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[03/08/11 - 11:05 AM]
Disney Channel is TV's No. 1 Network in Total Day in Tweens 9-14 for the 14th Straight Week
Disney Channel spins the numbers for the week of February 28-March 6.
[via press release from Disney Channel]

Weekly Ratings Highlights for Feb. 28- Mar. 6, 2011 Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day in Tweens 9-14 for the 14th Straight Week and Ranks No. 1 in Kids 6-11 for the 2nd Time in 3 Weeks

"Shake It Up" is TV's No. 1 Series Among Kids 6-11 and Tweens 9-14 Since Launch, Pacing as Cable's No. 1 Series Ever Through 13 Episodes

"Good Luck Charlie," "Shake It Up" and "The Suite Life on Deck" Rank as the Week's Top 3 TV Telecasts Among Kids 6-11

"Shake It Up," "The Suite Life on Deck" and "Good Luck Charlie" Are TV's Top 3 Scripted Telecasts of the Week Among Tweens 9-14

Disney Channel: Weekly Highlights

Home to the week's Top 3 scripted TV telecasts with original episodes of "Shake It Up," "The Suite Life on Deck" and "Good Luck Charlie," Disney Channel ranked as TV's No. 1 network in Total Day for the 14th consecutive week among Tweens 9-14 (449,000/1.8 rating). In Kids 6-11 (598,000/2.4 rating), Disney Channel stood as TV's No. 1network for the 2nd time in the previous 3 weeks, boasting TV's Top 3 telecasts with "Good Luck Charlie," "Shake It Up" and "The Suite Life on Deck." vIn Prime, Disney Channel's streak at No. 1 is nearing 6 years on a weekly basis among Kids 6-11 (1.09 million/4.4 rating � 305 weeks) and was No. 1 for the 302nd time in the previous 305 weeks among Tweens 9-14 (834,000/3.4 rating). In Total Viewers, Disney Channel placed a solid No. 2, surpassing No. 3 Fox News by a solid 24% (2.44 million vs. 1.96 million), and the next entertainment cable network, TNT, by an impressive 36% (vs. 1.80 million)

Sunday's all new "Shake It Up" was the week's No. 1 TV telecast among Tweens 9-14 (1.56 million/6.4 rating), surpassing a special "American Idol" on FOX by 6%. In fact, launch to date, "Shake It Up" is TV's No. 1 series among Kids 6-11 (1.97 million/8.0 rating) and Tweens 9-14 (1.83 million/7.5 rating), and stands as the No. 1 cable series of all time through its first 13 episodes.

· Disney Channel owned the week's Top 3 TV telecasts among Kids 6-11:

· Disney Channel aired TV's Top 3 scripted telecasts in Tweens 9-14, and 4 of cable's Top 5 telecasts overall:

Source: Nielsen Media Research (Live + Same Day, 2/28/11-3/6/11, U.S. ratings). Rankings based on 000s, then US rating. "Shake It Up" rank based on trackage data from 11/1/10-3/6/11, most current, minimum 5 telecasts.





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· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· SUITE LIFE ON DECK (DISNEY)




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