"WWE FRIDAY NIGHT SMACKDOWN(R)" FEBRUARY 25 TELECAST MOST WATCHED EVER ON SYFY - AND MOST WATCHED "FRIDAY NIGHT SMACKDOWN" IN MORE THAN A YEAR!
SEASON HIGHS OF TOTAL VIEWERS, ADULTS 18-49, ADULTS 25-54 AND HOUSEHOLD RATINGS
POWERS SYFY TO #1 AMONG ALL PRIMETIME CABLE TELECASTS AMONG ADULTS 18-49
NEW YORK - February 28, 2011 - WWE Friday Night SmackDown(R) established season highs in total viewers, Adults 18-49, Adults 25-54 and household ratings during its premiere on Syfy Friday, February 25, from 8-10PM (ET/PT).
This was also the most watched Friday Night SmackDown program since January 2010. SmackDown debuted on Syfy on October 1, 2010.
SmackDown leg locked 3.55 million total viewers, 1.36 million Adults 18-49 and 1.46 million Adults 25-54 while averaging a 2.3 HH rating. This was up 11% in Adults 18-49, 14% in Adults 25-54 and 9% in total viewers versus the February 18 telecast.
The program propelled Syfy to #1 among all primetime cable telecasts for Adults 18-49, as well as #1 in prime cable among Adults 25-54.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)
About WWE, Inc.
World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.