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[03/03/11 - 03:26 PM]
Discovery Channel #1 Cable Network; "Sons of Guns" #1 Cable Program Among Men in Wednesday Primetime
Discovery spins the numbers for Wednesday, March 2.

[via press release from Discovery]

DISCOVERY CHANNEL #1 CABLE NETWORK; "SONS OF GUNS" #1 CABLE PROGRAM AMONG MEN IN WEDNESDAY PRIMETIME

On Wednesday, March 2, 2011, Discovery Channel was the #1 cable network during primetime for M25-54 ratings and delivery (no exclusions).

The 9:30PM premiere of Discovery Channel's SONS OF GUNS, Machine Gun Mania/The New Guy, was the #1 ad-supported cable program during primetime (no exclusions), among M25-54, M18-49, and M18-34, delivering 2.2 million viewers (P2+). Leading into that telecast was the 9PM premiere of ATV Gun/Help Wanted at Red Jacket, which was the #3 ad-supported cable program during primetime (no exclusions), among M25-54, delivering 1.79 million viewers (P2+).

Further, the 10PM premiere of DESERT CAR KINGS, Chevelle $$, was the #5 ad-supported cable program during primetime (no exclusions), among M25-54, delivering 1.6 million viewers (P2+). The premieres of SONS OF GUNS and DESERT CAR KINGS posted double-digit gains in ALL KEY DEMOS, compared to their respective year-ago time slots (Mar '10).

Source: NHI. Live+SD AA(000).





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· DESERT CAR KINGS (DISCOVERY)
· SONS OF GUNS (DISCOVERY)





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