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[05/05/11 - 08:35 AM]
Wednesday's Broadcast Ratings: Another Wednesday, Another "Idol" Win
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, may 4, 2011)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (17.23 million viewers, #1; adults 18-49: 5.4, #1) was the network to beat on Wednesday with new episodes of "American Idol" (20.55 million viewers, #1; adults 18-49: 6.4, #1) and "Breaking In" (7.25 million viewers, #7; adults 18-49: 2.5, #T5).

Second place then went to CBS (10.74 million viewers, #2; adults 18-49: 2.8, #2) with its mix of "Survivor: Redemption Island" (10.66 million viewers, #3; adults 18-49: 3.0, #4), "Criminal Minds" (12.82 million viewers, #2; adults 18-49: 3.2, #3) and "Criminal Minds: Suspect Behavior" (8.75 million viewers, #5; adults 18-49: 2.2, #T7).

Next up was ABC (5.86 million viewers, #3; adults 18-49: 2.1, #3) with fresh installments of "The Middle" (7.14 million viewers, #8; adults 18-49: 2.0, #9), "Better With You" (5.50 million viewers, #10; adults 18-49: 1.6, #11), "Modern Family" (9.64 million viewers, #4; adults 18-49: 3.8, #2), "Cougar Town" (5.56 million viewers, #9; adults 18-49: 2.2, #T7), "Happy Endings" (4.00 million viewers, #11; adults 18-49: 1.7, #10) and another "Happy Endings" (3.32 million viewers, #14; adults 18-49: 1.4, #12).

Meanwhile, NBC (5.03 million viewers, #4; adults 18-49: 1.5, #4) offered up a new "Minute to Win It" (3.38 million viewers, #13; adults 18-49: 1.0, #T13) followed by a repeat of "Minute to Win It" (3.41 million viewers, #12; adults 18-49: 1.0, #T13) and a new "Law & Order: Special Victims Unit" (8.31 million viewers, #6; adults 18-49: 2.5, #T5).

And finally, an encore of "America's Next Top Model" (1.15 million viewers, #16; adults 18-49: 0.4, #16) led into a new "America's Next Top Model" (1.86 million viewers, #15; adults 18-49: 0.9, #15) on The CW (1.50 million viewers, #5; adults 18-49: 0.7, #5).

Week-to-week changes (adults 18-49): Minute to Win It (25.00% vs. 4/20/11), The Middle (11.10% vs. 4/20/11), Law & Order: Special Victims Unit (8.70% vs. 4/6/11), Better With You (6.70%), Cougar Town (4.80%), Modern Family (2.70% vs. 4/20/11), Survivor: Redemption Island (0.00%), Breaking In (-3.80%), Criminal Minds (-5.90% vs. 4/13/11), American Idol (-7.20%), America's Next Top Model (-10.00%), Criminal Minds: Suspect Behavior (-12.00% vs. 4/13/11), Happy Endings (-19.00%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 3.1/7; and ABC's combo of "Nightline," 3.4/7; and "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.8/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.6/5). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) tied "Late Late Show" (0.6/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/5/10):

"American Idol" (19.05 million viewers, #1; adults 18-49: 6.3, #1) sparked another win for FOX (11.74 million viewers, #1; adults 18-49: 3.8, #1) last night. Leading off the evening was a repeat of "Lie to Me" (4.44 million viewers, #12; adults 18-49: 1.3, #T12).

Second place then went to CBS (9.58 million viewers, #2; adults 18-49: 2.4, #2) with its mix of "The New Adventures of Old Christine" (6.43 million viewers, #7; adults 18-49: 1.8, #T8), "The Big Bang Theory" (6.15 million viewers, #8; adults 18-49: 1.8, #T8), "Criminal Minds" (12.22 million viewers, #2; adults 18-49: 3.3, #3) and "CSI: NY" (10.22 million viewers, #3; adults 18-49: 2.2, #T6).

Next up was ABC (5.78 million viewers, #4; adults 18-49: 2.0, #3) with a repeat of "The Middle" (4.87 million viewers, #11; adults 18-49: 1.3, #T12) followed by new episodes of "The Middle" (6.78 million viewers, #6; adults 18-49: 2.2, #T6), "Modern Family" (9.32 million viewers, #4; adults 18-49: 3.8, #2), "Cougar Town" (5.91 million viewers, #9; adults 18-49: 2.4, #5) and "Happy Town" (3.89 million viewers, #14; adults 18-49: 1.2, #14).

Meanwhile, NBC (5.90 million viewers, #3; adults 18-49: 1.7, #4) offered up a repeat of "Minute to Win It" (5.49 million viewers, #10; adults 18-49: 1.6, #10) alongside new episodes of "Mercy" (3.95 million viewers, #13; adults 18-49: 1.0, #15) and "Law & Order: Special Victims Unit" (8.25 million viewers, #5; adults 18-49: 2.6, #4).

And finally, a new "America's Next Top Model" (3.40 million viewers, #15; adults 18-49: 1.5, #11) lead into the one-hour season finale of "Fly Girls" (1.04 million viewers, #16; adults 18-49: 0.5, #16) on The CW (2.22 million viewers, #5; adults 18-49: 1.0, #5).

Source: Nielsen Media Research





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