CBS WINS SUNDAY IN VIEWERS AND KEY DEMOGRAPHICS FOR THE THIRD CONSECUTIVE WEEK
"The Amazing Race" and "Undercover Boss" Sweep Time Periods with
CBS won Sunday in viewers and key demographics for the third consecutive week as THE AMAZING RACE and UNDERCOVER BOSS both swept their time periods with week-to-week gains, according to Nielsen preliminary live plus same day ratings for March 27.
Editors Note: Due to 17 minutes of late-running basketball, CBS ratings are tentative and subject to change.
At 7:30 PM, 60 MINUTES was first in households (8.4/14), viewers (13.73m), adults 25-54 (4.1/11) and adults 18-49 (3.0/09).
From 8:30-9:30 PM, THE AMAZING RACE 18 was first in households (6.2/10), viewers (10.92m), adults 25-54 (4.2/10) and adults 18-49 (3.2/09). Compared to last week, THE AMAZING RACE was up +9% in households (from 5.7/09), +14% in both adults 25-54 (from 3.7/09) and adults 18-49 (from 2.8/08) and added +790,000 viewers (from 10.13m, +8%).
From 9:30-10:30 PM, UNDERCOVER BOSS won its time slot in households (6.9/11), viewers (11.76m), adults 25-54 (4.2/10) and adults 18-49 (3.1/08). Compared to last week, UNDERCOVER BOSS was up +8% in adults 25-54 (from 3.9/09), +11% in adults 18-49 (from 2.8/07) and added +60,000 viewers (from 11.70m).
From 10:30-11:30 PM CSI: MIAMI delivered a 6.6/13 with 10.58m viewers, 3.5/10 in adults 25-54 and 2.6/08 in adults 18-49. From 10:30-11:00 PM, CSI: MIAMI was first in households and viewers, second in key demos.
For the night, CBS was first in households (7.4/12), viewers (12.55m), adults 25-54 (4.2/11) and adults 18-49 (3.2/09) for the third consecutive Sunday.
Updated Sunday ratings will available tomorrow.