or


[05/17/11 - 10:54 AM]
Friday the 13th Program Event Scares Up Record Performance, Huge Audience Gains for the Hub TV Network Led by Marathon of "R.L. Stine's The Haunting Hour: The Series"
The Hub spins the numbers for Friday, May 13.

[via press release from The Hub]

Friday the 13th Program Event Scares Up Record Performance, Huge Audience Gains for the Hub TV Network Led by Marathon of "R.L. Stine's The Haunting Hour: The Series"

(Los Angeles, Ca.) For The Hub, a TV network for children and their families, Friday the 13th of May was not unlucky, it was record-breaking. A special event marathon of four back-to-back episodes of its popular, live-action series "R.L. Stine's The Haunting Hour: The Series," the series "Family Game Night" and a presentation of the hit feature film Gremlins delivered huge week-to-week time period gains for The Hub and fueled the network to its best-ever Friday night Prime Time performance.

The "The Friday the 13th" programming event featured four back-to-back episodes of "R.L. Stine's The Haunting Hour: The Series" (5-7 p.m. ET), followed by the series "Family Game Night" (7-8 p.m. ET) and the film Gremlins (8-10:30 p.m. ET).

For the time period, the potent two-hour stack of "R.L. Stine's The Haunting Hour: The Series" delivered huge audience gains in virtually every key target demographic including Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households (highlights below).

Powered by the strong Friday program performances, for the week The Hub delivered significant audience increases in key target demos in Total Day and Prime Time including Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, and Persons 2+ and Households (highlights below).

Daypart Performance Highlights (all times ET):

The Hub Network's Friday the 13th event powered the network to its best-ever Friday night Prime Time performance among Kids 2-11 (126,000) and Kids 6-11 (106,000).

For the week (May 9-15) in Total Day, The Hub garnered solid week-to-week delivery gains with key demos, including Kids 2-11 (+44%, 26,000), Kids 6-11 (+60%, 16,000), Women 18-49 (+18%, 13,000), Adults 18-49 (+29%, 27,000) and Persons 2+ (24%, 67,000).

In Prime (Monday-Sunday, 8-11 p.m.), The Hub delivered strong week-to-week delivery increases with several key demos, including gains with Kids 2-11 (+44%, 36,000), Kids 6-11 (+100%, 30,000), Women 18-49 (+12%, 19,000), Adults 18-49 (+16%, 36,000), Persons 2+ (+15%, 97,000) and Households (+12%, 66,000).

Program Highlights (all times ET):

For the time period (5-7 p.m.) the potent two-hour stack of "R.L. Stine's The Haunting Hour: The Series" delivered huge weekly audience gains in virtually every key target demographic including Kids 2-11 (+740%, 84,000), Kids 6-11 (+729%, 58,000), Women 18-49 (+950%, 42,000), Adults 18-49 (+725%, 66,000), Persons 2+ (+533%, 171,000) and Households (+354%, 109,000).

The movie presentation of Gremlins (Friday 8-10:30 p.m.) delivered triple-digit percent weekly gains with Kids 2-11 (+104%, 157,000), Kids 6-11 (+198%, 134,000), Women 18-49 (+200%, 48,000), Adults 18-49 (+140%, 72,000), Persons 2+ (+103%, 288,000) and Households (+101%, 191,000).

The movie presentation of Gremlins (Friday, 8-10:30 p.m.) delivered the highest ever audience among Kids 6-11 (134,000) for a movie on The Hub.

"Family Game Night" (Friday 7 p.m.) garnered week-to-week delivery growth with key demos, including Kids 2-11 (+94%, 97,000), Kids 6-11 (+74%, 75,000), Women 18-49 (+42%, 37,000), Adults 18-49 (+79%, 59,000), Persons 2+ (+40%, 179,000) and Households (+43%, 107,000).

(Source: Nielsen; program based dayparts; most current; 5/9/11-5/15/11 vs 5/2/11-5/8/11, growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [may 2011]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.