NICKELODEON CLOSES WEEK AS NUMBER-ONE TOTAL DAY CABLE NET

SpongeBob SquarePants Nabs Eight of Top 10 Telecasts with Kids;

Nickelodeon Preschool Scores Four Out of Top Five Preschool Telecasts for Week

NEW YORK-May 3, 2011-Nickelodeon closed the week (4/25/11-5/1/11) as basic cable's number-one total day network with total viewers (2.1 million) and kids 2-11 (3.3/1.2 million) for the 18th consecutive week this year. The net also bested its closest competitor by double-digits with total viewers (+38%), kids 2-11 (+32%), kids 6-11 (+4%), tweens 9-14 (+0%) and kids 2-5 (+75%).

Nick's weekly win was fueled by performances by SpongeBob SquarePants, which nabbed eight of the top ten telecasts with kids 2-11, and T.U.F.F. Puppy, the latest addition to Nick's hit animated series roster, which ranks as the number-two animated series for the week (behind SpongeBob SquarePants).

For the week, Nickelodeon's preschool programming block (Mon-Fri 9 a.m.-2 p.m. ET/PT) bested its closest competitor by TK-digits with kids 2-5 (+90%) and total viewers (+39%), and boasts four of the top five preschool telecasts (#1 Max & Ruby, #2 Dora the Explorer and #3 Bubble Guppies, #4 Team Umizoomi).

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).