. HH rating).

The network has also had tremendous growth in key adult and male demos compared to last year, including:

· +41% A18-34 (3,175,000 vs. 2,258,000)

· +38% A18-49 (5,226,000 vs. 3,792,000)

· +29% A25-54 (4,314,000 vs. 3,394,000)

· +40% M18-34 (2,105,000 vs. 1,504,000)

· +47% M18-49 (3,577,000 vs. 2,437,000)

· +41% M25-54 (2,982,000 vs. 2,120,000)

Additional highlights during 2011 NBA All-Star Game included:

· The second most-watched NBA game on television during the 2010-11 season to date.

· The most-watched NBA telecast on cable during the 2010-11 season to date.

· The top five markets tuning into the game include San Antonio with a 13.5 rating (+48% over last year), host city Los Angeles earned a 11.6 rating (+123%), Memphis earned a 10.6 rating (+39%), Chicago earned a 9.9 rating (+48%) and Miami earned a 9.4 rating (+52%). In addition, Boston earned a 7.2 rating (+100%) and New York earned a 6.4 rating (+88%).

TNT's exclusive coverage of the 2011 NBA All-Star Saturday Night presented by State Farm was the most watched All-Star Saturday Night in the event's 26 year history. The event delivered 8.1 million total viewers, 5.1 million households and a 4.4 U.S. HH rating, based on Nielsen Fast Nationals. The 2011 event saw increases of +23% in total viewers (6,554,000), +14% in households (4,466,000) and +13% in ratings (3.9 U.S. HH) over the previous record set in 2009. In addition, NBA All-Star Saturday Night out-delivered the 2010 telecast by +49% in total viewers (8,090,000 vs. 5,441,000), +43% in households (5,100,000 vs. 3,563,000) and +42% U.S. HH rating (4.4 vs. 3.9).

Heading into the 2011 NBA All-Star break, the 2010-11 NBA season on TNT is the most watched season in Turner's 27 years of airing NBA coverage. Through 38 games, the NBA on TNT is averaging a 1.5 U.S. rating (+26%, 1.2 U.S. rating), 2,377,000 total viewers (+30%, 1,832,000 total viewers) and 1,770,000 households (+27%, 1,390,000 households) over last year's corresponding coverage. In addition, this season is +26% on total viewers compared to Turner's next best regular season audience from the 1995-96 season (total viewer average 2,377,000 vs. 1,885,000).

Turner Sports and the NBA jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Source: Nielsen Media Research. Based on Live+SD. 2011 NBA All-Star Saturday Night based on Nielsen Fast National data compared to NBA All-Star Game on TNT final audiences (2003 through 2010). NBA Regular Season on TNT STD; 38 games vs. 37 games. (10/26/2010-2/17/2011) vs. (10/27/2009-2/18/2010).





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[01/27/15 - 12:55 PM]
American Heroes Channel Has Best January Ever in Prime Delivery
American Heroes Channel spins the numbers for the month of January to date.

[01/27/15 - 12:38 PM]
Disney Channel's Total Day Tops Nickelodeon by Largest Margin Ever Among Tweens and Gains Biggest Advantage in Nearly 1 1/2 Years Among Kids 6-11
Disney Channel spins the numbers for the month of January to date.

[01/27/15 - 12:32 PM]
Turner Broadcasting's TBS and Adult Swim Score Demo Victories in Live + 7 Delivery for the Second Week of January
Turner spins the numbers for the month of January to date.

[01/27/15 - 12:24 PM]
Viewers Continue to Book Saturday Nights with Hallmark Channel
The Hallmark Channel spins the numbers for Saturday, January 24.

[01/27/15 - 12:07 PM]
HGTV Delivers Best Month Ever, Best Week Ever, In January 2015
HGTV spins the numbers for the month of January to date.

[01/27/15 - 12:06 PM]
"The Originals" and "Jane the Virgin" Combine to Give The CW Its Most Watched Monday in More Than Three Years
The CW spins the numbers for Monday, January 26.

[01/27/15 - 09:47 AM]
"Super Bowl's Greatest Commercials" Delivers Largest Audience and Best Ratings in Adults 18-49 and Adults 25-54 Since 2010
CBS spins the numbers for Monday, January 26.

[01/27/15 - 08:49 AM]
"48 Hours: Kiss of Death and the Google Executive" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, January 24.

[01/27/15 - 08:45 AM]
"The Celebrity Apprentice" Matches the Highest 18-49 Rating Among 12 Telecasts in Its Prior Cycle
NBC spins the numbers for Monday, January 26.

[01/27/15 - 08:34 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Win Tight Demo Race
Plus: "Super Bowl's Greatest Commercials 2015" on CBS is the night's most-watched program.

[01/27/15 - 08:31 AM]
ABC Wins Monday in Adults 18-49 with "The Bachelor" as the Night's No. 1 Show
ABC spins the numbers for Monday, January 26.

[01/26/15 - 12:42 PM]
3.3 Million Total Viewers Sign Up for "Sons of Liberty"
History spins the numbers for Sunday, January 25.

[01/26/15 - 12:35 PM]
"Bring It!" Returns with 1.8 Million Viewers
Lifetime spins the numbers for Friday, January 23.

[01/26/15 - 08:48 AM]
"The 63rd Annual Miss Universe Pageant" Earned the Event's Top 18-49 Score Since August 23, 2009 and Was the Most-Watched Since July 23, 2006
NBC spins the numbers for Sunday, January 25.

[01/26/15 - 08:30 AM]
Sunday's Broadcast Ratings: "Miss Universe Pageant" Powers NBC to Demo Victory
Plus: CBS leads the night among total viewers.