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[02/28/11 - 08:12 AM]
"The 83rd Annual Academy Awards" Telecast Averages a 24.6 Household Rating, 37 Share in the Overnight Metered Markets
ABC has ordered time-zone adjusted true "Fast National" ratings from Nielsen, scheduled to be delivered by 3PM ET today.

[via press release from ABC]

Oscar Ratings Delivery Schedule - Metered Market Info

Ratings Delivery Schedule: ABC has ordered time-zone adjusted true "Fast National" ratings from Nielsen, scheduled to be delivered by 3PM ET today - with millions of Total Viewers and Adult 18-49 rating for the 83rd Annual Academy Awards broadcast.

Please note: The usual time-period based "Fast Affiliate" ratings are inaccurate for live events like the Oscars.

Once the "Fast National" ratings are delivered, ABC will be putting this information into a ratings release and sending it out via e-mail. Final national ratings for Sunday night will be released by Nielsen on their normal delivery schedule, tomorrow morning (3/1/11).

However, since Nielsen's release times may be tight for some deadlines, here is some information for the Oscars based on Nielsen's Household Metered Market ratings in 56 U.S. markets and Adult 18-49 ratings in Nielsen's LPM Markets:

· Academy Awards Average: From 8:30-11:30pm (the Nielsen end-time is based on the conclusion of the final national commercial spot in the program), the 83rd Annual Academy Awards telecast averaged a 24.6 Household rating, 37 share in the overnight Metered Markets. Among Adults 18-49, the 2011 Academy Awards delivered a 14.5 rating in Nielsen's 26 LPM (Local People Meter) markets, on par with the 14.8 rating for last year's telecast.

· Competitive Sunday Prime Averages: Competitively, with the 83rd Annual Academy Awards broadcast and Oscar's Red Carpet 2011 pre-show during Sunday's prime (7-11pm for ABC, CBS and NBC, 7-10pm for Fox), ABC beat CBS, NBC and Fox combined by +127% on average in the U.S. Household Metered Markets (ABC = 22.0/33 vs. 9.7/15 = CBS, NBC and Fox combined).

· Top 5 Household Metered Markets: The Top 5 highest-rated markets for the 2011 Academy Awards telecast were New York (33.9 rating), San Francisco (33.6 rating), Chicago (33.0 rating), Kansas City (32.7 rating) and Boston (32.0 rating).





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