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[04/07/11 - 08:09 AM]
ABC's "Jimmy Kimmel Live" Turns in 2nd-Best Performance This Season
ABC spins the late-night numbers for the week of March 28-April 1.

[via press release from ABC]

ABC's "Jimmy Kimmel Live" Turns in 2nd-Best Performance This Season

Some early points on Jimmy Kimmel Live's weekly numbers, ahead of the regular press release:

During the week of March 28, 2011, ABC's Jimmy Kimmel Live turned in its 2nd-best performance of the season in late-night in both Total Viewers and Adults 18-49. Building on the previous week by 4% in viewers and by 5% in young adults, JKL drew its largest weekly audience and best young adult performance in over 4 months - since w/o 11/22/10. In addition, JKL delivered solid double-digit gains over the year-ago week in viewers (+19%) and Adults 18-49 (+31%), turning in its 3rd consecutive week of year-to-year increases. Impressively, JKL posted the largest yearly increase of any late-night broadcast program in both Nielsen measures.

· Excluding the NBA Finals-led broadcasts in June, JKL's Tuesday telecast (3/29/11), featuring guests Johnny Knoxville, former "Dancing with the Stars" contestant Mike Catherwood and Britney Spears, attracted the ABC late-night program's largest Adult 18-49 audience in 10 months and 2nd-largest overall audience of the season on any night in late-night - since 5/25/10 and 11/23/10, respectively.

· In addition, on Monday (3/28/11), with guests Sharon Osbourne, "Dancing with the Stars'" Bruno Tonioli and the Sounds JKL delivered the show's largest audience on the night in over 2 years - since 3/2/09.

· For the week of March 28, ABC's Jimmy Kimmel Live outperformed CBS' The Late Late Show with Craig Ferguson by a solid 16% in Total Viewers and by 9% in Adults 18-49, topping the CBS late-night program in viewers for the 3rd week running and in the key young adult demo for the 2nd time in a row.

· JKL drew a larger overall audience than NBC's Late Night with Jimmy Fallon (+17%) for the 2nd straight week and also bested Fallon among Adults 18-49 (+2%).

· For the season to date (28 weeks), Jimmy Kimmel Live posts increases over the comparable weeks last year in both Total Viewers (+3%) and Adults 18-49 (+3%).

Ratings Report for ABC News' "Nightline" For the Week of March 28, 2011

"NIGHTLINE" IS #1 AMONG TOTAL VIEWERS, ADULTS 18-49 AND ADULTS 25-54 FOR THE 6TH STRAIGHT WEEK

"NIGHTLINE" TURNS IN ITS LONGEST STRING EVER OF CONSECUTIVE #1 FINISHES IN BOTH ADULTS 18-49 AND ADULTS 25-54

"NIGHTLINE" IS #1 SEASON TO DATE AMONG ADULTS 25-54 AND TOTAL VIEWERS FOR THE FIRST TIME SINCE 1993

During the week of March 28, 2011, ABC's "Nightline" ranked No. 1 among Total Viewers (4.27 million), Adults 25-54 (1.83 million) and Adults 18-49 (1.40 million), according to Nielsen Media Research. In fact, "Nightline" ranked No. 1 in all key target demos for the 6th straight week. In winning the week in both key Adult demos, "Nightline" turned in its longest string ever of consecutive No. 1 finishes in both Adults 18-49 and Adults 25-54.

"Nightline" saw week-to-week increases in both Adults 25-54 (+3%) and Adults 18-49 (3%) for the 3rd week in a row, posting the ABC late night program's strongest performances in both Adult demos in nearly 2 months - since week of 1/31/11. Further, the ABC program posted its 3rd strongest Adult numbers of the season.

Also for the 3rd straight week, "Nightline" built on the same week last year among Total Viewers (+17%), Adults 25-54 (+18%) and Adults 18-49 (+18%). Additionally, the ABC late-night program increased its overall audience year over year for the 7th week running.

Season to date, "Nightline" ranks first in late-night among Total Viewers and Adults 25-54. This is the first time that "Nightline" has been in first place at this point in the season since at least the 1993-94 season, when "Letterman" began on CBS. In addition, "Nightline" is up by +3% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year. Season to date "Nightline" is drawing its largest overall audience in 8 years - since the 2002-03 season.

