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[05/26/11 - 07:53 AM]
ABC's "Jimmy Kimmel Live" Turns in its Most-Watched Season in 4 Years
ABC spins the late-night numbers for the week of May 16-20, the May sweeps period and the season to date.

[via press release from ABC]

ABC's "Jimmy Kimmel Live" Turns in its Most-Watched Season in 4 Years

Week of May 16, 2011

During the week of May 16, 2011, ABC's Jimmy Kimmel Live grew its numbers over the year-ago week in Total Viewers, Adults 18-34 and Adults 18-49, standing as the only late-night entertainment broadcast program to score yearly increases in both Adult demos. Increasing its overall audience over the same week last year for the 10th consecutive week, JKL also posted the largest yearly increase of any late-night entertainment broadcast program in Total Viewers.

Building 4% over the prior week, JKL turned in its best performance in late-night in 4 weeks in Adults 18-49.

· For the 10th week in a row, JKL drew a larger weekly audience than CBS' The Late Late Show with Craig Ferguson.

· With its 2nd-largest margin of victory ever over TBS' Conan, ABC's JKL bested the TBS late-night program by 38% in Adults 18-49.

2011 May Sweep

With just 3 nights remaining of the 2011 May Sweep, ABC's Jimmy Kimmel Live is generating its most-watched May Sweep in 4 years, marking its 2nd-most-watched May ever. In fact, JKL is growing its overall audience year to year for the 5th Sweeps period in a row.

Growing 9% over the 2011 February Sweep, JKL registers as the only late-night entertainment broadcast program to see increases over the prior sweep.

· ABC's JKL is drawing a larger overall audience than NBC's Late Night with Jimmy Fallon, marking its 2nd May in a row to beat the NBC late-night program.

· For the 2nd time in the last 3 Sweep periods, ABC's JKL beat CBS' The Late Late Show with Craig Ferguson in Total Viewers. In addition, JKL is outperforming Ferguson among Adults 18-49 for the third consecutive Sweep period.

· ABC's JKL is leading TBS' Conan by 9% in Adults 18-49.

2010-11 Broadcast Season

On average for the 35 week broadcast season, ABC's JKL is up from the same point a year ago in Total Viewers (+4%) and Adults 18-49 (+4%), generating its most-watched season in 4 years - since its 2006-07 season.

· In fact, among Adults 18-49, NBC's Fallon (-4%) and The Tonight Show with Jay Leno (-15%) and CBS' Ferguson (-10%) and The Late Show with David Letterman (-11%) are all down through the comparable weeks last year.

Ratings Report for the Week of May 16, 2011

"Nightline" Is #1 for the Week in Total Viewers and Adults 18-49

"Nightline" #1 in Total Viewers for 13th Week In a Row

Season to Date, "Nightline" Ranks First in Late-Night Among Total Viewers, Adults 25-54 and Adults 18-49

Season to date "Nightline" is Drawing its Largest Overall Audience in 8 Years

During the week of May 16, 2011, ABC's "Nightline" ranked No. 1 among Total Viewers (4.204 million) and Adults 18-49 (1.405 million), according to Nielsen Media Research. "Nightline" extended its No. 1 rank in Total Viewers to 13 weeks in a row. In addition, the ABC late night program delivered its largest Adults 18-49 audience in 3 1/2 months (since the week of 1/31/11) and 3rd best of the season.

Season to date, "Nightline" ranks first in late-night among Total Viewers, Adults 25-54 and Adults 18-49. This is the first time ever that "Nightline" has been in first place at this point in the season since at least the 1993-94 season, when "Letterman" began on CBS. In addition, "Nightline" is up by +5% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year. Season to date "Nightline" is drawing its largest overall audience in 8 years - since the 2002-03 season.

For the 5th time in the last 6 weeks, "Nightline" was up over its performance on the same week last year across all key target demos: (+13%), Adults 25-54 (+5%) and Adults 18-49 (+7%). In fact, "Nightline" posted year-to-year increases in Total Viewers for the last 14 weeks and in Adults 25-54 for the previous 10 weeks. Further, the ABC program stood as the only late night program to grow year-to-year in all 3 target demos compared to its late night rivals, CBS' "The Late Show" (+1, -4% and -8%, respectively) and NBC's' "The Tonight Show" (-2%, -3% and -7%, respectively).

ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of May 16, 2011)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg

ABC "Nightline" 4,204,000 1,673,000/ 1.3 1,405,000/ 1.1

CBS "Late Show" 3,478,000 1,510,000/ 1.2 1,107,000/ 0.8

NBC "Tonight Show" 4,019,000 1,719,000/ 1.4 1,378,000/ 1.0

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 5/16/11, 5/9/11 & 5/17/10. Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-5/20/11 vs. 9/21/09-5/21/10).

Fringe Ratings Report: ABC Late-Night Programming Week of May 16, 2011 / May 2011 Sweep / 2010-11 Broadcast Season

ABC Turns in its Best Young Adult Numbers in Late-Night in 4 Weeks

Building 6% Year to Year in Viewers, ABC Draws its Largest May Sweep Audience in Late-Night in 8 Years

Season to Date, ABC is the Only Broadcast Network to Post Yearly Gains in Late-Night in Adults 18-49

ABC's "Nightline" is No. 1 for the Week in Total Viewers and Adults 18-49, Standing as the Most-Watched Show in Late-Night for 13th Straight Week

Season to Date, "Nightline" Ranks First in Late-Night Among Total Viewers and Key Adults with its Largest Overall Audience in 8 Years

ABC's "Jimmy Kimmel Live" Stands as the Only Late-Night Entertainment Broadcast Program to Score Increases Over the Year-Ago Week in Key Adults

"JKL" Attracts its Most-Watched May Sweep in 4 Years, Marking its 2nd-Largest May Sweep Audience Ever

Season to Date, "JKL" Delivers Year-to-Year Gains in Total Viewers and Adults 18-49, Posting its Most-Watched Season in 4 Years

ABC Late-Night (Monday - Friday)

During the week of May 16, 2011, ABC grew its overall audience year to year in late-night by 7% in Total Viewers (2.402 million vs. 2.243 million), building over the same week last year for the 18th time in the last 20 weeks -- including the last 10 weeks. ABC was also the only broadcast network to build over the year-ago week (+7% - 916,000 vs. 854,000) in Adults 18-49 (CBS was down -5%; NBC was down -9%).

· Building 6% over the prior week in Adults 18-49 (865,000 on w/o 5/9/11), ABC turned in its best performance in late-night in 7 weeks - since w/o 3/28/11.

With just 3 nights remaining of the 2011 May Sweep, ABC is generating its largest audience in late-night for a May Sweep in 8 years, marking its 2nd-most-watched May ever. Building its overall audience year to year for the 5th Sweep period in a row, ABC is up over the year-ago May Sweep by 6% in Total Viewers (2.535 million vs. 2.390 million).

· ABC is generating increases over the 2011 February Sweep in Total Viewers (+9% - 2.535 million vs. 2.323 million) and Adults 18-49 (+1% - 890,000 vs. 883,000), posting its largest overall audience for any Sweep period in late-night since November 2008.

· For the 2nd time in the last 3 Sweep periods, ABC is drawing a larger overall audience than NBC in late-night (+5% - 2.535 million vs. 2.431 million).

On average for the 35-week broadcast season, ABC is growing its late-night audience over the same point a year ago in Total Viewers (+4% - 2.369 million vs. 2.278 million) and Adults 18-49 (+1% - 869,000 vs. 862,000). In fact, among Adults 18-49, both NBC (-10% - 909,000 vs. 1.006 million) and CBS (-12% - 909,000 vs. 1.028 million) are down through the same weeks last year.

"Nightline" (Monday - Friday)

During the week of May 16, 2011, ABC's "Nightline" ranked No. 1 among Total Viewers (4.204 million) and Adults 18-49 (1.405 million), according to Nielsen Media Research. "Nightline" extended its No. 1 rank in Total Viewers to 13 weeks in a row. In addition, the ABC late-night program delivered its largest Adult 18-49 audience in 3 1/2 months (since the week of 1/31/11) and 3rd best of the season.

Season to date, "Nightline" ranks first in late-night among Total Viewers, Adults 25-54 and Adults 18-49. This is the first time ever that "Nightline" has been in first place at this point in the season since at least the 1993-94 season, when "Letterman" began on CBS. In addition, "Nightline" is up by +5% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year. Season to date "Nightline" is drawing its largest overall audience in 8 years - since the 2002-03 season.

