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[03/19/11 - 08:44 AM]
Friday's Broadcast Ratings: CBS Wins Tight Demo Race With NCAA Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, march 18, 2011)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (4.52 million viewers, #3; adults 18-49: 1.5, #1) squeezed out the adults 18-49 crown on Friday with its coverage of "NCAA Men's Basketball Championship Game #1" (5.02 million viewers, #2; adults 18-49: 1.6, #1), an "NCAA Men's Basketball Championship Update" (4.06 million viewers, #7; adults 18-49: 1.4, #T5) and "NCAA Men's Basketball Championship Game #2" (4.00 million viewers, #8; adults 18-49: 1.5, #T2).

FOX (3.74 million viewers, #4; adults 18-49: 1.4, #2) then was a tight second place with fresh installments of "Kitchen Nightmares" (3.67 million viewers, #10; adults 18-49: 1.5, #T2) and "Fringe" (3.80 million viewers, #9; adults 18-49: 1.3, #8).

Next up was ABC (4.77 million viewers, #2; adults 18-49: 1.3, #3) with the series finale of "Supernanny" (4.50 million viewers, #5; adults 18-49: 1.0, #9) followed by new episodes of "Primetime: What Would You Do?" (5.00 million viewers, #3; adults 18-49: 1.5, #T2) and "20/20" (4.81 million viewers, #4; adults 18-49: 1.4, #T5).

Meanwhile, NBC (6.13 million viewers, #1; adults 18-49: 1.2, #4) offered up a repeat of "Who Do You Think You Are?" (4.33 million viewers, #6; adults 18-49: 0.9, #10) followed by a two-hour "Dateline NBC" (7.03 million viewers, #1; adults 18-49: 1.4, #T5).

And finally, repeats of "Smallville" (1.48 million viewers, #11; adults 18-49: 0.6, #11) and "Supernatural" (1.32 million viewers, #12; adults 18-49: 0.5, #12) on The CW (1.40 million viewers, #5; adults 18-49: 0.5, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Primetime: What Would You Do? (7.10%), Supernanny (-9.10%), Kitchen Nightmares (-11.80%), 20/20 (-12.50%), Fringe (-13.30%), Dateline NBC (-15.20%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.4/8; CBS's "Late Show with David Letterman," 1.7/5 with an encore delayed by basketball; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/4; "Late Show," 0.6/3 with an encore delayed by basketball; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.8/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.8/4 in 18-49) topped "Late Late Show" (0.4/2 with an encore delayed by basketball).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/19/10):

Day two of the "NCAA Basketball Championship" (9.60 million viewers, #1; adults 18-49: 3.4, #1) put CBS (9.60 million viewers, #1; adults 18-49: 3.4, #1) in front on Friday.

NBC (6.79 million viewers, #2; adults 18-49: 1.5, #T2) then claimed the silver with new episodes of "Who Do You Think You Are?" (7.14 million viewers, #2; adults 18-49: 1.7, #3) and "Dateline NBC" (6.62 million viewers, #3; adults 18-49: 1.4, #5).

Next up was FOX (4.05 million viewers, #4; adults 18-49: 1.5, #T2) with a repeat of "House" (3.73 million viewers, #8; adults 18-49: 1.2, #6) and a new "Kitchen Nightmares" (4.38 million viewers, #6; adults 18-49: 1.9, #2).

Meanwhile, ABC (5.08 million viewers, #3; adults 18-49: 1.0, #4) offered up part one of "Thin Ice" (4.06 million viewers, #7; adults 18-49: 0.6, #8) followed by new episodes of "20/20" (4.88 million viewers, #5; adults 18-49: 0.9, #7) and another "20/20" (6.32 million viewers, #4; adults 18-49: 1.5, #4).

And finally, encores of "America's Next Top Model" (1.33 million viewers, #9; adults 18-49: 0.5, #9) and "High Society" (0.63 million viewers, #10; adults 18-49: 0.3, #10) on The CW (1.16 million viewers, #5; adults 18-49: 0.5, #5) rounded out the evening.

Source: Nielsen Media Research





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