or


[03/01/11 - 08:51 AM]
ABC Wins Monday with 14-Week Highs in Viewers and Young Adults
ABC spins the numbers for Monday, February 28.

[via press release from ABC]

ABC Wins Monday with 14-Week Highs in Viewers and Young Adults

Some early info on ABC's Monday, ahead of the regular press release.

ABC earned first place on Monday evening in Total Viewers and Adults 18-49, leading for the 2nd straight week in the key young adult sales demo. In addition, the Net finished #1 on Monday for the 6th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

· Growing for the 2nd week in a row, ABC produced its strongest Monday in 14 weeks among Total Viewers and Adults 18-49 - since 11/22/10. The Net equaled a 5-month Monday high with Adults 18-34 - since 9/27/10.

Hitting season-highs in Total Viewers and Adults 18-49, ABC's The Bachelor won its 8-10pm time slot for the 2nd week running, beating out CBS' second-place comedy block by 1.1 million viewers and by 6% in young adults. In addition, The Bachelor led its 2-hour time period among Adults 18-34 for the 5th consecutive week and registered as Monday's #1 TV series overall with key Women (W18-34/W18-49) for the 9th week in a row. The 12th-season cast of ABC's Dancing with the Stars was announced during the second hour of The Bachelor.

ABC's Castle won the 10 o'clock hour Total Viewers and Adults 18-49. ABC's Castle defeated NBC's original Harry's Law by best-ever margins in Total Viewers (+11%) and 56% in Adults 18-49 (+56%). In addition, the ABC drama won the hour with Women 18-34 for its 6th straight airing. Also worth noting, Castle grew from its lead-in across all key Men (M18-34/M18-49/M25-54).

· Building by 1.1 million viewers and by 8% in Adults 18-49 over the prior week with its 2nd straight week of gains, ABC's Castle drew its biggest audience since the beginning of November and posted its highest young adult number since the end of October - since 11/8/10 and 10/25/10, respectively.

Quick Take for Monday, February 28, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Total Viewers and Adults 18-49, Turning in its Strongest Numbers on the Night in 14 Weeks

Hitting Season Highs, "The Bachelor" Leads its Time Period In Total Viewers and Adults 18-49 for the Second Week in a Row

ABC's "Castle" Defeats NBC's "Harry's Law" by Best-Ever Margins in Total Viewers and Adults 18-49

"Castle" Draws its Largest Audience Since November and Best Adults 18-49 Number Since October

Monday Night (8:00-11:00 p.m.)

ABC earned first place on Monday evening in Total Viewers (10.9 million) and Adults 18-49 (3.2/9), leading for the 2nd straight week in the key young adult sales demo. In addition, the Net finished No. 1 on Monday for the 6th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

· Growing for the 2nd week in a row, ABC produced its strongest Monday in 14 weeks among Total Viewers and Adults 18-49 - since 11/22/10. The Net equaled a 5-month Monday high with Adults 18-34 (2.7/8) - since 9/27/10.

"The Bachelor" (8:00-10:00 p.m.)

Hitting season-highs in Total Viewers (11.2 million) and Adults 18-49 (3.4/9), ABC's "The Bachelor" won its 8:00-10:00 p.m. time slot for the 2nd week running, beating out CBS' second-place comedy block by 1.1 million viewers and by 6% in young adults (10.1 million & 3.2/9). In addition, "The Bachelor" led its 2-hour time period among Adults 18-34 (2.9/9) for the 5th consecutive week and registered as Monday's No. 1 TV series overall with key Women (W18-34/W18-49) for the 9th week in a row. The 12th-season cast of ABC's "Dancing with the Stars" was announced during the second hour of "The Bachelor."

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" won the 10 o'clock hour in Total Viewers and Adults 18-49. ABC's "Castle" defeated NBC's original "Harry's Law" by best-ever margins in Total Viewers (+11% - 10.1 million vs. 9.1 million) and by 56% in Adults 18-49 (+56% - 2.8/8 vs. 1.8/5). In addition, the ABC drama won the hour with Women 18-34 (2.7/8) for its 6th straight airing. Also worth noting, "Castle" grew from its lead-in across all key Men (M18-34/M18-49/M25-54).

· Building by 1.1 million viewers and by 8% in Adults 18-49 over the prior week with its 2nd straight week of gains, ABC's "Castle" drew its biggest audience since the beginning of November and posted its highest young adult number since the end of October - since 11/8/10 and 10/25/10, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/28/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· BACHELOR, THE (ABC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HARRY'S LAW (NBC)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.