"Nightline" bettered NBC's "The Tonight Show" by +290,000 Adults 25-54 and +200,000 Adults 18-49, its biggest winning advantage over the NBC program in both Adult demos in 9 months - since w/o 6/28/10.

"Nightline" outperformed CBS' "Late Show with David Letterman" by its largest margin in Adults 25-54 (+290,000) and Adults 18-49 (+230,000) since January - since w/o 1/3/11 and w/o 1/10/11, respectively.

ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of March 28, 2011)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg

ABC "Nightline" 4,270,000 1,830,000/ 1.5 1,400,000/ 1.1

CBS "Late Show" 3,430,000 1,540,000/ 1.2 1,170,000/ 0.9

NBC "Tonight Show" 3,690,000 1,540,000/ 1.2 1,200,000/ 0.9

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 3/28/11, 3/21/11 & 3/29/10. Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-4/1/11 vs. 9/21/09-4/2/10).

Fringe Ratings Report: ABC Late-Night Programming Week of March 28, 2011

With its Best Performance in Late-Night in 2 Months, ABC Wins the Week in Young Adults

Posting the Largest Yearly Increases of Any Broadcast Net in Late-Night, ABC Sees Impressive Double-Digit Gains Over the Year-Ago Week

"Nightline" is No. 1 Among Total Viewers, Adults 18-49 and Adults 25-54 for the 6th Straight Week

"Nightline" Turns in its Longest String Ever of Consecutive No. 1 Finishes in Both Adults 18-49 and Adults 25-54

With its 2nd-Strongest Numbers of the Season, ABC's "Jimmy Kimmel Live" Achieves 18-Week Highs in Viewers and Young Adults

On Tuesday, "JKL" Draws its Largest Young Adult Audience on Any Night Since May

With Guests Sharon Osbourne, Bruno Tonioli and the Sounds, "JKL" Marks its Most-Watched Monday in More than 2 Years

"JKL"" Beats Both NBC's "Fallon and CBS' "Ferguson" by Double-Digit Percentages in Total Viewers

ABC Late-Night (Monday - Friday)

During the week of March 28, 2011, ABC saw week-to-week increases in late-night in Total Viewers (+2% - 2.49 million vs. 2.45 million) and Adults 18-49 (+5% - 938,000 vs. 897,000), building on its previous week's numbers for the 3rd week in a row. In fact, the Net turned in its best performance in late-night in 2 months in both measures - since w/o 1/31/11. Impressively, ABC stood as the only broadcast network to post week-to-week increases in late-night in young adults (NBC was down -11%, CBS was down -3%).

Building year to year for the 3rd straight week, ABC grew its numbers in late-night by double-digit percentages over the same week last year (w/o 3/29/10), by 13% in Total Viewers (2.49 million vs. 2.20 million) and by 22% in Adults 18-49 (938,000 vs. 770,000). In fact, ABC posted the largest year-to-year increase in late-night of any broadcast network in both Nielsen measures (NBC was down -6% and -9%, respectively; CBS was up +3% and +2%, respectively).

· During the week, ABC posted a first-place finish in late-night in Adults 18-49 and ran in a virtual tie for No. 1 with CBS in Total Viewers (2.49 million vs. 2.50 million).

· ABC topped NBC in late-night by a season-best margin of 10% in Adults 18-49 (938,000 vs. 849,000), marking its largest margin of victory over NBC since the week of 6/14/10.

"Nightline" (Monday - Friday)

During the week of March 28, 2011, ABC's "Nightline" ranked No. 1 among Total Viewers (4.27 million), Adults 25-54 (1.83 million) and Adults 18-49 (1.40 million), according to Nielsen Media Research. In fact, "Nightline" ranked No. 1 in all key target demos for the 6th straight week. In winning the week in both key Adult demos, "Nightline" turned in its longest string ever of consecutive No. 1 finishes in both Adults 18-49 and Adults 25-54.

"Nightline" saw week-to-week increases in both Adults 25-54 (+3%) and Adults 18-49 (3%) for the 3rd week in a row, posting the ABC late-night program's strongest performances in both Adult demos in nearly 2 months - since week of 1/31/11. Further, the ABC program posted its 3rd strongest Adult numbers of the season.

