or


[03/24/11 - 09:01 AM]
ABC's "Modern Family," "Mr. Sunshine" and "Off the Map" All Post Gains
ABC spins the numbers for Wednesday, March 23.

[via press release from ABC]

ABC's "Modern Family," "Mr. Sunshine" and "Off the Map" All Post Gains

Some early info on ABC's Wednesday, ahead of the regular press release.

ABC earned second place to Fox with a 2-hour Idol on Wednesday night among Adults 18-34. ABC grew its overall audience from the same night last year by 5%, building year to year for the 2nd week in a row.

From 8-9pm, against the first hour of Fox's American Idol and CBS' Survivor: Redemption Island, ABC's back-to-back original and repeat airings of The Middle dominated NBC's original Minute To Win It, topping NBC gamer by 55% in Total Viewers and by 58% in Adults 18-49.

Building on its lead-in at 9pm against the third half-hour of Idol, ABC's Modern Family ran a strong #2 in its half-hour with viewers and young adults to finish as Wednesday's #1 scripted TV show in Adults 18-49 for its 18th straight first-run telecast this season. Up over its most-recent original telecast 3 weeks ago in viewers (+7%) and young adults (+5%), Modern Family turned in its strongest results in 6 weeks - since 2/9/11. Surging year to year, Modern Family topped its year-ago performance by 1.6 million viewers and by 16% in Adults 18-49.

Airing against the final segment of Idol in the 9:30pm half-hour, ABC's Mr. Sunshine delivered the #2 position in Adults 18-49. Jumping week to week by 1.4 million viewers and by 22% in Adults 18-49, Mr. Sunshine posted its best numbers in 3 weeks - since 3/2/11

During the 10 o'clock hour against original dramas on CBS (Criminal Minds: Suspect Behavior) and NBC (Law & Order: SVU), ABC's Off the Map turned in its strongest results in 3 weeks, growing over the prior week by 7% in Total Viewers and by 15% in Adults 18-49. In addition, the ABC freshman drama equaled its highest Adult 18-34 number in 6 weeks - since 2/9/11.

Quick Take for Wednesday, March 23, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second to an "Idol"-Driven Fox on Wednesday in Adults 18-34 and Builds its Overall Audience on the Night Year to Year for the 2nd Week in a Row

From 8-9pm, ABC's Back-to-Back Original and Repeat Airings of "The Middle" Dominate NBC's Original "Minute To Win It" in Viewers and Adults 18-49

Posting its Best Results in 6 Weeks, ABC's "Modern Family" is Wednesday's No. 1 Scripted TV Show in Adults 18-49 for its 18th Consecutive Original

Opposite the Final Half-Hour of "American Idol," ABC's "Mr. Sunshine" Jumps Week to Week by 22% in Adults 18-49 to Rank No. 2 in its Slot

Against Original Drama Competition at 10pm, ABC's "Off the Map" Hits its Best Results in 3 Weeks in Viewers and Adults 18-49, with a 6-Week High in Adults 18-34

Wednesday Night (8:00-11:00 p.m.)

ABC earned second place to Fox with a 2-hour Idol on Wednesday night among Adults 18-34 (1.8/6), beating CBS by 20% (1.5/5) and NBC by 38% (1.3/4).

· ABC grew its overall audience from the same night last year by 5% (6.5 million vs. 6.2 million on 3/24/10), building year to year for the 2nd week in a row.

"The Middle"/"The Middle" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., against the first hour of Fox's "American Idol" and CBS' "Survivor: Redemption Island," ABC's back-to-back original and repeat airings of "The Middle" dominated NBC's original "Minute To Win It," outdelivering the NBC game show by 55% in Total Viewers (6.5 million vs. 4.2 million) and by 58% in Adults 18-49 (1.9/6 vs. 1.2/4).

"Modern Family" (9:00-9:30 p.m.)

Building on its lead-in at 9pm against the third half-hour of Idol, ABC's "Modern Family" ran a strong No. 2 in its half-hour with viewers (10.8 million) and young adults (4.3/12) to finish as Wednesday's No. 1 scripted TV show in Adults 18-49 for its 18th straight first-run telecast this season.

· Up over its most recent original telecast 3 weeks ago (10.1 million and 4.1/11 on 3/2/11) in viewers (+7%) and young adults (+5%), "Modern Family" turned in its strongest results in 6 weeks - since 2/9/11. In fact the ABC sophomore comedy put up its 2nd-highest-ever numbers against an installment of "American Idol."

· Surging year to year, "Modern Family" topped its year-ago performance by 1.6 million viewers and by 16% in Adults 18-49 (9.2 million and 3.7/10 on 3/24/10).

"Mr. Sunshine" (9:30-10:00 p.m.)

Airing against the final segment of "Idol" in the 9:30 p.m. half-hour, ABC's "Mr. Sunshine" delivered the No. 2 position in Adults 18-49 (2.2/6-tie) and key Men: M18-49 (1.9/5) and M25-54 (2.3/6-tie).

· Jumping week to week by 1.4 million viewers (5.9 million vs. 4.5 million) and by 22% in Adults 18-49 (2.2/6 vs. 1.8/5), "Mr. Sunshine" posted its best numbers in 3 weeks - since 3/2/11.

"Off the Map" (10:00-11:00 p.m.)

During the 10 o'clock hour against original dramas on CBS ("Criminal Minds: Suspect Behavior") and NBC ("Law & Order: SVU"), ABC's "Off the Map" turned in its strongest results in 3 weeks, growing over the prior week by 7% in Total Viewers (4.5 million vs. 4.2 million) and by 15% in Adults 18-49 (1.5/4 vs. 1.3/4). In addition, the ABC freshman drama equaled a 6-week high with Adults 18-34 (1.2/4) - since 2/9/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/23/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· CRIMINAL MINDS: SUSPECT BEHAVIOR (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MINUTE TO WIN IT (GSN)
· MODERN FAMILY (ABC)
· MR SUNSHINE (ABC)
· OFF THE MAP (ABC)
· SURVIVOR (CBS)









most recent ratings | view all posts
[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.

[11/19/14 - 08:52 AM]
"Marry Me" Jumps 23% Versus Its Prior Telecast in 18-49 Rating
NBC spins the numbers for Tuesday, November 18.

[11/19/14 - 08:39 AM]
Tuesday's Broadcast Ratings: CBS Claims Top Spot in Viewers, Demos
The news marks the Eye's first victory on the night among adults 18-49 this season.

[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.

[11/18/14 - 03:05 PM]
Discovery Channel's "Fast N' Loud" Grabs Season High in Persons and Men on Monday
Discovery spins the numbers for Monday, November 17.

[11/18/14 - 02:09 PM]
"Monday Night Football" Helps ESPN Win the Night among Key Male and Adult Demos
ESPN spins the numbers for Monday, November 17.

[11/18/14 - 12:59 PM]
"Homeland" & "The Affair" Deliver Their Best Time Period Ratings and Total Nights of the Season on Sunday
Showtime spins the numbers for Sunday, November 16.

[11/18/14 - 12:11 PM]
Hallmark Channel's "Countdown to Christmas" Steals the Show Becoming the Most Watched and Highest Rated Network of the Weekend Among Households
The Hallmark Channel spins the numbers for Saturday, November 15 and Sunday, November 16.