[03/15/11 - 10:13 AM]
Nickelodeon's "Best Player" Draws 5.3 Million Viewers, Is Basic Cable's Top Scripted Telecast and Number-One Telecast With Kids and Tweens on All TV for the Week
Nickelodeon spins the numbers for the week of March 7-13.

[via press release from Nickelodeon]


Nickelodeon Closes the Week as Basic Cable's Number-One Total Day Network

NEW YORK - March 15, 2011 - Nickelodeon's brand-new original TV movie, Best Player, starring iCarly's dynamic comedy duo Jennette McCurdy and Jerry Trainor premiered Saturday, March 12, at 8 p.m. (ET/PT), scoring 5.3 million viewers. The two-hour TV movie is the week's top scripted telecast on basic cable with total viewers and also ranks as broadcast and basic cable's number-one telecast with kids and tweens for the week

Best Player's primetime premiere posted triple-digit increases over last year and bested its closest competitor by triple-digits, averaging a 8.1/2.9 million K2-11 (+145%), 10.9/2.4 million K6-11 (+179%) and 9.6/2.1 million T9-14 (+200%). Year to date, Best Player ranks as the number-one movie on all TV with kids 6-11, tweens 9-14 and kids 2-11.

The two-hour original follows Quincy (Trainor), a thirty-something Chinese food delivery man by day and online video game master by night. Perfectly happy to live in a tricked-out basement in his parents' home, Quincy's world gets turned upside down when his parents decide to sell their house and move to Florida - without him. He enters a tournament introducing a brand-new video game, "Black Hole," so he can win the prize money to buy his parents' house. Quincy thinks it's a done deal until he encounters Prodigy (McCurdy) who threatens to annihilate him.

Nickelodeon closed the week of 3/7/11-3/13/11 as basic cable's top total day network with total viewers (2.3 million), kids 2-11 and kids 6-11. The net also posted increases across all demos averaging a 3.1/666,000 kids 6-11 (+11%), 3.6/1.3 million kids 2-11 (+9%), 2.1/454,000 T9-14 (+5%) and 4.5/636,000 K2-5 (+7%).

In addition to the solid ratings performance by Best Player, Nick's weekly win was fueled by SpongeBob SquarePants and T.U.F.F. Puppy, which rank as the week's top animated telecasts with kids 2-11 and the net's hit preschool block, which this week boasts the top four preschool telecasts on all TV (#1 Bubble Guppies, #2 Max & Ruby, #3 Go, Diego, Go! and #4 Dora the Explorer).

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).

  [march 2011]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[10/10/15 - 08:43 AM]
ABC Leads Friday with the Top Shows - "Dr. Ken" Holds Strong in Week 2
ABC spins the numbers for Friday, October 9.

[10/10/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Holds Onto Demo Crown
"Last Man Standing" grows week-to-week for the Alphabet among adults 18-49.

[10/10/15 - 08:28 AM]
"Blindspot" Grows by 62% in 18-49 in Live + 3 Day Ratings and by 4.3 Million Viewers Overall
NBC further spins the numbers for Monday, October 5.

[10/10/15 - 08:27 AM]
Third Season Debut of "Undateable" Matches NBC's Top 18-49 Rating in Its Time Period in the Last 18 Weeks
NBC spins the numbers for Friday, October 9.

[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/09/15 - 08:31 AM]
Versus NFL and Baseball-Playoff Competition, "Blacklist" Tops Its Average from Last May's Sweep
NBC spins the numbers for Thursday, October 8.

[10/09/15 - 08:23 AM]
ABC's TGIT Lineup Towers Over Its Non-Sports Competition for 3rd Straight Week
ABC spins the numbers for Thursday, October 8.

[10/09/15 - 07:38 AM]
Week 4 of "Thursday Night Football" on CBS and NFL Network Earns Overnight Ratings Increase Over Last Year
CBS spins the numbers for Thursday, October 8.

[10/08/15 - 03:18 PM]
"Jay Leno's Garage" Premiere Night Delivers Over 1.1 Million Total Viewers
CNBC spins the numbers for Wednesday, October 7.

[10/08/15 - 12:58 PM]
American Pharoah Leads NBC Sports Group to 136% Viewership Increase for Breeders' Cup Challenge Series
NBC spins the numbers for its horse racing coverage to date.