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OWN: OPRAH WINFREY NETWORK POSTS SECOND CONSECUTIVE WEEK OF DOUBLE-DIGIT GROWTH ACROSS KEY DEMOS IN PRIMETIME VERSUS YEAR AGO DISCOVERY HEALTH NUMBERS
'ADDICTED TO FOOD' SOPHOMORE WEEK GROWS DOUBLE DIGITS IN KEY WOMEN 25-54 DEMO VERSUS PREMIERE AND IMPROVES TIME PERIOD 89% VERSUS YEAR AGO
For the second consecutive week, OWN: Oprah Winfrey Network continues to show double-digit primetime growth across key demos versus year ago Discovery Health benchmarks: +11% W25-54, +20% HH, and +15% P2+.
The sophomore outing of the new original series "Addicted to Food" (Tuesdays at 10 p.m. ET) grew 55% in the key demo (W25-54) and has grown the time period 89% versus year ago.
The new docu-series "The Judds" (Sundays at 10 p.m. ET) ranked #17 among 88 ad-supported cable networks in its second outing, held 77% of the audience from its two hour premiere in the key demo (W25-54) and posted a 4% increase in total viewers versus its week ago two-hour premiere total viewer average. The series also improved its Sunday time period triple digits in the key female demo (113%) versus year ago numbers.
OWN Ratings: Monday, April 11 - Sunday, April 17
Prime (8-11p):
· 21 W25-54 / .30 HH / 274 P2+.
· Growth vs. YAGO DHLTH benchmarks: +11% W25-54, +20% HH and +15% P2+.
Tuesday, April 12, 2011
Prime
· .33 W25-54/ .36 HH/ 297 P2+.
· Growth vs. DHLTH benchmarks: +73% vs. YAGO April '10
Addicted to Food (10 PM)
· .34 W25-54/ .38 HH/ 321 P2+.
· Growth vs. DHLTH benchmarks: +89% vs. YAGO April '10.
· +55% vs last week.
Sunday, April 17, 2011
Prime
· .35 W25-54/ .51 HH/ 475 P2+.
· Growth vs. DHLTH benchmarks: +84% vs. YAGO April '10
Season 25: Oprah Behind the Scenes (8 PM)
· .41 W25-54/ .43 HH/ 408 P2+.
· Growth vs. DHLTH benchmarks: +86% vs. YAGO April '10.
· -20% vs. last week.
The Judds (10 PM)
· Ranked #17 among 88 ad-supported cable networks in the 10 p.m. time period.
· .49 W25-54/ .72 HH/ 699 P2+.
· Growth vs. DHLTH benchmarks: +113% vs. YAGO April '10.
· -13% versus last week's two-hour premiere
· +4% P2+ versus last week's two-hour premiere
Source: Nielsen Media Research
OWN ratings are coverage ratings.
*P2+ (000s)
*DHLTH represents Discovery Health
OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.
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