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[05/13/11 - 07:03 AM]
TNT Concludes Its Second Round Coverage With Most Watched and Highest Rated NBA Playoffs To-Date in Cable Television History
TNT spins the numbers for its postseason coverage to date.

[via press release from TNT]

TNT CONCLUDES ITS SECOND ROUND COVERAGE WITH MOST WATCHED AND HIGHEST RATED NBA PLAYOFFS TO-DATE IN CABLE TELEVISION HISTORY, AVERAGING A 3.0 U.S. HH RATING AND 6 MILLION TOTAL VIEWERS, +25% AND +33%, RESPECTIVELY FROM A YEAR AGO

TNT tips-off Exclusive Eastern Conference Finals Coverage featuring #1 seed Chicago and #2 seed Miami on Sunday, May 15 at 8 p.m. (ET)

TNT's coverage of the 2011 NBA Playoffs continues to establish record-setting numbers for the network as the most-watched and highest-rated basketball postseason to-date in cable television history and has helped establish TNT as one of the top networks in all of television during its telecast windows among male viewership. Through the first two rounds of the NBA Playoffs (35 total games), the network is averaging a 3.0 U.S. HH Rating, (+25%, 2.4 U.S. HH Rating last year), 4,823,000 Total Viewers (+33%, 3,638,000 last year) and 3,534,000 Households (+29%, 2,735,000 last year). Last year TNT aired 33 games through the first two rounds of the NBA Playoffs. TNT's second round coverage during Primetime (10 games) also out-delivered all of television, both broadcast and cable, in primetime averages on six nights with M18-34 and five nights with M18-49.

Overall, TNT's 2011 NBA Playoffs coverage has also delivered strong double-digit growth across all key demos, including:

A18-34 +41% (1,598,000 vs. 1,130,000)

A18-49 +38% (2,776,000 vs. 2,011,000)

A25-54 +33% (2,484,000 vs. 1,866,000)

M18-34 +40% (1,118000 vs. 800,000)

M18-49 +39% (1,974,000 vs. 1,417,000)

M25-54 +34% (1,747,000 vs. 1,299,000)

Both the network's first and second rounds of coverage have individually delivered record-setting cable television ratings and audiences. TNT's 23 First Round games delivered an average of 2.7 U.S. HH Rating, (+29%, 2.1 U.S. HH Rating last year), 4,179,000 Total Viewers (+32%, 3,174,000 last year) and 3,091,000 Households (+27%, 2,430,000 last year). The network's 12 Second Round games delivered an average of 3.7 U.S. HH Rating, (+23%, 3.0 U.S. HH Rating last year), 6,001,000 Total Viewers (+28%, 4,687,000 last year) and 4,346,000 Households (+27%, 3,424,000 last year).

The NBA Playoffs on TNT to-date are also delivering significant double-digit growth with affluent viewers with a household income of $100,000+ or +$125,000 across P18-34, P18-49 and P25-54. The growth for both affluent categories is the most of any professional sports league, playoffs or regular season.

2011 vs. 2010 $100K+ 2011 vs. 2010 $125K+

Households: +31% / P2+ +37% Households: +40% / P2+ +49%

A18-34: +59% / M18-34 +57% A18-34: +71% / M18-34 +56%

A18-49: +43% / M18-49 +42% A18-49: +50% / M18-49 +43%

A25-54: +39% / M25-54 +40% A25-54: +44% / M25-54 +41%

TNT's exclusive coverage of the Eastern Conference Finals begins on Sunday, May 15 with Game #1 of the Miami Heat @ Chicago Bulls at 8 p.m. (ET). TheMiami Heat's ´┐ŻBig 3' of LeBron James, Dwyane Wade and Chris Bosh visit the Chicago Bulls, who had the best record in the NBA this season, and NBA Most Valuable Player Derrick Rose.

TNT's postseason success follows its most-watched and highest-rated season in its 27 years of airing NBA basketball. During its 52-game regular season, the NBA on TNT averaged a 1.6 U.S. household rating (+45% vs. 1.1 for last year's corresponding coverage); 2,453,000 total viewers (+42% vs. 1,723,000); and 1,826,000 households (+39% vs. 1,315,000). In addition, this season's audience is +30% larger than Turner's second-best regular-season audience from 1995-96 (1,885,000). Also, TNT aired three of the top five all-time most-watched NBA regular season games in cable television history this season.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

TNT, one of cable's top-rated networks, is television's destination for drama. Seen in 100.5 million households, the network is home to such original series as The Closer, starring Emmy(R) winner Kyra Sedgwick; Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; Memphis Beat, with Jason Lee; Men of a Certain Age, with Ray Romano, Andre Braugher and Scott Bakula; and Southland, from Emmy(R)-winning producer John Wells (ER); as well as the upcoming Falling Skies, starring Noah Wyle, and Franklin & Bash, with Mark-Paul Gosselaar and Breckin Meyer. TNT also presents such powerful dramas as Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and Numb3rs; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards(R); and championship sports coverage, including NASCAR, the NBA and the NCAA men's basketball tournament. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Source: Nielsen Media Research. Based on Live + SD. NBA Playoffs on TNT Round 2 to-date; 35 game vs. 33 games (04/17/2011 - 05/11/2011) vs. (04/18/2010-5/11/ 2010). Historical comparisons for NBA Round 1, 2 and through Round 2 Final averages on Cable only for seasons: 1984-2011. Affluent Source: Nielsen Media Research National TV Toolbox. Based on Live + SD data. NBA Playoffs on TNT, ESPN and ABC to date=4/16/11-5/11/11 vs. 4/17/10-5/11/10, includes live telecasts only. NBA Regular Season on ABC and ESPN=10/26/10-4/13/11 vs 10/27/09-4/14/10, includes live telecasts only. MLB STD on ESPN and FOX=3/31/11-5/11/11 vs. 4/4/10-5/12/10, includes live telecasts only. MLB Playoffs on FOX=10/16/10-11/1/10 vs 10/16/09-11/4/09, includes all World Series and LCS telecasts. NHL Regular Season on VS and NBC=10/7/10-05/11/11 vs. 10/1/09-5/11/10, includes live telecasts only. NHL Stanley Cup Playoffs to date on VS and NBC=4/13/11-5/11/11 vs. 4/14/10-5/11/10, includes live telecasts only. NFL 2010-11 season 9/9/10-1/2/11 vs. 2009-10 season 9/10/09-1/3/10 on CBS, FOX, NBC, ESPN and NFLN, includes live telecasts only. NFL 2011 Playoffs 1/8/11-2/6/11 vs NFL 2010 Playoffs=1/9/10-2/7/10, includes all live telecasts on FOX, ABC and NBC.





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