or


[05/02/11 - 07:53 AM]
TNT Concludes First Round of NBA Playoffs Coverage With Record-Setting Cable Ratings and Viewership
TNT spins the numbers for its NBA postseason coverage to date.

[via press release from TNT]

TNT CONCLUDES FIRST ROUND OF NBA PLAYOFFS COVERAGE WITH RECORD-SETTING CABLE RATINGS AND VIEWERSHIP; NETWORK AVERAGING A 2.7 U.S. HH RATING AND 4.2 MILLION AVERAGE TOTAL VIEWERS, +29% AND +32%, RESPECTIVELY

TNT's NBA Playoffs Coverage Scores Big with Affluent Viewers, More Than +39% Growth for P18-34, P18-49 and P25-54; Tops Among Professional Sports Leagues

TNT's First Round action of the NBA Playoffs featured plenty of drama in delivering its most-watched and highest-rated postseason to date in cable television history. TNT's 23 First Round games delivered an average of 2.7 U.S. HH Rating, (+29%, 2.1 U.S. HH Rating last year), 4,179,000 Total Viewers (+32%, 3,174,000 last year) and 3,091,000 Households (+27%, 2,430,000 last year). Last season TNT aired 23 First Round match-ups.

The 2011 NBA Playoffs coverage on TNT is also delivering strong double-digit growth across all key demos, including:

· A18-34 +38% (1,390,000 vs. 1,008,000)

· A18-49 +37% (2,403,000 vs. 1,757,000)

· A25-54 +32% (2,128,000 vs. 1,615,000)

· M18-34 +36% (982,000 vs. 721,000)

· M18-49 +38% (1,729,000 vs. 1,252,000)

· M25-54 +34% (1,517,000 vs. 1,133,000)

The NBA Playoffs on TNT to-date are also delivering significant double-digit growth with affluent viewers with a household income of $100,000+ or +$125,000 across P18-34, P18-49 and P25-54. The growth for both affluent categories is the most of any professional sports league, playoffs or regular season.

Affluent Household of $100,000+:

· P18-34 +64%

· P18-49 +47%

· P25-54 +39%

Affluent Household Income of $125,000+:

· P18-34 +76%

· P18-49 +55%

· P25-54 +45%

TNT's postseason coverage follows its most-watched and highest-rated season in its 27 years of airing NBA basketball. During its 52-game regular season, the NBA on TNT averaged a 1.6 U.S. household rating (+45% vs. 1.1 for last year's corresponding coverage); 2,453,000 total viewers (+42% vs. 1,723,000); and 1,826,000 households (+39% vs. 1,315,000). In addition, this season's audience is +30% larger than Turner's second-best regular-season audience from 1995-96 (1,885,000). Also, TNT aired three of the top five all-time most-watched NBA regular season games in cable television history this season.

TNT's coverage of the NBA Playoffs continues on Monday, May 2 with the Atlanta Hawks @ Chicago Bulls at 8 p.m. (ET) followed by the Dallas Mavericks @ Los Angeles Lakers at 10:30 p.m. (ET)Memphis Grizzlies @ Oklahoma City Thunder at 9:30 p.m. (ET). TNT will also air home-market exclusive Conference Semi-Finals coverage and the 2011 NBA Eastern Conference Finals exclusively. . On Tues., May 3, TNT will feature the Boston Celtics @ Miami Heat at 7 p.m. (ET) and