Also for the 3rd straight week, "Nightline" built on the same week last year among Total Viewers (+17%), Adults 25-54 (+18%) and Adults 18-49 (+18%). Additionally, the ABC late-night program increased its overall audience year over year for the 7th week running.

· Season to date, "Nightline" ranks first in late-night among Total Viewers and Adults 25-54. This is the first time that "Nightline" has been in first place at this point in the season since at least the 1993-94 season, when "Letterman" began on CBS. In addition, "Nightline" is up by +3% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year. Season to date "Nightline" is drawing its largest overall audience in 8 years - since the 2002-03 season.

· "Nightline" bettered NBC's "The Tonight Show" by +290,000 Adults 25-54 and +200,000 Adults 18-49, its biggest winning advantage over the NBC program in both Adult demos in 9 months - since w/o 6/28/10.

· "Nightline" outperformed CBS' "Late Show with David Letterman" by its largest margin in Adults 25-54 (+290,000) and Adults 18-49 (+230,000) since January - since w/o 1/3/11 and w/o 1/10/11, respectively.

"Jimmy Kimmel Live" (Monday - Friday)

During the week of March 28, 2011, ABC's "Jimmy Kimmel Live" turned in its 2nd-best performance of the season in late-night in both Total Viewers (1.90 million) and Adults 18-49 (785,000). Building on the previous week by 4% in viewers and by 5% in young adults (1.83 million and 746,000 on w/o 3/21/11), "JKL" drew its largest weekly audience and best young adult performance in over 4 months - since w/o 11/22/10.

In addition, "JKL" delivered solid double-digit gains over the year-ago week (w/o 3/29/10) in viewers (+19% - 1.90 million vs. 1.60 million) and Adults 18-49 (+31% - 785,000 vs. 598,000), turning in its 3rd consecutive week of double-digit year-to-year increases. Impressively, "JKL" posted the largest yearly increase of any late-night broadcast program in both Nielsen measures.

· Excluding the NBA Finals-led broadcasts in June, "JKL's" Tuesday telecast (3/29/11), featuring guests Johnny Knoxville, former "Dancing with the Stars" contestant Mike Catherwood and a performance by Britney Spears, attracted the ABC late-night program's largest Adult 18-49 audience (1.13 million) on any night in late-night in 10 months- since 5/25/10. Additionally, Tuesday's airing drew the show's largest overall audience (2.53 million) in more than 4 months (since w/o 11/23/10), marking its 2nd-largest viewer count of the season for any "JKL" telecast in late-night.

· In addition, on Monday (3/28/11), with guests Sharon Osbourne, "Dancing with the Stars'" Bruno Tonioli and the Sounds, "JKL" delivered the show's largest overall audience (2.14 million) on the night in over 2 years - since 3/2/09.

· During the week, ABC's "Jimmy Kimmel Live" outperformed CBS' "The Late Late Show with Craig Ferguson" by a solid 16% in Total Viewers (1.90 million vs. 1.64 million) and by 9% in Adults 18-49 (785,000 vs. 717,000), topping the CBS late-night program in viewers for the 3rd week running and in the key young adult demo for the 2nd time in a row.

· "JKL" drew a larger overall audience than NBC's "Late Night with Jimmy Fallon" (+17% - 1.90 million vs. 1.63 million) for the 2nd straight week and also bested "Fallon" among Adults 18-49 (+2% - 785,000 vs. 770,000).

· On average for the season to date (28 weeks), "Jimmy Kimmel Live" posts increases over the comparable weeks last year in both Total Viewers (+4% - 1.72 million vs. 1.66 million) and Adults 18-49 (+3% - 710,000 vs. 687,000).

Late-Night Rank (Week of March 28, 2011):

TOTAL VIEWERS A18-49(000)

ABC 2,490,000 938,000

CBS 2,500,000 936,000

NBC 2,220,000 849,000

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 3/28/11, 3/21/11 & 3/29/10 or as dated. Comparisons based on 000s. ABC Late-Night = "Nightline" and "JKL"; CBS Late-Night = "Letterman" and "Ferguson"; NBC Late-Night = "Tonight Show," "Fallon" and "Carson Daly."





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