[04/11/11 - 09:49 AM]
ABC Registers as the 2nd Most-Watched Network on Sunday Evening
ABC spins the numbers for Sunday, April 10.

[via press release from ABC]

Quick Take for Sunday, April 10, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Registers as the 2nd Most-Watched Network on Sunday Evening

ABC's Repeat "America's Funniest Home Videos" Dominates NBC's Original "Dateline" in the 7pm Hour, Up Over the Prior Week and Same Week Last Year

Continuing to Build on its Lead-in and Gain Audience Throughout its Broadcast, ABC's Season Finale of "Secret Millionaire" Crushes NBC's "Next Great Restaurant"

On Average During its Freshman Season Run, ABC's "Secret Millionaire" Greatly Improves its Hour Year to Year, Up by 45% in Viewers and by 38% in Adults 18-49

Sunday Night (7:00-11:00 p.m.)

ABC (7.2 million) stood as the 2nd-most-watched network on Sunday to CBS, outdrawing NBC by 1.2 million viewers (6.0 million) and Fox by 2.9 million viewers (4.3 million). The Network also earned No. 2 position on Sunday with Adults 25-54 and across all key Women (W18-34/W18-49/W25-54).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" took second place in its time period to a Masters Golf Tournament-boosted CBS in Total Viewers (6.6 million) and Adults 18-49 (1.7/5), beating out NBC's original "Dateline" (4.3 million and 0.9/3) by 53% and 89%, respectively. The encore telecast of the broad-appealing series finished No. 1 in its slot with Women 18-34, and made ABC the top-rated broadcaster in the hour with Teens 12-17 and Kids 2-11.

· Among Adults 18-49, ABC's "America's Funniest Home Videos" replay was up over the prior week (1.6/5) and over its performance on the same night last year (1.6/5 on 4/11/10).

"Secret Millionaire" (8:00-9:00 p.m.)

Surging over its lead-in at 8:00 p.m. in viewers (+2.5 million) and young adults (+35%) and building audience from start to finish, ABC's season finale of "Secret Millionaire" continued to dominate its freshman unscripted competition on NBC. From 8:00-9:00 p.m., ABC's "Secret Millionaire" outdelivered NBC's "America's Next Great Restaurant" by 5.6 million viewers (9.1 million vs. 3.5 million) and by 92% in Adults 18-49 (2.3/7 vs. 1.2/3). In addition, the ABC unscripted series won its time period among Women 18-34.

· Drawing a larger audience for ABC in the hour year to year on all 6 of its telecasts, on average during its freshman season "Secret Millionaire" delivered impressive time period improvement in Total Viewers (+45% - 11.2 million vs. 7.7 million) and Adults 18-49 (+38% - 2.9/8 vs. 2.1/6), over the same nights last season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 4/10/11.

  [april 2011]  


most recent ratings | view all posts
[10/26/16 - 09:26 AM]
Tuesday's Broadcast Ratings: World Series Opens on Top for FOX
The network's coverage is up more than 17% among adults 18-49 from last year.

[10/26/16 - 08:16 AM]
Cubs vs. Indians Delivers Best Metered Market Rating for Game 1 of the World Series Since 2009
FOX Sports spins the numbers for Tuesday, October 25.

[10/25/16 - 01:00 PM]
CMT's Annual "Artists of the Year" Celebration Continues to Rise Attracting Nearly 2 Million Viewers with Ratings Soaring More Than 20%
CMT spins the numbers for Thursday, October 20.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.