DISCOVERY'S "KILLING BIN LADEN" #1 PROGRAM SUNDAY NIGHT AMONG MEN
SPECIAL, FRIST AND MOST DETAILED TO DATE, BEATS CABLE NEWS' BIN LADEN SPECIALS
The Sunday, May 15 premiere of Discovery Channel's KILLING BIN LADEN earned a 1.75 HH / 1.11 P25-54 AA%, making it the night's #1 non-fiction ad-supported cable program among M25-54 (behind NBA and MLB games). The special propelled Discovery to the #4 primetime ad-supported cable network spot for the night among M25-54.
KILLING BIN LADEN, the first non-news bin Laden special to premiere after his death on May 1st, delivered 2.42 million viewers P2+. It was the most watched cable documentary about his demise, beating out CNN'S Inside the Mission: Getting bin Laden and MSNBC's The Death of Osama bin Laden.
Discovery's KILLING BIN LADEN is the most comprehensive overview of the bin Laden operation to date - from the time the crucial intelligence was gathered in 2010 through the burial at sea.
Source: NHI. Live+SD AA (000).