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[05/19/11 - 02:01 PM]
TNT's Exclusive Coverage of Game #2 of the NBA Eastern Conference Finals Delivers 10 Million Total Viewers
TNT spins the numbers for Wednesday, May 18.
[via press release from TNT]

TNT's EXCLUSIVE COVERAGE OF GAME #2 OF THE NBA EASTERN CONFERENCE FINALS DELIVERS 10 MILLION TOTAL VIEWERS AND 6.1 OVERALL U.S. HH RATING

TNT's exclusive coverage of the NBA's Eastern Conference Finals featuring the Miami Heat @ Chicago Bulls built off the record-setting performance of Game #1 by delivering 10.0 million total viewers and a 6.1 U.S. HH rating. Wednesday's Game #2 coverage also out-delivered all of cable television and the primetime average of broadcast networks CBS, ABC and NBC on ratings, households, adult key demos and M2-54.

The opening game of the Eastern Conference Finals delivered a 6.2 U.S. HH Rating and was the most watched game in cable television history based on total viewership, delivering 11.1 million total viewers. Sunday's opening game of the Eastern Conference Finals was also the most watched primetime program on television, broadcast or cable, for the night.

To date, TNT's coverage of the NBA Playoffs is up significantly over the network's coverage a year ago, averaging a 3.2 U.S. HH Rating (+28%), 5,126,000 Total Viewers (+32%) and 3,724,000 Households (+30%).

Overall, through 37 games, TNT's 2011 NBA Playoffs coverage also has delivered strong double-digit growth across all key demos including:

· A18-34 +42%,000 vs. 1,190,000) (1,687

· A18-49 +39%2,939,000 vs. 2,120,000) (

· A25-54 +34% (2,640,000 vs. 1,970,000)

· M18-34 +40% (1,172,000 vs. 839,000)

· M18-49 +40%(2,080,000 vs. 1,490,000)

· M25-54 +35%(1,829,000 vs. 1,366,000)

Game Three of TNT's live exclusive coverage of the Eastern Conference Finals continues on Sunday, May 22 at 8:30 p.m. ET with the NBA Tip-Off presented by AutoTrader.com with Ernie Johnson (host), Charles Barkley (analyst), Kenny Smith (analyst) and Kevin McHale (analyst) beginning at 8:00 p.m. ET. The night will conclude with Inside the NBA presented by Hyundai.

The NBA on TNT and NBA TV host 65 days of wall-to-wall coverage of the NBA Playoffs with 40+ games televised on TNT, and nearly 1500 hours of total coverage on NBA TV including 195 hours of live studio coverage.

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Source: Nielsen Media Research. Comparisons for the NBA Playoffs on TNT: Conference Finals Game 1 to-date; 37 games vs. 35 games (04/17/2011 - 05/18/2011) vs. (04/18/2010-5/18/ 2010). Historical comparisons for NBA Round 1, 2 and Conference Finals through Cable only for seasons: 1984-2011.





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