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[03/10/11 - 10:31 AM]
"Late Show" Beats "The Tonight Show" in Adults 18-34 for the First Time Since Jay Leno's Return One Year Ago
CBS spins the late-night numbers for the week of February 28-March 4.

[via press release from CBS]

THIS JUST IN...

...From CBS Entertainment

"LATE SHOW" BEATS "THE TONIGHT SHOW" IN ADULTS 18-34 FOR THE FIRST TIME SINCE JAY LENO'S RETURN ONE YEAR AGO

"Late Show" Also Matches "Tonight" In Adults 18-49 and Adults 25-54

CBS's LATE SHOW with DAVID LETTERMAN beat "The Tonight Show" in adults 18-34 for the first time since Jay Leno's return one year ago, according to Nielsen live plus same day ratings for the week ending March 4.

LATE SHOW posted a 2.5/07 in households with an average of 3.62m viewers, 0.9/04 in adults 18-49, 1.3/05 in adults 25-54 and 0.6/03 in adults 18-34.

LATE SHOW beat "The Tonight Show" in adults 18-34 (0.6/03 vs. 0.5/03, +20%) and tied in both adults 25-54 (1.3/05, each) and adults 18-49 (0.9/04, each).





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