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

TNT, one of cable's top-rated networks, is television's destination for drama. Seen in 100.5 million households, the network is home to such original series as The Closer, starring Emmy(R) winner Kyra Sedgwick; Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; Memphis Beat, with Jason Lee; Men of a Certain Age, with Ray Romano, Andre Braugher and Scott Bakula; and Southland, from Emmy(R)-winning producer John Wells (ER); as well as the upcoming Falling Skies, starring Noah Wyle, and Franklin & Bash, with Mark-Paul Gosselaar and Breckin Meyer. TNT also presents such powerful dramas as Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and Numb3rs; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards(R); and championship sports coverage, including NASCAR, the NBA and the NCAA men's basketball tournament. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Source: Nielsen Media Research. Based on Live + SD. NBA Playoffs on TNT Round 1 to-date; 23 games each (04/17/2011 � 04/28/2011) vs. (04/18/2010-4/29/ 2010). Historical comparisons for NBA Round 1 Final averages on Cable only for seasons: 1984-2011. Affluent Source: Nielsen Media Research National TV Toolbox. Based on Live + SD data. NBA Playoffs on TNT, ESPN and ABC to date=4/16/11-4/25/11 vs. 4/17/10-4/26/10, includes live telecasts only. NBA Regular Season on ABC and ESPN=10/26/10-4/13/11 vs 10/27/09-4/14/10, includes live telecasts only. MLB STD on ESPN and FOX=3/31/11-4/25/11 vs. 4/4/10-4/26/10, includes live telecasts only. MLB Playoffs on FOX=10/16/10-11/1/10 vs 10/16/09-11/4/09, includes all World Series and LCS telecasts. NHL Regular Season on VS and NBC=10/7/10-04/10/11 vs. 10/1/09-4/11/10, includes live telecasts only. NHL Stanley Cup Playoffs to date on VS and NBC=4/13/11-4/25/11 vs. 4/14/10-4/26/10, includes live telecasts only. NFL 2010-11 season 9/9/10-1/2/11 vs. 2009-10 season 9/10/09-1/3/10 on CBS, FOX, NBC, ESPN and NFLN, includes live telecasts only. NFL 2011 Playoffs 1/8/11-2/6/11 vs NFL 2010 Playoffs=1/9/10-2/7/10, includes all live telecasts on FOX, ABC and NBC.





  [may 2011]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/22/14 - 02:48 PM]
Bravo Media's "Southern Charm" Earns Highest-Rated Episode of the Series with 1.2 Million Total Viewers
Bravo spins the numbers for Monday, April 21.

[04/22/14 - 02:45 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice," "DWTS" Lead Demos, Total Viewers
Plus: numbers for Food Network's "Rewrapped," Adult Swim's "The Boondocks" and FX's "Archer."

[04/22/14 - 12:30 PM]
Season Premiere of "Signed, Sealed, Delivered, Hallmark Channel's Newest Original Series, Posts 1.6 Household Rating
The Hallmark Channel spins the numbers for Sunday, April 20.

[04/22/14 - 11:56 AM]
Across the Third Week of April, Adult Swim Once Again Ranks #1 in Prime Time Among Adults 18-34
Turner spins the numbers for the week of April 14-20.

[04/22/14 - 11:19 AM]
2014 Stanley Cup Playoffs Up 63% on Cable Through First 5 Days
NBC spins the numbers for its coverage of the NHL playoffs to date this season.

[04/22/14 - 11:18 AM]
Disney XD Soars to Its #2 Week in the Network's History in Prime in Total Viewers and Near Year-and-a Half Year Highs in Kids 2-11 and Boys 2-11
Disney XD spins the numbers for the week of April 14-20.

[04/22/14 - 11:10 AM]
ABC Wins the Week in Adults 18-49 and Is the Only Net Up Year to Year
ABC spins the numbers for the week of April 14-20.

[04/22/14 - 10:54 AM]
FOX Ranks No. 2 for the Week Among Adults 18-34 and No. 4 Among Adults 18-49
FOX spins the numbers for the week of April 14-20.

[04/22/14 - 10:53 AM]
CBS Continues Post-Olympic Winning Streak, Earning Its Seventh Straight Weekly Win
CBS spins the numbers for the week of April 14-20.

[04/22/14 - 10:50 AM]
Disney Channel Is TV's #1 Total Day Network for the 149th-Consecutive Week in Tweens and for the 148th Time in the Previous 149 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 14-20.

[04/22/14 - 10:47 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Tops Easter Demos
Plus: numbers for Lifetime's "Devious Maids," WGN America's "Salem" and Comedy Central's "Tracy Morgan: Bona Fide."

[04/22/14 - 10:42 AM]
Saturday's Cable Ratings & Broadcast Finals: UFC, NBA Playoffs Top Demos
Plus: numbers for Lifetime's "A Day Late and a Dollar Short," Hallmark's "A Lesson in Romance" and BBC America's "Orphan Black."

[04/22/14 - 10:24 AM]
"The Voice" Ties for #1 in 18-49 Among Big 4 Primetime Programs for the Week of April 14-20
NBC spins the numbers for the week of April 14-20.

[04/22/14 - 09:17 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndie Talker in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of April 7-11.

[04/22/14 - 08:36 AM]
NBC Wins the Night Among the Big 4 in Adults 18-49, Taking Six of Six Half-Hours with the #1 and #2 Shows of the Night
NBC spins the numbers for Monday, April 21.