or


[02/23/11 - 11:27 AM]
The Hub Continues Growth With Significant Gains in "Transformers Prime" Post-Premiere and Other Original Programming
The Hub spins the numbers for the week of February 14-20.

[via press release from The Hub]

The Hub Continues Growth With Significant Gains in "Transformers Prime" Post-Premiere and Other Original Programming

Strong Performers Include: "Transformers Prime," "R.L. Stine's The Haunting Hour: The Series," "G.I. Joe Renegades," "Dan. Vs."

The Hub Remains Top Co-Viewed Kids Cable Network Among Kids 2-11 and Adults 18-49

(Los Angeles, Ca.) Viewers continued their love affair with "Transformers Prime" the week after a stellar performance with its premier on The Hub, a television network for kids and their families. The strong performance of the CGI-animated series from Hasbro Studios, and solid performances from other key original series the week of February 14-20, paced the network to strong week-to-week gains in key demographics. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.

For the follow-up episode (Friday, 6:30 p.m. ET) to the February 11 premiere of "Transformers Prime," the series delivered week-to-week increases among Kids 2-11 (+26%), Boys 2-11 (+23%), Kids 6-11 (+14% ), Boys 6-11 (+29%), Men 18-49 (+33%) and Persons 2+ (+15%).

In addition, Friday's 6 p.m. (ET) companion presentation of "G.I. Joe Renegades" delivered week-to-week delivery increases in key demos, including Households (+34%), Kids 2-11 (+64%), Boys 2-11 (+56%), Kids 6-11 (+31%), Boys 6-11 (+53%), Adults 18-49 (+12%), Men 18-49 (+17%), and Persons 2+ (+39%).

Other original programs with significant increases included "R.L. Stine's The Haunting Hour: The Series" and "Dan Vs."

For the week, in Total Day, The Hub garnered week-to-week delivery increases in key demos, including Kids 2-11 (+19%), Kids 6-11 (+17%). In Prime Time (Mon-Sun 8-11 p.m. ET), The Hub garnered week-to-week delivery increases with key kid demos, including Kids 2-11 (gains of +52%) and Kids 6-11 (+33%).

Highlights include:

Daypart Performance:

In Total Day, The Hub garnered week-to-week delivery increases with several key demos, including Kids 2-11 (+19%, 25,000), Kids 6-11 (+17%, 14,000) and Persons 2+ (+2%, 65,000).

In Prime (Mon-Sun, 8-11 p.m. ET), The Hub garnered week-to-week delivery increases with key kid demos, including Kids 2-11 (+52%, 32,000) and Kids 6-11 (+33%, 20,000).

Co-Viewing and Reach:

For the week, The Hub was again the top co-viewed networks among all kid cable networks in Kids 2-11 and Adults 18-49. Thirty three percent (33%) of Kids 2-11 watched with an Adult 18-49, out-performing Nickelodeon (25%), Disney Channel (21%) and Cartoon Network (21%).

Programming Highlights:

The follow-up episode (Friday, 6:30 p.m. ET) to the series premiere of "Transformers Prime" produced week-to-week delivery increases with several key demos, including Kids 2-11 (+26%, 183,000), Boys 2-11 (+23%, 129,000), Kids 6-11 (+14%, 92,000), Boys 6-11 (+29%, 88,000), Adults 18-49 (+8%, 91,000), Men 18-49 (+33%, 57,000), Persons 2+ (+15%, 337,000), and Households (+7%, 184,000).

Friday's (6 p.m. ET) episode of the original series "G.I. Joe Renegades" delivered week-to-week increases with several key demos, including Households (+34%, 99,000), Kids 2-11 (+64%, 92,000), Boys 2-11 (+56%, 61,000), Kids 6-11 (+31%, 47,000), Boys 6-11 (+53%, 46,000), Adults 18-49 (+12%, 56,000), Men 18-49 (+17%, 27,000), and Persons 2+ (+39%, 178,000).

Saturday's (8:30 p.m. ET) presentation of the original series "R.L. Stine's The Haunting Hour: The Series" delivered a week-to-week delivery increase with Households (+12% 92,000).

Saturday's (8 p.m. ET) presentation of the original series "Dan Vs." delivered week-to-week increases with key demos, including Households (+37%, 93,000), Adults 18-49 (+76%, 37,000) and Persons 2+ (+5%, 125,000).

(Source: Nielsen; program based dayparts; most current; 2/14/11-2/20/11 vs 2/7/11-2/13/11, growth by (000), co-viewing in NPower, L+7)

About The Hub

THE HUB, is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., ( NASDAQ: HAS ) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.