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[03/17/11 - 08:57 AM]
Wednesday's Broadcast Ratings: "Survivor," "Minute to Win It" Hit Series Lows
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, march 16, 2011)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (22.18 million viewers, #1; adults 18-49: 7.4, #1) marched to victory on Wednesday with another two-hour "American Idol" (22.18 million viewers, #1; adults 18-49: 7.4, #1).

CBS (11.54 million viewers, #2; adults 18-49: 3.1, #2) then took home a distant second place with new episodes of "Survivor: Redemption Island" (10.56 million viewers, #3; adults 18-49: 3.1, #3), "Criminal Minds" (13.70 million viewers, #2; adults 18-49: 3.6, #2) and "Criminal Minds: Suspect Behavior" (10.36 million viewers, #4; adults 18-49: 2.6, #4). Said numbers marked "Survivor's" lowest-rated regular telecast ever.

Next up was ABC (4.72 million viewers, #3; adults 18-49: 1.5, #3) with repeats of "The Middle" (4.89 million viewers, #7; adults 18-49: 1.2, #T9), another "The Middle" (4.56 million viewers, #9; adults 18-49: 1.2, #T9) and "Modern Family" (5.82 million viewers, #5; adults 18-49: 2.2, #5) followed by fresh installments of "Mr. Sunshine" (4.59 million viewers, #8; adults 18-49: 1.8, #6) and "Off the Map" (4.23 million viewers, #10; adults 18-49: 1.4, #8).

Meanwhile, NBC (3.92 million viewers, #4; adults 18-49: 1.1, #4) offered up an original "Minute to Win It" (3.25 million viewers, #12; adults 18-49: 0.9, #T11) - a series low - alongside repeats of "Law & Order: Special Victims Unit" (3.28 million viewers, #11; adults 18-49: 0.9, #T11) and a second "Law & Order: Special Victims Unit" (5.22 million viewers, #6; adults 18-49: 1.5, #7).

And finally, new episodes of "America's Next Top Model" (2.01 million viewers, #13; adults 18-49: 0.8, #13) and "Shedding for the Wedding" (1.03 million viewers, #14; adults 18-49: 0.4, #14) on The CW (1.52 million viewers, #5; adults 18-49: 0.6, #5) rounded out the night.

Week-to-week changes (adults 18-49): Criminal Minds: Suspect Behavior (18.20%), Criminal Minds (0.00% vs. 3/2/11), Mr. Sunshine (0.00%), Off the Map (0.00%), Survivor: Redemption Island (-3.10%), American Idol (-7.50%), Minute to Win It (-10.00%), Shedding for the Wedding (-20.00%), America's Next Top Model (-27.30%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.8/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/17/10):

FOX (14.00 million viewers, #1; adults 18-49: 4.5, #1) claimed the top spot on Wednesday with new episodes of "Human Target" (7.95 million viewers, #3; adults 18-49: 2.3, #3) and "American Idol" (20.05 million viewers, #1; adults 18-49: 6.6, #1).

The silver then went to NBC (6.72 million viewers, #3; adults 18-49: 1.8, #2) with a new "Mercy" (5.58 million viewers, #7; adults 18-49: 1.4, #T9) followed by a repeat of "Law & Order: Special Victims Unit" (5.07 million viewers, #9; adults 18-49: 1.2, #T13) and a new "Law & Order: Special Victims Unit" (9.52 million viewers, #2; adults 18-49: 2.8, #2).

Next up was CBS (6.93 million viewers, #2; adults 18-49: 1.7, #3) with a repeat of "The New Adventures of Old Christine" (5.50 million viewers, #8; adults 18-49: 1.4, #T9), the season finale of "Gary Unmarried" (5.89 million viewers, #6; adults 18-49: 1.8, #T4) and repeats of "Criminal Minds" (7.64 million viewers, #4; adults 18-49: 1.8, #T4) and "CSI: NY" (7.47 million viewers, #5; adults 18-49: 1.6, #8).

Meanwhile, The CW (3.12 million viewers, #5; adults 18-49: 1.4, #4) offered up week two of "America's Next Top Model" (3.76 million viewers, #12; adults 18-49: 1.7, #7) and "High Society" (1.20 million viewers, #16; adults 18-49: 0.5, #16).

And finally, the season finale of "Scrubs" (3.46 million viewers, #14; adults 18-49: 1.2, #T13) lead into repeats of "The Middle" (4.20 million viewers, #11; adults 18-49: 1.4, #T9), "Modern Family" (4.90 million viewers, #10; adults 18-49: 1.8, #T4), "Cougar Town" (3.56 million viewers, #13; adults 18-49: 1.3, #12) and a new "Ugly Betty" (3.33 million viewers, #15; adults 18-49: 1.0, #15) on ABC (3.80 million viewers, #4; adults 18-49: 1.3, #5).

Source: Nielsen Media Research





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