or


[03/29/11 - 02:38 PM]
ABC Family's "Secret Life" and "Make It or Break It" Solid in Season Debuts
ABC Family spins the numbers for Monday, March 28 and the month to date.

[via press release from ABC Family]

Ratings Highlights for Monday, March 28, 2011 Final National Ratings

Spring Season Debut of "The Secret Life of the American Teenager" Is the Series' Best Season Opener Ever in Women 18-34, and Becomes the Series' 2nd-Most-Watched Telecast in the Demo

"Secret Life" Exceeds its Summer 3A Debut by Solid Margins Across Key Demos; Stands as Monday's No. 1 Cable Telecast Across Target Female Demos

"Make It or Break It" Returns to Series Highs in Key 18-34s; Grows by Double-Digit Percentages Over Last Summer's 2A Premiere Across Target Demos; Ranks as Monday's No. 2 Cable Telecast in Females 12-34, Behind Only "Secret Life"

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

The season 3B premiere of "The Secret Life of the American Teenager" ranked as the show's best season premiere on record in Women 18-34 (1.1 million/3.1 rating), becoming the series' No. 2 telecast of all time in target demo. In addition, at 8 o'clock, "Secret Life" swept cable's No. 1 rank in the hour across all target demos.

· Monday's 3B debut outperformed its recent premiere last June by solid margins in core measures, including by 8% in Adults 18-34 (1.3 million vs. 1.2 million), by 16% in Women 18-34 (1.1 million vs. 949,000), by 6% in Adults 18-49 (1.8 million vs. 1.7 million) and by 15% in Women 18-49 (1.5 million vs. 1.3 million).

· "Secret Life" stood as Monday's No. 1 cable telecast among Women 18-34, Women 18-49 and Females 12-34, and the No. 1 scripted cable telecast in Viewers 12-34.

"Make It or Break It" (9:00-10:00 p.m.)

In its return, "Make It or Break It" garnered series highs in Adults 18-34 (798,000/1.2 rating) and Women 18-34 (637,000/1.9 rating), and outperformed last summer's 2A debut by double-digit percent margins across all core demos.

· "Make It or Break It" stood as Monday's No. 2 cable telecast in Females 12-34, and the No. 2 scripted cable telecast in Women 18-34.

· Versus last summer's 2A premiere, "Make It or Break It" was up across the board, including by 17% in Total Viewers (2.1 million vs. 1.8 million), by 31% in Adults 18-34 (798,000 vs. 611,000), by 29% in Adults 18-49 (1.1 million vs. 856,000) and by 17% in Viewers 12-34 (1.4 million vs. 1.2 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day: 3/28/11; 2A PR: 6/28/10.

Primetime Ratings Highlights for February 2011 - Final National Ratings

ABC Family Delivers its Biggest March Ever in Prime Among Adults 18-34 and Women 18-34; Is Cable's No. 2 Network in the Key Women Demo

"Pretty Little Liars" Stands as Cable's No. 1 Scripted Series in Viewers 12-34 and Females 12-34, and the No. 2 Scripted Series Among Women 18-34

"Harry Potter and the Order of Phoenix" and "Harry Potter and the Goblet of Fire" Are Cable's Top 2 Movies for the Month in Adults 18-49

March 2011 Highlights

ABC Family recorded best-ever March deliveries in Prime in Adults 18-34 (373,000) and Women 18-34 (253,000), ranking as cable's No. 2 network for the month in the target Women demo. In addition,

ABC Family scored Top 5 ranks in Prime among Women 18-49 (No. 4) and Females 12-34 (No. 3), and among the Top 10 in Total Viewers (No. 10), Adults 18-34 (No. 8) and Adults 18-49 (No. 10).

· "Pretty Little Liars" stood as cable's No. 1 scripted series among Viewers 12-34 (2.4 million/2.6 rating) and Females 12-34 (2.1 million/4.5 rating), and as cable's No. 2 scripted series among Women 18-34 (1.0 million/3.0 rating).

· In Adults 18-49, "Harry Potter and the Order of the Phoenix" (1.6 million/1.2 rating - 3/20/11, Sun., 9:00 p.m.) and "Harry Potter and the Goblet of Fire" (1.5 million/1.1 rating - 3/20/11, Sun., 5:30 p.m.) were the month's Top 2 cable movies.

Source: Nielsen Media Research, US ratings, most current. March 11: 2/28/11-3/27/11; March 2010: 3/1/10-3/28/10. Sereis ranks based on trackage level data.





  [march 2011]  
S
M
T
W
T
F
S
  


· MAKE IT OR BREAK IT (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.