[05/04/11 - 10:11 AM]
Disney XD's "Pair of Kings" and "Zeke and Luther" Hits Series Highs
Disney XD spins the numbers for Monday, May 2.

[via press release from Disney XD]

Highlights for Monday, May 2, 2011 - Final National Ratings

Disney XD's "Pair of Kings" and "Zeke and Luther" Hits Series Highs

"Pair of Kings" Becomes Disney XD's No. 1 Original Series Telecast Ever

Third Season of "Zeke and Luther" is the Series' Biggest Season Yet

"Pair of Kings" (8:00 - 8:30 p.m.)

Surging by double- and triple-digit percent margins over its series premiere and most recent original telecast, "Pair of Kings" garnered series highs among its target demos: Total Viewers (970,000), Kids 6-14 (641,000), Boys 6-14 (378,000), Kids 6-11 (478,000), Tweens 9-14 (505,000) and Boys 9-14 (301,000).

In fact, Monday's "Pair of Kings" now stands as Disney XD's No. 1 original series telecast of all time in Kids 6-14, Tweens 9-14 and Boys 9-14, and its No. 1 original live-action series telecast in Total Viewers and Kids 6-11.

· "Pair of Kings" posted Disney XD's best numbers ever in the half-hour in Kids 6-14, Tweens 9-14 and Boys 9-14.

· "Pair of Kings" more than doubled its series debut (9/22/10) in Tweens 9-14 (+109% - 505,000 vs. 242,000) and Boys 9-14 (+112% - 301,000 vs. 142,000), and held huge advantages across all other target demos, specifically in Total Viewers (+58% - 970,000 vs. 613,000), Kids 6-14 (+76% - 641,000 vs. 365,000) and Boys 6-14 (+60% - 378,000 vs. 236,000).

"Zeke and Luther" (8:30 - 9:00 p.m.)

At 8:30 p.m., "Zeke and Luther" posted series and time period highs in Boys 9-14 (270,000), and ranked as the series' No. 2 telecast of all time in Kids 6-14 (544,000), Boys 6-14 (353,000), Kids 6-11 (433,000), Boys 6-11 (272,000) and Tweens 9-14 (414,000).

· Growing its audience each season, the third season of "Zeke and Luther" is pacing as the series' most-watched season on record across all demos, outperforming Season 2 averages by huge margins, including by 28% in Total Viewers (598,000 vs. 466,000), by 40% in Kids 6-14 (411,000 vs. 294,000) and by 17% in Boys 6-14 (253,000 vs. 217,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, 5/2/11, Live + Same Day; Season averages based on L7/MC.

  [may 2011]  


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