For the 5th time in the last 6 weeks, "Nightline" was up over its performance on the same week last year across all key target demos: (+13%), Adults 25-54 (+5%) and Adults 18-49 (+7%). In fact, "Nightline" posted year-to-year increases in Total Viewers for the last 14 weeks and in Adults 25-54 for the previous 10 weeks. Further, the ABC program stood as the only late-night program to grow year to year in all 3 target demos compared to its late-night rivals, CBS' "The Late Show" (+1, -4% and -8%, respectively) and NBC's' "The Tonight Show" (-2%, -3% and -7%, respectively).

"Jimmy Kimmel Live" (Monday - Friday)

Week of May 16, 2011

During the week of May 16, 2011, ABC's "Jimmy Kimmel Live" grew its numbers over the year-ago week in Total Viewers (+4% - 1.751 million vs. 1.676 million), Adults 18-34 (+1% - 237,000 vs. 235,000) and Adults 18-49 (+9% - 740,000 vs. 677,000), standing as the only late-night entertainment broadcast program to score yearly increases in both Adult demos. Increasing its overall audience over the same week last year for the 10th consecutive week, "JKL" also posted the largest yearly increase of any late-night entertainment broadcast program in Total Viewers.

Building 4% over the prior week in Adults 18-49 (710,000 on w/o 5/9/11), "JKL" turned in its best performance in late-night in 4 weeks - since 4/18/11.

· For the 10th week in a row, "JKL" drew a larger weekly audience than CBS' "The Late Late Show with Craig Ferguson" (+1% - 1.751 million vs. 1.730 million).

· With its 2nd-largest margin of victory ever over TBS' "Conan," ABC's "JKL" bested the TBS late-night program by 38% in Adults 18-49 (740,000 vs. 537,000).

2011 May Sweep

With just 3 nights remaining of the 2011 May Sweep, ABC's "Jimmy Kimmel Live" is generating its most-watched May Sweep in 4 years (1.833 million) - since May 2008, marking its 2nd-most-watched May ever. In fact, "JKL" is growing its overall audience year to year for the 5th Sweeps period in a row.

Growing 9% over the 2011 February Sweep (1.833 million vs. 1.681 million), "JKL" registers as the only late-night entertainment broadcast program to see increases over the prior sweep.

· ABC's "JKL" is drawing a larger overall audience than NBC's "Late Night with Jimmy Fallon" (+3% - 1.833 million vs. 1.781 million), marking its 2nd May in a row to beat the NBC late-night program.

· For the 2nd time in the last 3 Sweep periods, ABC's "JKL" beat CBS' "The Late Late Show with Craig Ferguson" in Total Viewers (+4% - 1.833 million vs. 1.761 million). In addition, "JKL" is outperforming "Ferguson" among Adults 18-49 (719,000 vs. 716,000) for the 3rd consecutive Sweep period.

2010-11 Broadcast Season

On average for the 35-week broadcast season, ABC's "Jimmy Kimmel Live" is up from the same point a year ago in Total Viewers (+4% - 1.736 million vs. 1.666 million) and Adults 18-49 (+4% - 715,000 vs. 690,000), generating its most-watched season in 4 years - since its 2006-07 season.

· In fact, among Adults 18-49, NBC's "Fallon" (-4% - 811,000 vs. 841,000) and "The Tonight Show with Jay Leno" (-15% - 1.273 million vs. 1.499 million) and CBS' "Ferguson" (-10% - 698,000 vs. 779,000) and "The Late Show with David Letterman" (-11% - 1.151 million vs. 1.291 million) are all down through the comparable weeks last year.

Late-Night Rank (Week of May 16): TOTAL VIEWERS A18-49(000)
ABC 2,402,000 916,000
CBS 2,579,000 929,000
NBC 2,438,000 942,000

Late-Night Rank (2011 May Sweep): TOTAL VIEWERS A18-49(000)
ABC 2,535,000 890,000
CBS 2,581,000 908,000
NBC 2,431,000 933,000 Late-Night Rank (2010-11 Season): TOTAL VIEWERS A18-49(000)
ABC 2,369,000 869,000
CBS 2,600,000 909,000
NBC 2,381,000 909,000

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 5/16/11, 5/9/11 & 5/17/10 or as dated. Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-5/20/11 vs. 9/21/09-5/21/10) and May 2011 sweep (4/28/11-5/20/11) vs. May 2010 sweep (4/29/10-5/26/10) and Feb 2011 sweep (2/3/11-3/2/11). Comparisons based on 000s. ABC Late-Night = "Nightline" and "JKL"; CBS Late-Night = "Letterman" and "Ferguson"; NBC Late-Night = "Tonight Show," "Fallon" and "Carson Daly."





  [may 2011]  
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