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[03/28/11 - 08:49 AM]
Sunday's Broadcast Ratings: "The Celebrity Apprentice" Delivers a Season High
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, march 27, 2011)

Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (12.55 million viewers, #1; adults 18-49: 3.2, #1) claimed the top spot on Sunday with its mix of "NCAA Overrun" (16.66 million viewers, #1; adults 18-49: 4.6, #1) followed by (half-hour results only) "60 Minutes" (13.73 million viewers, #2; adults 18-49: 3.0, #T4), "The Amazing Race: Unfinished Business" (10.92 million viewers, #5; adults 18-49: 3.2, #T2), "Undercover Boss" (11.76 million viewers, #3; adults 18-49: 3.2, #T2) and "CSI: Miami" (10.93 million viewers, #4; adults 18-49: 2.7, #T8).

FOX (4.76 million viewers, #4; adults 18-49: 2.2, #2) then claimed the silver with repeats of "The Simpsons" (3.41 million viewers, #17; adults 18-49: 1.5, #14) and "American Dad" (3.86 million viewers, #14; adults 18-49: 1.7, #12) followed by new episodes of "The Simpsons" (6.14 million viewers, #9; adults 18-49: 2.8, #T6) and "Bob's Burgers" (4.59 million viewers, #12; adults 18-49: 2.2, #11), a repeat of "Family Guy" (5.58 million viewers, #10; adults 18-49: 2.8, #T6) and a special new "American Dad" (5.00 million viewers, #11; adults 18-49: 2.5, #10).

Next up was NBC (6.05 million viewers, #3; adults 18-49: 2.0, #3) with new episodes of "Dateline NBC" (3.59 million viewers, #16; adults 18-49: 0.6, #T17), "America's Next Great Restaurant" (3.65 million viewers, #15; adults 18-49: 1.3, #15) and in a season high, "The Celebrity Apprentice" (8.47 million viewers, #7; adults 18-49: 3.0, #T4).

And finally, fresh installments of "America's Funniest Home Videos" (7.49 million viewers, #8; adults 18-49: 1.6, #13) and "Secret Millionaire" (10.52 million viewers, #6; adults 18-49: 2.7, #T8) led into repeats of "Desperate Housewives" (4.13 million viewers, #13; adults 18-49: 0.9, #16) and "Brothers & Sisters" (2.71 million viewers, #18; adults 18-49: 0.6, #T17) on ABC (6.21 million viewers, #2; adults 18-49: 1.4, #4).

Week-to-week changes (adults 18-49): 60 Minutes (36.40%), American Dad (25.00% vs. 2/20/11), The Amazing Race 17 (18.50%), Secret Millionaire (12.50%), The Simpsons (12.00% vs. 3/13/11), Undercover Boss (10.30%), America's Next Great Restaurant (8.30%), CSI: Miami (8.00%), The Celebrity Apprentice (7.10%), Bob's Burgers (0.00%), America's Funniest Home Videos (-5.90% vs. 3/13/11), Dateline NBC (-33.30%).


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/28/10):

CBS (14.47 million viewers, #1; adults 18-49: 4.0, #1) was the network to beat on Sunday with its mix of "NCAA Overrun" (17.99 million viewers, #1; adults 18-49: 5.1, #1), "60 Minutes" (14.48 million viewers, #3; adults 18-49: 3.3, #5), "The Amazing Race 16" (13.02 million viewers, #4; adults 18-49: 4.0, #3), "Undercover Boss" (16.08 million viewers, #2; adults 18-49: 4.9, #2) and "Cold Case" (10.64 million viewers, #5; adults 18-49: 2.8, #T6).

Second place then went to FOX (4.62 million viewers, #4; adults 18-49: 2.2, #2) with its combination of "'Til Death" (2.21 million viewers, #18; adults 18-49: 0.7, #18), another "'Til Death" (2.77 million viewers, #17; adults 18-49: 1.0, #16), "The Simpsons" (5.70 million viewers, #11; adults 18-49: 2.7, #T8), "The Cleveland Show" (5.64 million viewers, #12; adults 18-49: 2.7, #T8), "Family Guy" (7.27 million viewers, #7; adults 18-49: 3.7, #4) and "Sons of Tucson" (4.14 million viewers, #16; adults 18-49: 1.3, #T13).

Next up was NBC (6.25 million viewers, #2; adults 18-49: 2.1, #3) with new episodes of "Dateline NBC" (4.53 million viewers, #14; adults 18-49: 0.9, #17), "Minute to Win It" (5.77 million viewers, #10; adults 18-49: 1.9, #T10) and "The Celebrity Apprentice" (7.35 million viewers, #6; adults 18-49: 2.8, #T6).

And finally, a new "America's Funniest Home Videos" (7.14 million viewers, #8; adults 18-49: 1.8, #12) lead into repeats of "Extreme Makeover: Home Edition" (6.88 million viewers, #9; adults 18-49: 1.9, #T10), "Desperate Housewives" (5.01 million viewers, #13; adults 18-49: 1.3, #T13) and "Brothers & Sisters" (4.43 million viewers, #15; adults 18-49: 1.1, #15) on ABC (5.84 million viewers, #3; adults 18-49: 1.5, #4).

Source: Nielsen Media Research





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