or


[04/27/11 - 12:47 PM]
The Walt Disney Company's Disney Channel, Disney Junior and Disney XD Pacing at Record Levels in 2011
The Disney cable networks spin the numbers for the year to date.

[via press release from Disney Channel]

Ratings Highlights for 2011 To Date and April 2011 Final National Ratings

Disney Channel Pacing at All-Time Highs in 2011 to Date

~ TV's No. 1 Network in Total Day in Tweens for 12 Consecutive Months

~ Grows its Delivery Year to Year for 6th Consecutive Month

~"Shake It Up" and "Wizards of Waverly Place" Tie as TV's No. 1 Series

~"Lemonade Mouth" is Cable's No. 1 Original Movie of the Year

Disney Junior Setting Records for Disney Channel Launch to Date

~ "Jake and the Never Land Pirates" is TV's No. 1 Series with Preschoolers

~Outperforms Year-Ago Levels by Double-Digit Percent Margins

Disney XD Delivering at Record Levels in 2011 to Date

~April's Growth Leader Among All Kid-Targeting Networks

~ Longest Year-to-Year Growth Streak of Any Kid Network

~Joins Disney Channel April as the Only Kid Network Posting Double-Digit Percent Gains in Total Day in Kids 6-11 and Tweens 9-14

Disney Channel 2011 To Date/April 2011 Highlights:

Delivering at record levels in 2011 to date in both Prime and Total Day after a record setting year in 2010, Disney Channel posted its best April ever, standing as TV's No. 1 network in Total Day in Tweens 9-14 for the 12th consecutive month.

Moreover, April 2011 marked Disney Channel's 6th straight month posting year-over-year gains in Total Day in Total Viewers, Kids 6-11 and Tweens 9-14 - the longest streak among fully distributed kid cable networks.

In Prime, Disney Channel extended its No. 1 streak to 74 consecutive months in Kids 6-11 and to 72 straight months in Tweens 9-14, and placed No. 2 in Total Viewers for the 3rd month in a row.

· "Shake It Up" and "Wizards of Waverly Place" are tied as TV's No. 1 series of 2011 to date in Kids 6-11 (1.9 million/7.6 rating apiece) and Tweens 9-14 (1.7 million/6.9 rating apiece).

· This continues Disney Channel's tradition of delivering the No. 1 TV/Cable series in each of the past 5 years (2006-2010).

· "Lemonade Mouth" ranks as the year's No. 1 cable TV original movie in Total Viewers (5.7 million), with over half of its Adults 18-49 (53%) watching the premiere with a Kid 6-14.

Disney Junior Launch to Date/April 2011 Highlights:

Launching on February 14, 2011, Disney Channel's rebranded preschooler block, Disney Junior, is pacing at all-time highs to date vs. equivalent historic periods in Total Viewers (1.3 million), Kids 2-5 (451,000/2.7 rating), Boys 2-5 (248,000/2.9 rating) and Girls 2-5 (204,000/2.5 rating), posting double-digit percent increases over year-ago levels, far exceeding Nick Jr.'s growth during the same period.

· Year to year, Disney Junior is up by 18% in Total Viewers (1.3 million vs. 1.1 million), by 38% in Kids 2-5 (451,000 vs. 327,000), by 49% in Boys 2-5 (248,000 vs. 167,000), by 28% in Girls 2-5 (204,000 vs. 160,000) and by 8% in Women 18-49 (243,000 vs. 225,000).

· Disney Junior's double-digit percent gains far exceed Nick Jr.'s year-to-year increases in the daypart: +5% in Kids 2-5, +9% in Boys 2-5 and +2% in Girls 2-5.

· 2011 to date, "Jake and the Never Land Pirates" is TV's No. 1 series among Kids 2-5 and Boys 2-5, and is pacing as Disney Channel's No. 1 preschool series of all time through its first 17 original episodes in Total Viewers (2.3 million), Kids 2-5, Boys 2-5 and Women 18-49.

· In April 2011, "Jake" was TV's No. 1 series among Kids 2-5 for the 3rd consecutive month, with the series accounting for the Top 5 preschool telecasts, and 7 of the Top 10 overall.

· "Jake" is the most co-viewed series among all Disney Junior and Nickelodeon preschool block series, with 49% of Moms watching with their preschooler.

Disney XD 2011 To Date/April 2011 Highlights:

Coming off its most-watched year on record in 2010 and powered by an ever-expanding roster of original content, Disney XD is pacing at all-time annual highs in 2011 to date in Total Day in Total Viewers (288,000) and across all kid and boy demographics, specifically Kids 6-14 (148,000) and Boys 6-14 (95,000), driven by personal monthly bests in January, February, March and April. These record pacing results and monthly-best achievements are echoed in Prime: Total Viewers (334,000), Kids 6-14 (187,000) and Boys 6-14 (126,000).

Competitively, 2011 to date Disney XD holds a definitive double-digit percent advantage over Nicktoons across the board - Total Day: +80% in Kids 6-14 and +58% in Boys 6-14; Prime: +41% in Kids 6-14 and +21% in Boys 6-14.

· Disney XD was the biggest gainer among all kid cable networks in April 2011 and joined sister network Disney Channel as the only 2 kid cable networks to exceed year-ago levels by double-digit percentages in Total Day in the 6-11 and 9-14 demos.

· In fact, Disney XD has grown its Total Day audience year to year for 28 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks, and 26th straight month in Prime in the target demos, including by hefty double-digit percentages in the past 4 months, and in 8 of the previous 9 months overall.

Source: NMR, U.S. ratings, Disney Junior: M-F, 4:00 a.m. - 2:00 p.m.; SS, 4: a.m. - 9:00 a.m. 2011 to date: 12/27/10-4/24/11; 2010 Equivalent: 12/28/09-4/25/10; April 2011: 3/27/11-4/24/11; April 10: 3/28/10-4/25/10; DJ Launch to date: 2/14/11-4/24/11; PD Year-Ago: 2/15/10-4/25/10.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.

[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.

[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.

[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."

[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.

[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.

[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.

[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.

[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).