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[04/01/11 - 01:18 PM]
"Swamp People" Season 2 Premiere Up Double Digits in All Key Demos
History spins the numbers for Thursday, March 31.
[via press release from History]

"SWAMP PEOPLE" SEASON 2 PREMIERE UP DOUBLE DIGITS IN ALL KEY DEMOS

ATTRACTS 3.9 MILLION TOTAL VIEWERS

**SWAMP PEOPLE WAS #1 SHOW OF THE NIGHT ON CABLE AMONG A25-54 WITH 2.O MILLION**

BECOMES HISTORY'S #1 SERIES TELECAST OF ALL TIME FOR A THURSDAY NIGHT IN ALL KEY DEMOGRAPHICS

NEW YORK, April 1, 2011 - HISTORY(R) continues its phenomenal ratings success! The season 2 premiere of SWAMP PEOPLE delivered 3.9 million total viewers and increased 26% vs. the season 1 average (3.1 million). As well, the launch became History's #1 series telecast of all time for a Thursday night in all key demographics.

**SWAMP PEOPLE was the #1 show of the night on cable among A25-54 with 2.0 million. The premiere was also #1 in the 9-10pm time period on cable among A25-54, A18-49 and total viewers. **

As well SWAMP PEOPLE captured 2.0 million A18-49 and A25-54 impressions up +25% and +18% from the season 1 average respectively (1.6 million A18-49 and 1.7 million A25-54).

SWAMP PEOPLE, 9-10PM-SEASON 2 PREMIERE

HH Rating: 2.8

Total Viewers: 3.9 million

A18-49: 2.0 million

A25-54: 2.0 million

M18-49: 1.3 million

M25-54: 1.3 million

Versus Season 1 average:

HH Rating: 2.8 vs. season 1 average 2.2, +27%

Total Viewers: 3.9 million vs. 3.1 million, +26%

A18-49: 2.0 million vs. 1.6 million, +25%

A25-54: 2.0 million vs. 1.7 million, +18%

M18-49: 1.3 million vs. 1.0 million, +30%

M25-54: 1.3 million vs. 1.1 million, +18%

Welcome back! To the Atchafalaya Swamp, America's Last Frontier. SWAMP PEOPLE premieres Thursdays at 9PM ET/PT.

Deep in southern Louisiana there are nearly 1 million acres of flooded forest, marshland and bayous unlike anyplace else in the United States. It's a hidden world, a place where nature still rules - one of the least known territories in the United States. But a hardy breed of �Swamp People� knows the secrets of this dangerous mysterious territory. Most are Cajun descendants of French-speaking settlers who came from Canada in the 1700s - and their way of life has been fundamentally the same for generations. Hunting, especially alligator hunting, remains a major source of their livelihood.

SWAMP PEOPLE explores and celebrates a unique culture far removed from the mainstream of contemporary America. This is a united community that fends for itself and makes a living any way they can in an unpredictable environment. The families of SWAMP PEOPLE battle Father Time, Mother Nature and the challenges of life in and around the murky waters of the Atchafalaya Swamp. They are America's forgotten pioneers.

Season Two of SWAMP PEOPLE follows these intrepid hunters and family men as they head out in pursuit of these most powerful beasts during the 30-day alligator hunting season, regulated by the state of Louisiana.

About History:

HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President's Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.





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· SWAMP PEOPLE (HISTORY)




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