or


[03/29/11 - 11:11 AM]
Nickelodeon Scores Its Most-Watched Quarter Ever, Marks 64 Straight Quarters as Basic Cable's Number-One Net
Nickelodeon spins the numbers for the first quarter of 2011.

[via press release from Nickelodeon]

NICKELODEON SCORES ITS MOST-WATCHED QUARTER EVER, MARKS 64 STRAIGHT QUARTERS AS BASIC CABLE'S NUMBER-ONE NET

Bubble Guppies is TV's New Number-One Preschool Show

SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar are TV's Top Three Animated Series with Kids

Nick Jr., Nicktoons Post Their Best Quarter Performances Ever

NEW YORK - March 29, 2011 - Nickelodeon's 1Q11 performance marks the network's 64th straight quarter as basic cable's top total day network with kids 2-11, kids 6-11 and total viewers, - the longest streak of its kind. According to Nielsen Media Research (12/27/10-3/27/11), the network also posted its most-watched quarter ever with total viewers (2.4 million) and averaged a 3.7/1.3 million kids 2-11, 3.2/687,000 kids 6-11, and 2.3/481,000 tweens 9-14.

Nickelodeon's preschool block (MF 9 a.m. - 2 p.m.) boasts the number-one preschool program on all TV year to date, Bubble Guppies. Since its January launch, the series is averaging 2.0 million total (+4%) viewers and a 7.0/987,000 K2-5 (+3%). The series, which became an instant hit with preschoolers and parents alike, is also the top program on all TV in its 11 a.m. time period with kids 2-5 and total viewers.

Nick's first quarter was also fueled by solid ratings performances from SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar, the quarter's top three animated series on all TV with kids 2-11. Nick's latest TV movie, Best Player, which starred iCarly's Jennette McCurdy and Jerry Trainor, ranks as the quarter's number-one TV movie with kids and tweens, posting double-digit increases with all key demos.

For the quarter, Nickelodeon boasts four of the top five preschool series on all TV (#1 Bubble Guppies, #3 Max & Ruby, #4 Team Umizoomi, #5 Go Diego, Go!) and basic cable's top three animated series with total viewers, SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar.

Nickelodeon's digital networks Nick Jr. and Nicktoons also closed first quarter with solid ratings performances. Nick Jr. posted its best quarterly performance ever among all key demos, and is 1Q11's number-one preschool network in total day posting increases with kids 2-5 (+7%) and total viewers (+4%). Nicktoons had its most-watched first quarter with its core demo of boys, posting double-digit gains with boys 6-11 (+17%) and total viewers (+28%). The network will finish 1Q11 is the fastest growing cable network with kids 6-11, boys 6-11, tweens 9-14 and boys 9-14.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[05/25/17 - 08:22 AM]
"Law & Order: SVU" Captures Its Highest 18-49 Rating Since Feb. 22, Ties for the 10-11 P.M. Win
NBC spins the numbers for Wednesday, May 24.

[05/25/17 - 08:21 AM]
"Dirty Dancing" Drives ABC to Its Most Watched Wednesday in Nearly 7 Months
ABC spins the numbers for Wednesday, May 24.

[05/25/17 - 07:55 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Record Sixth Consecutive Year as TV Season Ends
NBC further spins the numbers for the season to date.

[05/25/17 - 06:43 AM]
"Home Town" Delivers Standout Season One Ratings for HGTV
HGTV further spins the numbers for the series to date.

[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.