or


[03/29/11 - 11:11 AM]
Nickelodeon Scores Its Most-Watched Quarter Ever, Marks 64 Straight Quarters as Basic Cable's Number-One Net
Nickelodeon spins the numbers for the first quarter of 2011.

[via press release from Nickelodeon]

NICKELODEON SCORES ITS MOST-WATCHED QUARTER EVER, MARKS 64 STRAIGHT QUARTERS AS BASIC CABLE'S NUMBER-ONE NET

Bubble Guppies is TV's New Number-One Preschool Show

SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar are TV's Top Three Animated Series with Kids

Nick Jr., Nicktoons Post Their Best Quarter Performances Ever

NEW YORK - March 29, 2011 - Nickelodeon's 1Q11 performance marks the network's 64th straight quarter as basic cable's top total day network with kids 2-11, kids 6-11 and total viewers, - the longest streak of its kind. According to Nielsen Media Research (12/27/10-3/27/11), the network also posted its most-watched quarter ever with total viewers (2.4 million) and averaged a 3.7/1.3 million kids 2-11, 3.2/687,000 kids 6-11, and 2.3/481,000 tweens 9-14.

Nickelodeon's preschool block (MF 9 a.m. - 2 p.m.) boasts the number-one preschool program on all TV year to date, Bubble Guppies. Since its January launch, the series is averaging 2.0 million total (+4%) viewers and a 7.0/987,000 K2-5 (+3%). The series, which became an instant hit with preschoolers and parents alike, is also the top program on all TV in its 11 a.m. time period with kids 2-5 and total viewers.

Nick's first quarter was also fueled by solid ratings performances from SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar, the quarter's top three animated series on all TV with kids 2-11. Nick's latest TV movie, Best Player, which starred iCarly's Jennette McCurdy and Jerry Trainor, ranks as the quarter's number-one TV movie with kids and tweens, posting double-digit increases with all key demos.

For the quarter, Nickelodeon boasts four of the top five preschool series on all TV (#1 Bubble Guppies, #3 Max & Ruby, #4 Team Umizoomi, #5 Go Diego, Go!) and basic cable's top three animated series with total viewers, SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar.

Nickelodeon's digital networks Nick Jr. and Nicktoons also closed first quarter with solid ratings performances. Nick Jr. posted its best quarterly performance ever among all key demos, and is 1Q11's number-one preschool network in total day posting increases with kids 2-5 (+7%) and total viewers (+4%). Nicktoons had its most-watched first quarter with its core demo of boys, posting double-digit gains with boys 6-11 (+17%) and total viewers (+28%). The network will finish 1Q11 is the fastest growing cable network with kids 6-11, boys 6-11, tweens 9-14 and boys 9-14.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.

[12/16/14 - 09:41 AM]
"48 Hours: The Two Faces of Todd Winkler" Is Saturday's #1 Broadcast at 10:00 PM with Viewers
CBS spins the numbers for Saturday, December 13.

[12/16/14 - 08:44 AM]
"The Voice" Is Currently Up 16% Versus Last Week in 18-49 to Its Highest Rating Since November 17
NBC spins the numbers for Monday, December 15.

[12/16/14 - 08:31 AM]
Cowboys' 38-27 Win Over Eagles on NBC Is Most-Watched "Sunday Night Football" Game This Season
NBC further spins the numbers for Sunday, December 14.

[12/16/14 - 08:27 AM]
ABC's "The Great Christmas Light Fight" Sees 2nd-Best Numbers Ever
ABC spins the numbers for Monday, December 15.

[12/16/14 - 08:26 AM]
Monday's Broadcast Ratings: "The Voice" Continues Impressive Demo Streak
NBC's juggernaut has won Monday night for the past 13 weeks among adults 18-49.

[12/15/14 - 02:14 PM]
"Homeland" and "The Affair" Have Another Great Sunday
Showtime spins the numbers for Sunday, December 14.

[12/15/14 - 01:32 PM]
"Sons of Anarchy" Rides to Ratings Record at FX
FX spins the numbers for Tuesday, December 9 and the season to date.