or


[03/01/11 - 08:51 AM]
ABC Wins Monday with 14-Week Highs in Viewers and Young Adults
ABC spins the numbers for Monday, February 28.

[via press release from ABC]

ABC Wins Monday with 14-Week Highs in Viewers and Young Adults

Some early info on ABC's Monday, ahead of the regular press release.

ABC earned first place on Monday evening in Total Viewers and Adults 18-49, leading for the 2nd straight week in the key young adult sales demo. In addition, the Net finished #1 on Monday for the 6th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

· Growing for the 2nd week in a row, ABC produced its strongest Monday in 14 weeks among Total Viewers and Adults 18-49 - since 11/22/10. The Net equaled a 5-month Monday high with Adults 18-34 - since 9/27/10.

Hitting season-highs in Total Viewers and Adults 18-49, ABC's The Bachelor won its 8-10pm time slot for the 2nd week running, beating out CBS' second-place comedy block by 1.1 million viewers and by 6% in young adults. In addition, The Bachelor led its 2-hour time period among Adults 18-34 for the 5th consecutive week and registered as Monday's #1 TV series overall with key Women (W18-34/W18-49) for the 9th week in a row. The 12th-season cast of ABC's Dancing with the Stars was announced during the second hour of The Bachelor.

ABC's Castle won the 10 o'clock hour Total Viewers and Adults 18-49. ABC's Castle defeated NBC's original Harry's Law by best-ever margins in Total Viewers (+11%) and 56% in Adults 18-49 (+56%). In addition, the ABC drama won the hour with Women 18-34 for its 6th straight airing. Also worth noting, Castle grew from its lead-in across all key Men (M18-34/M18-49/M25-54).

· Building by 1.1 million viewers and by 8% in Adults 18-49 over the prior week with its 2nd straight week of gains, ABC's Castle drew its biggest audience since the beginning of November and posted its highest young adult number since the end of October - since 11/8/10 and 10/25/10, respectively.

Quick Take for Monday, February 28, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Total Viewers and Adults 18-49, Turning in its Strongest Numbers on the Night in 14 Weeks

Hitting Season Highs, "The Bachelor" Leads its Time Period In Total Viewers and Adults 18-49 for the Second Week in a Row

ABC's "Castle" Defeats NBC's "Harry's Law" by Best-Ever Margins in Total Viewers and Adults 18-49

"Castle" Draws its Largest Audience Since November and Best Adults 18-49 Number Since October

Monday Night (8:00-11:00 p.m.)

ABC earned first place on Monday evening in Total Viewers (10.9 million) and Adults 18-49 (3.2/9), leading for the 2nd straight week in the key young adult sales demo. In addition, the Net finished No. 1 on Monday for the 6th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

· Growing for the 2nd week in a row, ABC produced its strongest Monday in 14 weeks among Total Viewers and Adults 18-49 - since 11/22/10. The Net equaled a 5-month Monday high with Adults 18-34 (2.7/8) - since 9/27/10.

"The Bachelor" (8:00-10:00 p.m.)

Hitting season-highs in Total Viewers (11.2 million) and Adults 18-49 (3.4/9), ABC's "The Bachelor" won its 8:00-10:00 p.m. time slot for the 2nd week running, beating out CBS' second-place comedy block by 1.1 million viewers and by 6% in young adults (10.1 million & 3.2/9). In addition, "The Bachelor" led its 2-hour time period among Adults 18-34 (2.9/9) for the 5th consecutive week and registered as Monday's No. 1 TV series overall with key Women (W18-34/W18-49) for the 9th week in a row. The 12th-season cast of ABC's "Dancing with the Stars" was announced during the second hour of "The Bachelor."

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" won the 10 o'clock hour in Total Viewers and Adults 18-49. ABC's "Castle" defeated NBC's original "Harry's Law" by best-ever margins in Total Viewers (+11% - 10.1 million vs. 9.1 million) and by 56% in Adults 18-49 (+56% - 2.8/8 vs. 1.8/5). In addition, the ABC drama won the hour with Women 18-34 (2.7/8) for its 6th straight airing. Also worth noting, "Castle" grew from its lead-in across all key Men (M18-34/M18-49/M25-54).

· Building by 1.1 million viewers and by 8% in Adults 18-49 over the prior week with its 2nd straight week of gains, ABC's "Castle" drew its biggest audience since the beginning of November and posted its highest young adult number since the end of October - since 11/8/10 and 10/25/10, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/28/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· BACHELOR, THE (ABC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HARRY'S LAW (NBC)





most recent ratings | view all posts
[02/23/18 - 02:01 PM]
NBC Tops Other Broadcast Networks Combined in Primetime for 32nd Consecutive Olympic Night
NBC further spins the numbers for Thursday, February 22.

[02/23/18 - 01:52 PM]
18.1 Million Viewers Watch Daytona 500 on FOX
FOX Sports further spins the numbers for Sunday, February 18.

[02/23/18 - 08:30 AM]
Thursday's Broadcast Ratings: NBC Holds Onto Top Spot with Winter Olympics
The Peacock continues its streak among total viewers and adults 18-49.

[02/22/18 - 02:16 PM]
Team USA Women's Hockey Gold Medal Victory Is Most Watched Late-Night Show in NBCSN History
NBC further spins the numbers for Wednesday, February 21.

[02/22/18 - 12:42 PM]
Paramount Network Delivers Strong Ratings in Its First Month Led by Original Event Series, "Waco"
Paramount Network further spins the numbers for the year to date.

[02/22/18 - 12:10 PM]
"Restored by the Fords" Wraps First Season on HGTV with Solid Ratings Performance
HGTV further spins the numbers for the series to date.

[02/22/18 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, Winter Olympics Top Charts
The Peacock claims top honors in total viewers and adults 18-49.

[02/22/18 - 07:53 AM]
Viewers Flock to Hallmark Channel for "2018 American Rescue Dog Show," Demonstrating That Rescues Are the Country's Top Dogs
The Hallmark Channel further spins the numbers for Monday, February 19.

[02/21/18 - 02:30 PM]
"Beyond" Soars to New Season Highs with Its Best Numbers in Over 1 Year
Freeform further spins the numbers for Thursday, February 15.

[02/21/18 - 02:26 PM]
Lindsey Vonn's Final Olympic Downhill Leads NBC Olympics to 8% Increase Over Comparable Sochi Olympics Telecast
NBC further spins the numbers for Tuesday, February 20.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.