DISCOVERY CHANNEL'S "DEADLIEST CATCH" AND "SWAMP BROTHERS" #1 AND #2 CABLE PROGRAMS AMONG MEN IN PRIME ON TUESDAY
The Tuesday, May 10 9PM ET/PT episode of Discovery Channel's DEADLIEST CATCH, A Wing and a Prayer earned a 2.03 HH / 1.91 P25-54 AA%, delivering 2.90 million viewers P2+. The series was the #1 primetime cable telecast among HH, P2+, P/M/W25-54 and P/M18-49 ratings and delivery (excluding the NBA playoffs on TNT) for the fifth week in a row.
DEADLIEST CATCH continues to out-deliver several broadcast programs for Tuesday 5/10/11 prime including:
- ABC's Dancing with the Stars for M25-54, M18-49
- ABC's Body of Proof for M25-54, M18-49
- CBS' Good Wife for M25-54, M18-49
- FOX's Raising Hope for M25-54, M18-49
- FOX's Traffic Light for P/M25-54, P/M18-49
Additionally, the 10PM ET/PT sneak peak of the new Discovery Channel series SWAMP BROTHERS, Partners in Slime, earned a 1.12 HH/ .91 P25-54 AA%, delivering 1.46 million viewers P2+.
DEADLIEST CATCH and SWAMP BROTHERS were the #1 and #2 programs in cable for Men 25-54 (excluding NBA Playoffs). Driven by the strong performances from both series, Discovery was the #2 primetime cable network for P/M25-54 and P/M18-49 ratings and delivery (second only to TNT, hosting the NBA Playoffs).
The new season of DEADLIEST CATCH continues next Tuesday at 9PM ET/PT. SWAMP BROTHERS will premiere this Friday, May 13 in its regular 10PM ET/PT time slot.