or


[03/29/11 - 02:38 PM]
ABC Family's "Secret Life" and "Make It or Break It" Solid in Season Debuts
ABC Family spins the numbers for Monday, March 28 and the month to date.

[via press release from ABC Family]

Ratings Highlights for Monday, March 28, 2011 Final National Ratings

Spring Season Debut of "The Secret Life of the American Teenager" Is the Series' Best Season Opener Ever in Women 18-34, and Becomes the Series' 2nd-Most-Watched Telecast in the Demo

"Secret Life" Exceeds its Summer 3A Debut by Solid Margins Across Key Demos; Stands as Monday's No. 1 Cable Telecast Across Target Female Demos

"Make It or Break It" Returns to Series Highs in Key 18-34s; Grows by Double-Digit Percentages Over Last Summer's 2A Premiere Across Target Demos; Ranks as Monday's No. 2 Cable Telecast in Females 12-34, Behind Only "Secret Life"

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

The season 3B premiere of "The Secret Life of the American Teenager" ranked as the show's best season premiere on record in Women 18-34 (1.1 million/3.1 rating), becoming the series' No. 2 telecast of all time in target demo. In addition, at 8 o'clock, "Secret Life" swept cable's No. 1 rank in the hour across all target demos.

· Monday's 3B debut outperformed its recent premiere last June by solid margins in core measures, including by 8% in Adults 18-34 (1.3 million vs. 1.2 million), by 16% in Women 18-34 (1.1 million vs. 949,000), by 6% in Adults 18-49 (1.8 million vs. 1.7 million) and by 15% in Women 18-49 (1.5 million vs. 1.3 million).

· "Secret Life" stood as Monday's No. 1 cable telecast among Women 18-34, Women 18-49 and Females 12-34, and the No. 1 scripted cable telecast in Viewers 12-34.

"Make It or Break It" (9:00-10:00 p.m.)

In its return, "Make It or Break It" garnered series highs in Adults 18-34 (798,000/1.2 rating) and Women 18-34 (637,000/1.9 rating), and outperformed last summer's 2A debut by double-digit percent margins across all core demos.

· "Make It or Break It" stood as Monday's No. 2 cable telecast in Females 12-34, and the No. 2 scripted cable telecast in Women 18-34.

· Versus last summer's 2A premiere, "Make It or Break It" was up across the board, including by 17% in Total Viewers (2.1 million vs. 1.8 million), by 31% in Adults 18-34 (798,000 vs. 611,000), by 29% in Adults 18-49 (1.1 million vs. 856,000) and by 17% in Viewers 12-34 (1.4 million vs. 1.2 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day: 3/28/11; 2A PR: 6/28/10.

Primetime Ratings Highlights for February 2011 - Final National Ratings

ABC Family Delivers its Biggest March Ever in Prime Among Adults 18-34 and Women 18-34; Is Cable's No. 2 Network in the Key Women Demo

"Pretty Little Liars" Stands as Cable's No. 1 Scripted Series in Viewers 12-34 and Females 12-34, and the No. 2 Scripted Series Among Women 18-34

"Harry Potter and the Order of Phoenix" and "Harry Potter and the Goblet of Fire" Are Cable's Top 2 Movies for the Month in Adults 18-49

March 2011 Highlights

ABC Family recorded best-ever March deliveries in Prime in Adults 18-34 (373,000) and Women 18-34 (253,000), ranking as cable's No. 2 network for the month in the target Women demo. In addition,

ABC Family scored Top 5 ranks in Prime among Women 18-49 (No. 4) and Females 12-34 (No. 3), and among the Top 10 in Total Viewers (No. 10), Adults 18-34 (No. 8) and Adults 18-49 (No. 10).

· "Pretty Little Liars" stood as cable's No. 1 scripted series among Viewers 12-34 (2.4 million/2.6 rating) and Females 12-34 (2.1 million/4.5 rating), and as cable's No. 2 scripted series among Women 18-34 (1.0 million/3.0 rating).

· In Adults 18-49, "Harry Potter and the Order of the Phoenix" (1.6 million/1.2 rating - 3/20/11, Sun., 9:00 p.m.) and "Harry Potter and the Goblet of Fire" (1.5 million/1.1 rating - 3/20/11, Sun., 5:30 p.m.) were the month's Top 2 cable movies.

Source: Nielsen Media Research, US ratings, most current. March 11: 2/28/11-3/27/11; March 2010: 3/1/10-3/28/10. Sereis ranks based on trackage level data.





  [march 2011]  
S
M
T
W
T
F
S
  


· MAKE IT OR BREAK IT (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.