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[05/19/11 - 11:25 AM]
Jay Leno and Jimmy Fallon Rank #1 vs. ABC and CBS Competition for the Late-Night Week of May 9-13
NBC spins the late-night numbers for the week of May 9-13.

[via press release from NBC]

JAY LENO AND JIMMY FALLON RANK #1 VS. ABC AND CBS COMPETITION FOR THE LATE-NIGHT WEEK OF MAY 9-13

JAY DELIVERS HIS BIGGEST 18-49 ADVANTAGE OVER 'LATE SHOW' IN 19 WEEKS, JIMMY GENERATES HIS BIGGEST MARGIN OVER 'LATE LATE SHOW' IN 17 WEEKS

SEASON TO DATE, 'TONIGHT' IS UP 17 PERCENT IN TOTAL VIEWERS VS. LAST YEAR AND JIMMY FALLON GROWS BY 14 PERCENT

'LAST CALL WITH CARSON DALY' IS UP SEASON TO DATE BY 6 PERCENT IN 18-49 VIEWERS AND 16 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - May 19, 2011 - NBC's late-night lineup has generated #1 rankings for the week of May 9-13, as "The Tonight Show with Jay Leno" out-delivered CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in 18-49 viewers, total viewers and all other key ratings categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" topped CBS's "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in 18-49 viewers and other key categories.

Jay delivered his biggest 18-49 viewership (1.350 million) and biggest overall audience (4.084 million) in 14 weeks (since the week of January 31-February 4).

The "Tonight" margin over "Late Show" was 28 percent in 18-49 viewers (1.350 million vs. 1.054 million), Jay's biggest advantage in 19 weeks (since December 27-31, 2010), and his lead in total viewers was 22 percent (4.084 million vs. 3.360 million), biggest for "Tonight" over "Late Show" in 15 weeks (since January 24-28).

Jimmy Fallon topped "Late Late Show" for the week by a margin of 31 percent in 18-49 viewers (820,000 vs. 628,000), the biggest advantage for "Late Night" over "Late Late Show" in 17 weeks (since January 10-14).

So far during the 2010-11 television season versus the first 34 weeks of last season, "Tonight" is up by 17 percent in total viewers (3.866 million vs. 3.299 million), while "Late Show" is down 9 percent (3.555 million vs. 3.924 million). At 12:35 a.m. ET, Jimmy Fallon is up 14 percent versus his year-ago pace in total viewers (1.766 million vs. 1.551 million), while "Late Late Show" is down 6 percent (1.758 million vs. 1.880 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 6 percent in 18-49 viewers (496,000 vs. 470,000) and up 16 percent in total viewers (992,000 vs. 855,000).

Jay Leno has ranked #1 for 32 of 34 weeks this season versus "Late Show" in viewers 18-49 and total viewers. Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 34 of 34 weeks this season. In total viewers, Jimmy has out-delivered "Late Late Show" during 19 of the last 26 weeks.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of May 9-13. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.8/3

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.1 million viewers
CBS "Late Show," 3.4 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.3 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.9 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.7 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* Monday's "Last Call" and Friday's "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.0 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 9-13:

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.5

TBS, midnight-1 a.m., "Lopez Tonight," 0.2

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.8 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

TBS, 11 p.m.-midnight, "Conan," 0.8 million

TBS, midnight-1 a.m., "Lopez Tonight," 0.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.3 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million





  [may 2011]  
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