or


[05/10/11 - 10:43 AM]
"Why Not? With Shania Twain" Posts Highest OWN Premiere Since Network Launch Weekend
OWN spins the numbers for Sunday, May 8.

[via press release from OWN]

"WHY NOT? WITH SHANIA TWAIN" POSTS HIGHEST OWN PREMIERE SINCE NETWORK LAUNCH WEEKEND

New Series Premiere Ranks Third In Key Demo Among All Ad-Supported Cable Networks in its Time Period

OWN: Oprah Winfrey Network's new original series "Why Not? With Shania Twain," which premiered Sunday, May 8 at 11 p.m. ET/PT, debuted as the highest rated premiere to date outside of launch weekend for the network and posted triple digit growth across all key demos versus year ago Discovery Health numbers (.80 W25-54, 839,000 total viewers; +321% W25-54, +230% P2+ vs. YAGO). The series ranked third in its timeslot in the key female demo among 88 ad-supported cable networks. "Why Not? with Shania Twain" moves to its regular time period Sundays at 10 p.m. ET/PT this week (May 15).

"We are grateful Shania and The Judds were willing to trust us to share their compelling life stories in a way we have never seen before," said Lisa Erspamer, chief creative officer, OWN. "We are thrilled that viewers are tuning in to spend their Sunday nights with OWN."

Additionally, for the fifth consecutive week, Sunday night originals posted double digit gains across all key demos versus Discovery Health year ago numbers.

"Season 25: Oprah Behind the Scenes" (Sundays at 8 p.m. ET/PT) posted its fifth consecutive week of double digit growth in the key female demo versus year ago numbers (+94% W25-54).

The finale of "The Judds" (Sundays at 10 p.m. ET/PT) ranked #19 in timeslot among 88 ad-supported cable networks and posted double digit growth in the key female demo throughout the entire season versus year ago numbers (+85% W25-54).

Sunday, May 8, 2011

Why Not? with Shania Twain (11 PM)
· .80 W25-54/ .84 HH/ 839,000 P2+.
· Growth vs. DHLTH benchmarks: +321% W25-54, +223% HH, +230% P2+ versus YAGO May '10.
· Ranked #3 among ad-supported cable networks in the time period.

The Judds (10 PM)
· .48 W25-54/ .63 HH/ 555,000 P2+.
· Growth vs. DHLTH benchmarks: +85% W25-54, +85% HH, +51% P2+ versus YAGO May '10.
· Ranked #19 among ad-supported cable networks in the time period.

Season 25: Oprah Behind the Scenes (8 PM)
· .33 W25-54/ .33 HH/ 311,000 P2+.
· Growth vs. DHLTH benchmarks: +94% W25-54, +32% HH, +23% P2+ versus YAGO May '10.

Sunday Prime
· .36 W25-54/ .43 HH/ 402,000 P2+.
· Growth vs. DHLTH benchmarks: +57% W25-54, +48% HH, +35% P2+ versus YAGO May '10.

Source: Nielsen Media Research OWN ratings are coverage ratings. *DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.





  [may 2011]  
S
M
T
W
T
F
S


· JUDDS, THE (OWN)
· SEASON 25: OPRAH BEHIND THE SCENES (OWN)
· WHY NOT? WITH SHANIA TWAIN (OWN)





most recent ratings | view all posts
[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.