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A&E SCORES BEST QUARTER IN NETWORK HISTORY
NETWORK POSTS INCREASES IN KEY ADULTS 18-49 AND 25-54 DEMOS AND THE YOUNGEST
FIRST QUARTER IN 3 YEARS
NEW YORK, NY - March 29, 2011 - Continuing its phenomenal ratings growth,
after securing the best year in the network's history in 2010, A&E enjoyed
its best quarter ever among key demographics behind the strength of the
network's expansive slate of original series in the first quarter of 2011.
Year to-date, A&E currently ranks as the number four entertainment cable
network in the key adults 25-54 demographic and tied for number four in
total viewers.
The network was up in both adults 18-49 (777,000 vs. 756,000) and adults
25-54 (807,000 vs. 805,000), edging out the previously record-setting first
quarter 2010 as the best in network history. The network had an astonishing
seven original series averaging 1.1 million viewers or more in both adults
18-49 and 25-54, including "Storage Wars," "The First 48," "Dog the Bounty
Hunter," "Intervention," "Beyond Scared Straight," "Hoarders" and the new
original scripted drama series "Breakout Kings."
The original series success has driven A&E median age down two years (46),
recording the youngest first quarter for the network since 2008.
March 2011 also went on record as the most watched March in network history
among adults 25-54 and 18-49. The network was up 5% in adults 25-54
(750,000 vs. 716,000), 4% in adults 18-49 (713,000 vs. 683,000) and 1% in
total viewers (1,482,000 vs. 1,467,000) versus March 2010.
About A&E Network
A&E is "Real Life. Drama." Now reaching 100 million homes, A&E is
television that you can't turn away from; where unscripted shows are
dramatic and scripted dramas are authentic. A&E offers a diverse mix of
high quality entertainment ranging from the network's original scripted
series, including "The Glades," to signature non-fiction franchises,
including the Emmy-winning "Intervention," "Dog the Bounty Hunter,"
"Hoarders," "Billy the Exterminator" and "Storage Wars," and the most
successful justice shows on cable, including "The First 48" and
"Manhunters." The A&E website is located at www.aetv.com.
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Ratings Source: Nielsen Media Research (Live + Same Day), 2011 through
3/27/11
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