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[03/03/11 - 09:03 AM]
Wednesday's Broadcast Ratings: "Traffic Light" Hits Series High Behind "Idol"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, march 2, 2011)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (18.79 million viewers, #1; adults 18-49: 6.5, #1) was the network to beat on Wednesday thanks to another 90-minute "American Idol" (22.58 million viewers, #1; adults 18-49: 7.7, #1) followed by a special "Traffic Light" (7.40 million viewers, #7; adults 18-49: 2.8, #5), which hit a series high.

CBS (12.00 million viewers, #2; adults 18-49: 3.2, #2) then claimed the silver with its week three mix of "Survivor: Redemption Island" (11.34 million viewers, #3; adults 18-49: 3.3, #4), "Criminal Minds" (14.33 million viewers, #2; adults 18-49: 3.6, #3) and "Criminal Minds: Suspect Behavior" (10.32 million viewers, #4; adults 18-49: 2.6, #6).

Third place went to ABC (6.86 million viewers, #3; adults 18-49: 2.3, #3) with fresh installments of "The Middle" (8.12 million viewers, #6; adults 18-49: 2.3, #8), "Better With You" (5.93 million viewers, #9; adults 18-49: 1.8, #9), "Modern Family" (10.11 million viewers, #5; adults 18-49: 4.1, #2), "Mr. Sunshine" (7.03 million viewers, #8; adults 18-49: 2.4, #7) and "Off the Map" (4.98 million viewers, #11; adults 18-49: 1.7, #10).

Meanwhile, NBC (4.07 million viewers, #4; adults 18-49: 1.2, #4) offered up a repeat of "Minute to Win It #1" (3.32 million viewers, #13; adults 18-49: 1.0, #T12) followed by a new "Minute to Win It #2" (3.55 million viewers, #12; adults 18-49: 1.0, #T12) and a repeat of "Law & Order: Special Victims Unit" (5.34 million viewers, #10; adults 18-49: 1.6, #11).

And finally, new episodes of "America's Next Top Model" (2.00 million viewers, #14; adults 18-49: 0.9, #14) and "Shedding for the Wedding" (1.12 million viewers, #15; adults 18-49: 0.4, #15) on The CW (1.56 million viewers, #5; adults 18-49: 0.7, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Criminal Minds (5.90%), Criminal Minds: Suspect Behavior (4.00%), Better With You (0.00%), Modern Family (0.00%), Mr. Sunshine (0.00%), Off the Map (0.00%), Survivor: Redemption Island (0.00%), American Idol (-2.50%), The Middle (-4.20%), America's Next Top Model (-18.20%), Shedding for the Wedding (-20.00%), Minute to Win It #2 (-23.10%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.9/7; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.5/5. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/4; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/4. At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3). At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/3/10):

A two-hour "American Idol" (23.55 million viewers, #1; adults 18-49: 8.5, #1) steamrolled the competition as FOX (23.55 million viewers, #1; adults 18-49: 8.5, #1) took home top honors last night.

The silver then went to CBS (10.54 million viewers, #2; adults 18-49: 2.9, #2) with new episodes of "The New Adventures of Old Christine" (5.95 million viewers, #10; adults 18-49: 1.7, #T10), "Gary Unmarried" (6.02 million viewers, #T8; adults 18-49: 2.0, #9), "Criminal Minds" (13.18 million viewers, #2; adults 18-49: 3.6, #2) and "CSI: NY" (12.45 million viewers, #3; adults 18-49: 3.1, #4).

Next up was NBC (7.52 million viewers, #3; adults 18-49: 2.4, #3) with fresh installments of "Mercy" (6.04 million viewers, #7; adults 18-49: 1.6, #12), "Law & Order: Special Victims Unit" (7.48 million viewers, #6; adults 18-49: 2.5, #6) and a second "Law & Order: Special Victims Unit" (9.04 million viewers, #4; adults 18-49: 3.0, #5).

Falling to fourth was ABC (5.57 million viewers, #4; adults 18-49: 2.1, #4) with its mix of "Modern Family" (5.18 million viewers, #12; adults 18-49: 1.7, #T10), "The Middle" (6.02 million viewers, #T8; adults 18-49: 2.1, #8), another "Modern Family" (8.08 million viewers, #5; adults 18-49: 3.5, #33), "Cougar Town" (5.39 million viewers, #11; adults 18-49: 2.4, #7) and "The Oprah Winfrey Oscar Special" (4.37 million viewers, #13; adults 18-49: 1.3, #13).

And finally, repeats of "Life Unexpected" (1.05 million viewers, #14; adults 18-49: 0.5, #14) and "Gossip Girl" (0.48 million viewers, #15; adults 18-49: 0.2, #15) on The CW (0.77 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Source: Nielsen Media Research





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