or


[04/26/11 - 12:10 PM]
Disney XD Delivers its Best April on Record in Total Day and Prime
Disney XD spins the numbers for the month of April.

[via press release from Disney XD]

Ratings Highlights for April 2011 -- Final National Ratings

Disney XD Delivers its Best April on Record in Total Day and Prime

~Emerges as Cable's Growth Leader Among All Kid-Targeting Networks

~Holds the Longest Year-to-Year Growth Streak of Any Kid Network

~Joins Disney Channel as the Only Kid Network Posting Double-Digit Percent Gains in Total Day in Target 6-11 and 9-14 Demographics

~More Than Doubles Nicktoons in Total Day in Target Demos

April 2011 - Total Day

Powered by all-around solid performances of its key series, most notably "Zeke and Luther" and "Pair of Kings," Disney XD delivered its most-watched April in the network's history in Total Day in Total Viewers (289,000), Kids 6-14 (151,000), Boys 6-14 (95,000), Kids 6-11 (120,000), Boys 6-11 (76,000), Tweens 9-14 (97,000) and Boys 9-14 (64,000), standing as the year-to-year growth leader among all kid cable networks with across-the-board double-digit percent gains.

· Impressively, Disney XD joined sister network Disney Channel as the only 2 kid cable networks to exceed year-ago levels by double-digit percentages in the 6-11 and 9-14 demos.

· Disney XD increased its audience year to year by 42% in Kids 6-14 (151,000 vs. 106,000), by 34% in Boys 6-14 (95,000 vs. 71,000), by 41% in Kids 6-11 (120,000 vs. 85,000), by 36% in Boys 6-11 (76,000 vs. 56,000), by 47% in Tweens 9-14 (97,000 vs. 66,000) and by 45% in Boys 9-14 (64,000 vs. 44,000).

· Disney XD has grown its Total Day audience year to year for 28 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD held considerable double- and triple-digit percent advantages over Nicktoons in Total Day among Kids 6-14 (99% - 151,000 vs. 76,000), Boys 6-14 (64% - 95,000 vs. 58,000), Kids 6-11 (107% - 120,000 vs. 58,000), Boys 6-11 (73% - 76,000 vs. 44,000), Tweens 9-14 (106% - 97,000 vs. 47,000) and Boys 9-14 (83% - 64,000 vs. 35,000).

April 2011 - Prime

Disney XD posted all-time April highs in Prime across all demos -- Total Viewers (321,000), Kids 6-14 (181,000), Boys 6-14 (118,000), Kids 6-11 (144,000), Boys 6-11 (96,000), Tweens 9-14 (115,000) and Boys 9-14 (78,000) -- and with the exception of Boys 9-14, where it placed just behind Disney Channel, posted the biggest year-to-year increases of any kid-targeting network.

· Year over year, Disney XD registered across the board double-digit percent increases: Kids 6-14 (+35% - 181,000 vs. 134,000), Boys 6-14 (+30% - 118,000 vs. 91,000), Kids 6-11 (+37% - 144,000 vs. 105,000), Boys 6-11 (+37% - 96,000 vs. 70,000), Tweens 9-14 (+34% - 115,000 vs. 86,000) and Boys 9-14 (+30% - 78,000 vs. 60,000).

· Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 26th consecutive month among Kids 6-11, and 26th straight month among Boys 6-14 and Boys 6-11, including by hefty double-digit percentages in the past 4 months, and in 8 of the previous 9 months overall.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor across all key demos, including by 48% among Kids 6-14 (181,000 vs. 122,000), by 24% in Boys 6-14 (118,000 vs. 95,000), by 43% among Kids 6-11 (144,000 vs. 101,000), by 20% in Boys 6-11 (96,000 vs. 80,000), by 74% among Tweens 9-14 (115,000 vs. 66,000) and by 56% among Boys 9-14 (78,000 vs. 50,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. April 2011: 3/28/11-4/24/11, most current; April 2010: 3/29/10-4/25/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [april 2011]  
S
M
T
W
T
F
S
     


· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)





most recent ratings | view all posts
[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."