[03/01/11 - 01:01 PM]
Bravo Earns Best February Ever Among Total Viewers With Double-Digit Growth
Bravo spins the numbers for the month of February.

[via press release from Bravo]


Bravo Digital And Bravo Mobile Record Best February In Uniques And Video Streams

NEW YORK - March 1, 2011 - Bravo Media continues record-ratings success earning its best February ever among total viewers and delivering its fourth consecutive month of year-over-year growth among all key demos, according to Nielsen Media Research. The network averaged 855,000 total viewers and 524,000 adults 18-49 this past month, marking double-digit growth with 18 percent increase among total views and 17 percent among adults 18-49 compared to February 2010. Maintaining its No. 1 position as the most upscale and educated audience in cable entertainment, Bravo is the No. 10 network in primetime among all cable entertainment networks in the coveted adult 18-49 demo and the No. 3 cable network among women 18-34 quarter to-date. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Fans helped Bravo Digital post remarkable double-digit growth, recording its best February ever in uniques and video streams. BravoTV.com garnered 3.8 million unique visitors and over 5 million video streams, up 58% percent and 29% percent respectively compared to February 2010. Bravo Mobile also delivered its best February in network history among unique visitors, page views, and video streams.

Hosted by Andy Cohen, Bravo's popular late night talk show "Watch What Happens: Live" season four is averaging 1.8 million total viewers and over 1.1 million adults 18-49 to-date, up 52 percent (vs. 1,153,000) and 59 percent (vs. 720,000) respectively compared to the previous season. "Top Chef" season eight recently earned its highest rated episode of the season to-date among all key demos delivering more than 2.6 million total viewers and over 1.8 million adults 18-49 (2/23/11). Season three of "Tabatha's Salon Takeover" was the highest rated season of the series among total viewers and adults 18-49, averaging 1.3 million total viewers and 833,000 adults 18-49. After a remarkable freshman season, "The Real Housewives of Beverly Hills" Reunion Part Two (2/01/11) delivered an impressive 3.3 million total viewers and 2.3 million among adults 18-49. Season four of "Million Dollar Listing" earned its highest rated season premiere among all key demos and marked the first time the series season premiere delivered over a million total viewers.

Source: Nielsen Media Research, L7 data through 02/13/11 blended with LS data through 02/27/11. February '11: 1/31/11-2/27/11 vs. full prior months, M-Su 8P-11P. Upscale/educated: VPVH, L7 data, P18-49, UD $125K+ W/1+ College=Yes, M-Su 8P-11P, 12/27/10-02/13/11, includes ad supported cable entertainment networks. Network rank: Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the daypart through 2/27/11. Single telecast performance based on L7 data through 2/13/11 and LS data 2/14/11-2/27/11. WWHL season over season: includes equivalent number of eps of respective seasons.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

  [march 2011]  


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